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NBC's LITTLE BIG SHOTS is Sunday's No. 1 Show on Big 4 in Total Viewers

By: Mar. 16, 2017
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NBC's Sunday lineup wins the night in 18-49 among the Big 4 nets for a second straight week. The Sunday victory helped deliver a second straight weekly win for NBC in 18-49.

"Little Big Shots" (1.7/6 in 18-49, 10.1 million viewers overall from 8-9 p.m. ET): Is the #1 show of the night on the Big 4 networks in 18-49 and total viewers. On the first night of Daylight Saving Time, wins the timeslot among those nets in adults 18-49, total viewers, adults 25-54, adults 18-34 and all key adult-female demos Builds on its lead-in by +143% in 18-49 (1.7 vs. 0.7) and grows +5.4 million persons or +115% in total viewers (10.123 million vs. 4.698 million). Wins the time period by a +55% margin among the Big 4 networks in adults 18-49 (1.7 vs. 1.1 for CBS' #2 "NCIS: LA"). Will add significant viewership via time-shifting and VOD -- last week's "LBS" increased by +12% in 18-49 (2.03 to 2.27) and +1.2 million viewers overall (11.7 million to 12.9 million) going from L+SD to L+3 ratings.

"Chicago Justice" (1.2/4 in 18-49, 6.4 million viewers overall from 9-10 p.m. ET): Is the #1 scripted show of the night on ABC, CBS, NBC and FOX in 18-49. Ranks #1 in the time period among the Big 4 in adults 18-49, adults 25-54 and all key adult-female demos Will grow substantially with time-shifted and VOD viewership - last week's "Justice" grew by +38% in 18-49 (1.38 to 1.91) and +2.3 million viewers overall (7.2 million to 9.5 million) going from L+SD to L+3.

"Shades of Blue" (0.9/3 in 18-49, 4.8 million viewers overall from 10-11 p.m. ET): Wins the time period by a +50% margin among ABC, CBS and NBC in adults 18-49 (0.9 vs. a 0.6 for CBS' "Elementary"). Ranks #1 the slot among ABC, CBS and NBC in every key measure (including a tie in men 18-34). On the first night of Daylight Saving Time, retains 90% of last week's season premiere in 18-49 (0.9 vs. 1.0), 92% in total viewers (4.837 million vs. 5.253 million) and 100% in all key adult-male demos. Will grow dramatically via time-shifting and VOD - last week, "Shades of Blue" increased by +66% in 18-49 (0.98 to 1.63) and +2.5 million viewers overall (5.3 million to 7.8 million) going from L+SD to L+3 Nielsens, for the biggest L+3 lifts of the night on the Big 4 networks in 18-49 rating and total viewers.

NOTE: Primetime results are based on "live plus same day" data from Nielsen Media Research unless otherwise indicated.



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