NBC wins Sunday in 18-49 among the Big 4 nets with week-to-week gains and timeslot victories at 8, 9 and 10 p.m. for "Little Big Shots," "Chicago Justice" and "Shades of Blue."
"Shades of Blue" (0.9/3 in 18-49, 4.7 million viewers overall from 10-11 p.m. ET): Captures the show's best 18-49 and total-viewer results since March 12 (0.9 in 18-49, 4.837 million viewers overall). Increases +29% week to week in 18-49 (0.9 vs. 0.7) and +16% in total viewers (4.728 million vs. 4.087 million). Wins the timeslot among ABC, CBS and NBC in every key measure. Will grow dramatically via time-shifting and VOD: The prior Sunday's "Shades of Blue" grew +62% in 18-49 (0.73 to 1.18) and +2.0 million viewers overall (4.1 million to 6.1 million) going from L+SD to L+3 Nielsens Those were the biggest lifts of the night on the broadcast networks in 18-49 rating and total viewers. In L+7 for the season, "Shades of Blue" is increasing by +83% in 18-49 rating going from L+SD to L+7 (from a 0.78 to a 1.43) and more than +2.7 million viewers overall (4.4 million to 7.1 million)
"Chicago Justice" (1.1/4 in 18-49, 5.6 million viewers overall from 9-10 p.m. ET): Grows +10% week to week in 18-49 (1.1 vs. 1.0) and +5% in total viewers (5.630 vs. 5.350 million). Equals its 18-49 high since March 12 (1.2). Leads the timeslot among ABC, CBS,
NBC and
FOX in adults, men and women 18-49 and adults, men and women 25-54. Will grow substantially with time-shifted and VOD viewership - "Chicago Justice" has grown by +51% so far this season in 18-49 rating going from L+SD to L+7 (from a 1.07 to a 1.62) and +2.5 million viewers overall (6.1 million to 8.6 million).
"Little Big Shots" (1.3/5 in 18-49, 7.2 million viewers overall from 8-9 p.m. ET): Is the #1 show of the night in adults 18-49 on ABC, CBS,
NBC or Fox. Grows +8% week to week in 18-49 (1.3 vs. 1.2). Wins the timeslot among those nets in adults 18-49 and every other key demographic (including a tie in adults 25-54). Builds on its lead-in by +86% in 18-49 (1.3 vs. 0.7) and +3.6 million persons or +99% in total viewers (7.2 million vs. 3.6 million). Will add significant viewership via time-shifting and VOD - "Little Big Shots" is increasing by +19% in 18-49 rating going from L+SD to L+7 (from a 1.54 to a 1.83) and +1.3 million viewers overall (9.5 million to 10.8 million).
NOTE: Primetime results are based on "live plus same day" data from Nielsen Media Research unless otherwise indicated.
Image courtesy of NBC
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