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NBC's LITTLE BIG SHOTS Ranks #1 in Primetime Sunday Night in Key Demo

By: Mar. 21, 2016
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NBC ties for #1 for the night among the Big 4 networks in 18-49, led by the #1 show of the night on those nets, "Little Big Shots." "Little Big Shots" (2.6/8 in 18-49, 13.2 million viewers overall from 8-9 p.m. ET) is the #1 primetime show of the night on the Big 4 in 18-49 and total viewers (excludes CBS's NCAA overrun).

Facing increased competition this week from NCAA Basketball on three cable networks and "The Passion" on Fox, retains 93% of last week's regular-slot premiere in 18-49 (2.8 vs. 2.8) and 88% in total viewers (13.175 million vs. 14.999 million, which made it the #1 show of last week on the Big 4 networks and NBC's most-watched Sunday night regularly-scheduled entertainment telecast since March 2005).

Builds by +117% on its lead-in from an encore "LBS" in 18-49 (2.6 vs. 1.2).

Wins the hour by a +73% margin versus its closest slot rival on the Big 4 (2.6 vs. 1.5 in that hour for Fox's #2 "The Passion").

· Will grow substantially via time-shifting and VOD - last week's telecast increased by +13% in 18-49 going from L+SD to L+3 (2.84 to 3.21) and 1.3 million persons in total viewers (15.0 million to 16.3 million).

"The Carmichael Show" (1.4/4 in 18-49, 5.4 million viewers overall from 9-9:30 p.m. ET) retains 100% of last week's series record rating in 18-49 (1.4 vs. 1.4) and is up +40% versus the show's 2014-15 series average in 18-49 (1.4 vs. 1.0, L+SD) and +25% in total viewers (5.426 million vs. 4.330 million).

Will add viewership via time-shifting and VOD - the previous week's two telecasts of "Carmichael" grew by +11% at 9 p.m. and +17% at 9:30 in 18-49 going from L+SD to L+3 (1.42 to 1.58 at 9, 1.06 to 1.24 at 9:30) and 365,000 persons in total viewers at 9 (6.5 million to 6.9 million) and 418,000 at 9:30 (4.4 million to 4.8 million)

The regular-slot premiere of "Crowded" (1.0/3 in 18-49, 3.8 million viewers overall from 9:30-10 p.m. ET) is extremely close to rounding up to a 1.1 (currently reporting a 1.049).

Retains 91% of last week's "Carmichael Show" in this time period in 18-49 (1.0 vs. 1.1).

Retains 71% of its lead-in from last night 9 p.m. "Carmichael Show" and 82% in men 18-49 (0.9 vs. 1.1).

Ranks #2 or tied for #2 among the Big 4 in the time period in adults, men and women 18-49 and adults, men and women 18-34, behind only special competition from Fox's "The Passion."

"Hollywood Game Night" (0.7/2 in 18-49, 2.7 million viewers overall from 10-11 p.m. ET): Despite the 10 p.m. hour, maintains its rating from half-hour to half-hour in adults 18-49 (0.7 vs. 0.7) and adults 25-54 (1.0 vs. 1.0) and grows in men 25-54 (0.7 to 0.8).

An encore telecast of "Little Big Shots" (1.2/4 in 18-49, 7.1 million viewers overall from 7-8 p.m. ET) ranks #2 in the slot among the Big 4 in 18-49 and grows from its first half-hour to its second (1.0 to 1.3).

Image courtesy of NBC



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