NBC's KENTUCKY DERBY Coverage Hits 21-Year High
By: Tyler Peterson May. 05, 2013
NBC Sports' coverage of Saturday's Kentucky Derby, won by Orb, drew a 10.4 overnight rating and a 23 share for the race portion (6-7 p.m. ET), up 16% from the 2012 Kentucky Derby, according to overnight data provided today by The Nielsen Company. The 10.4 overnight rating ties the 2010 race as the best for a Kentucky Derby in 21 years (10.9/29 in 1992).
Overnight Ratings Notes:
The pre-race coverage on NBC (5-6 p.m. ET) drew a 6.2/15 overnight rating, up 15% from last year, tying 2010 as the best for the pre-race since 2007.Coverage from 4-4:30 p.m. ET received a 3.1/8, the best since NBC began 4 p.m. coverage in 2008;
Coverage from 4:30-5 p.m. ET received a 4.1/10, also the best since NBC began coverage at 4:30 p.m. (in 2007).
NOTE: National ratings and viewership for the race portion will be available on Tuesday, May 7. National ratings for the early coverage will be available on Thursday, May 9.
KENTUCKY DERBY OVERNIGHTS (Race Portion)
YEAR |
OVERNIGHT |
Network |
||||
2013 |
10.4/23 |
NBC |
Orb |
|||
2012 |
9.0/20 |
NBC |
I'll Have Another |
|||
2011 |
9.7/22 |
NBC |
Animal Kingdom |
|||
2010 |
10.4/23 |
NBC |
Super Saver |
|||
2009 |
10.2/22 |
NBC |
Mine That Bird |
|||
2008 |
9.5/21 |
NBC |
Big Brown |
|||
2007 |
9.8/21 |
NBC |
Street Sense |
|||
2006 |
8.9/20 |
NBC |
Barbaro |
|||
2005 |
10.0/23 |
NBC |
Giacomo |
|||
2004 |
10.1/22 |
NBC |
SmarTy Jones |
|||
2003 |
8.9/20 |
NBC |
Funny Cide |
|||
2002 |
9.3/21 |
NBC |
War Emblem |
|||
2001 |
9.4/22 |
NBC |
Monarchos |
|||
2000 |
7.4/18 |
ABC |
Fusaichi Pegasus |
|||
1999 |
7.5/19 |
ABC |
Charismatic |
|||
1998 |
7.7/19 |
ABC |
Real Quiet |
|||
1997 |
8.8/20 |
ABC |
Silver Charm |
|||
1996 |
9.4/23 |
ABC |
Grindstone |
|||
1995 |
7.2/18 |
ABC |
Thunder Gulch |
|||
1994 |
8.2/21 |
ABC |
Go For Gin |
|||
1993 |
9.4/21 |
ABC |
Sea Hero |
|||
1992 |
10.9/29 |
ABC |
Lil E Tee |
TOP METERED MARKETS FOR 2013 KENTUCKY DERBY (Race Portion)
1. |
Louisville |
43.7/69 |
2. |
Ft. Myers |
19.7/37 |
3. |
Cincinnati |
18.8/37 |
T4. |
Knoxville |
18.4/31 |
T4. |
West Palm Beach |
18.4/35 |
6. |
Buffalo |
15.9/33 |
7. |
Oklahoma City |
15.1/25 |
8. |
Columbus |
14.8/31 |
9. |
Indianapolis |
13.9/28 |
10. |
Nashville |
13.2/22 |
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