NBC's HEROES REBORN Tops the Network's Year-Ago Debut
By: Caryn Robbins Sep. 25, 2015
"Heroes Reborn" (1.9/6 in 18-49, 6.0 million viewers overall from 8-10 p.m. ET) increased by +19% vs. last year's premiere in the slot (1.9 vs. 1.6 for "Biggest Loser" from 8-10 on Sept. 11, 2014).
The last time NBC topped the 1.9 rating of "Heroes Reborn" in 18-49 on a Thursday from 8-10 p.m. with all regularly scheduled programming was three-and-a-half years ago on March 15, 2012 ( "Community," season premiere; "30 Rock"; "Office"; and "Up All Night"; 2.0).
aptured NBC's highest rating in the slot, excluding sports, since "Peter Pan Live!" (2.6 from 8-10 on Dec. 4, 2014). Grew +73% vs. NBC's prior drama debut in the slot (1.9 vs. 1.1 for "The Slap," Feb. 12, 2015). Beat NBC's slot averages from last season by +73% in 18-49 (1.9 vs. 1.1, L+SD non-sports) and +22% in total viewers (6.031 million vs. 4.946 million). Is very close to rounding up to a 2.0 (currently reporting a 1.947). Maintained its rating from its second half-hour through its fourth (1.9, 1.9, 1.9). With a 2.1 rating among men 18-49, is NBC's top drama debut in that demo without a "Voice" lead-in in more than four years (since "The Cape" on Jan. 9, 2011, 2.8).· Earned NBC's highest in-season 18-49 rating in the time period since the "Parenthood" finale (1.7 on Jan. 29). Is up +9% vs. NBC's prior drama debut in the slot in 18-49 (1.2 vs. 1.1 for "Allegiance," Feb. 5, 2015), despite last night's stiff time-period competition from CBS's NFL football and ABC's season premiere of "How to Get Away with Murder." Topped NBC's slot averages from last season by +20% in 18-49 (1.2 vs. 1.0, L+SD non-sports) and +17% in total viewers (4.856 million vs. 4.138 million). In Late-Night Metered Markets Thursday Night: Jimmy Fallon has won last night's late-night ratings race in the metered markets despite major lead-in boosts for the competition, with primetime NFL football lifting CBS and Thursday drama premieres boosting ABC. Premiere Thursday '14 vs.'15, Late-Night Metered-Market Households
Show...HH, 9/25/14...HH, 9/24/15...Diff
Tonight...2.5...2.6...+4%
Lt Show...2.1...2.2...+5%
Kimmel...3.0...2.5...-17%
Late Late...1.3...1.1...-15% Premiere Thursday '14 vs.'15, Late-Night 18-49 in Local People Meters
Show...18-49, 9/25/14...18-49, 9/24/15...Diff
Tonight...0.9...1.0...+11%
Lt Show...0.8...0.7...-12%
Kimmel...1.2...0.9...-25% Nightline...0.7...0.5...-29% S Meters...0.5...0.5...Even
Late Late...0.6...0.4...-33% Jimmy Fallon's guests Thursday night included Joseph Gordon-Levitt, Chris Hardwick and musical guest Big Grams with The Roots, with Micky Dolenz sitting in with The Roots Seth Meyers's guests Thursday night included Anne Hathaway, Ben McKenzie and Francis Garcia & Sal Basille with Stephen Perkins sitting in with the 8G Band. In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.6/7; "Late Show with Stephen Colbert," 2.2/8, delayed by an NFL overrun; and ABC's "Jimmy Kimmel Live," 2.5/7. In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.0/5; "Late Show," 0.7/5, delayed by an NFL overrun; and "Jimmy Kimmel Live," 0.9/5. From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.6/5 in metered-market households and a 0.5/3 in 18-49 in the Local People Meters. From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.2/4 in metered-market households) beat CBS's "Late Late Show" (1.1/5, delayed by an NFL overrun). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.4/3, delayed by an NFL overrun). At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.
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