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NBC's HEARTBEAT Maintains 100% of Last Week's Premiere Episode

By: Mar. 31, 2016
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NBC's "Heartbeat" (0.9/3 in 18-49, 4.8 million viewers overall from 8-9 p.m. ET) retains 100% of last week's regular-slot premiere in 18-49 (0.9 vs. 0.9) and holds 93% in total viewers (4.810 million vs. 5.158 million).

Maintains its rating from half-hour to half-hour in adults 18-49 (0.9 vs. 0.9).

Maintains 100% of NBC's 18-49 rating in the hour on the year-ago night (0.9 vs. 0.9 with "The Mysteries of Laura" on April 1, 2015).

Will grow with time-shifted viewing and VOD - last week's "Heartbeat" increased by +19% in 18-49 (0.89 to 1.06) and 829,000 viewers overall (5.2 million to 6.0 million) going from L+SD to L+3.

Upscale: "Heartbeat" delivers a solid upscale audience, indexing at a 109 among adults 18-49 living in homes with $100K+ incomes.

"Law & Order: Special Victims Unit" (1.4/5 in 18-49, 6.0 million viewers overall from 9-10 p.m. ET) Despite the return last night of competition from Fox's "Empire," retains 93% week to week in adult 18-49 rating (1.4 vs. 1.5) and 99% in total viewers (6.032 million vs. 6.111 million) and maintains 100% week to week in women 18-49 (1.9 vs. 1.9) and grows +8% in women 18-34 (1.3 vs. 1.2).

Will add substantial viewership via time-shifting and VOD - "SVU" has grown by +70% in 18-49 rating (from a 1.68 to a 2.85) and 3.0 million viewers overall (7.2 million to 10.2 million) going from L+SD to L+7.

"Chicago P.D." (1.5/5 in 18-49, 6.7 million viewers overall from 10-11 p.m. ET) wins the hour among ABC, CBS and NBC in adults, men and women 18-49 and 18-34 ahead of CBS's "Criminal Minds: Beyond Borders," and ties for #1 among those nets in adults 25-54.

Grows +15% versus last week's 1.3 in 18-49 in these prelim fast-affiliate ratings and +7% versus last week's 1.4 in official nationals.

Improves by +7% versus last week in total viewers (6.693 million vs. 6.273 million in official nationals).

Has now finished #1 or tied for #1 in 18-49 versus the time period's regular ABC and CBS drama competition with 33 of its last 34 regular-slot originals.

Will add significant viewership via time-shifting and VOD:

Last week's "P.D." increased by +70% in 18-49 (1.38 to 2.34) and 3.1 million viewers (6.3 million to 9.4 million) going from L+SD to L+3. The +70% lift in 18-49 is the biggest L+3 increase of the night on the Big 4 and moved "P.D." to #1 in the time period.

"P.D." has grown by +69% in 18-49 rating (from a 1.60 to a 2.70) and 3.5 million viewers overall (7.0 million to 10.5 million) going from L+SD to L+7.

In Late-Night Metered Markets Wednesday Night: In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.7/7; "Late Show with Stephen Colbert," 2.0/5; and ABC's "Jimmy Kimmel Live," 1.9/5.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.9/5; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.5/3.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.3/4 in metered-market households) beat CBS's "Late Late Show" (1.1/4). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) topped "Late Late Show" (0.2/2).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.

Image courtesy of NBC



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