News on your favorite shows, specials & more!

NBC's HEARTBEAT Grows vs Prior Telecast Despite Last Week's Preemption

By: Apr. 21, 2016
Get Access To Every Broadway Story

Unlock access to every one of the hundreds of articles published daily on BroadwayWorld by logging in with one click.




Existing user? Just click login.

NBC's "Heartbeat" (0.8/3 in 18-49, 4.0 million viewers overall from 8-9 p.m. ET): Is currently up +14% or 0.1 of a point versus its prior telecast in 18-49 (0.8 vs. 0.7 on April 6) and +4% in total viewers (4.042 million vs. 3.902 million), despite last week's preemption (pending updates). Maintains its full rating from half-hour to half-hour in adults 18-49 (0.8 vs. 0.8). Will grow with time-shifted viewing and VOD - the prior "Heartbeat" telecast increased by +27% in 18-49 (0.66 to 0.84) and 810,000 viewers overall (3.9 million to 4.7 million) going from L+SD to L+3.

Upscale: "Heartbeat" has delivered a solidly upscale audience, indexing at a 109 among adults 18-49 living in homes with $100K+ incomes ("most current," including L+3).

An encore telecast of "Law & Order: Special Victims Unit" (0.8/3 in 18-49, 3.7 million viewers overall from 9-10 p.m. ET): Grows half-hour to half-hour in most key measures, including gains of +8% in total viewers (3.6 million to 3.9 million) and +20% in adults 25-54 (1.0 to 1.2). Is currently matching its 18-49 average for rebroadcasts during the month of April 2015 (0.8 vs. 0.8, pending updates), when it did not face competition from "Empire."

A rebroadcast "Chicago P.D." (0.8/3 in 18-49, 4.1 million viewers overall from 10-11 p.m. ET): Is currently tied for #2 in the hour among ABC, CBS and NBC in adults 18-49, adults 18-34 and adults 25-54 versus original ABC and CBS drama competition, pending updates. Ranks #2 outright among those nets in total viewers and all key adult-male demos. Equals its average for April 2015 encores in 18-49 (0.8 vs. 0.8).

Note that the NBC affiliate in Portland carried NBA basketball

In Late-Night Metered Markets Wednesday Night: In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.1/5 with an encore telecast; "Late Show with Stephen Colbert," 2.1/5; and ABC's "Jimmy Kimmel Live," 1.6/4.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.6/3 with an encore; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.4/2.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.0/4 in metered-market households with an encore) tied CBS's first-run "Late Late Show" (1.0/4). In the 25 markets with Local People Meters, "Late Night" (0.3/2 in 18-49 with an encore) tied "Late Late Show" (0.3/2).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.

Image courtesy of NBC



Comments

To post a comment, you must register and login.



Videos