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NBC's GET OUT ALIVE Is No. 1 in Key Demos

By: Jul. 16, 2013
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From 8-9 p.m. ET, "American Ninja Warrior" (1.5 rating, 5 share in adults 18-49, 5.1 million viewers overall) delivered half-hour to half-hour growth in every key ratings category, including jumps of 21% in 18-49 rating (to a 1.7 from a 1.4) and 10% in total viewers (5.4 million vs. 4.9 million). "American Ninja Warrior" is currently running within a tenth of a rating point of last week's 1.6 in 18-49 (and may round up in official nationals, currently rating at a 1.54) while delivering a gain week to week in total viewers (5.131 million vs. 5.066 million). Versus the same night last year, "American Ninja Warrior" is up 12% in total viewers (5.131 million vs. 4.587 million).

In the time period, "American Ninja Warrior" is #1 among ABC, CBS, NBC and FOX in all key adult-male demos (men 18-34, 18-49 and 25-54) and #2 in adults 18-49.

From 9-10 p.m. ET, "Get Out Alive with Bear Grylls" (1.4/4 in 18-49, 3.9 million viewers overall) is #2 in the slot among ABC, CBS, NBC and FOX in adults 18-49 and #1 among those networks in all key adult-male demos.

"Get Out Alive with Bear Grylls" retained 100% of last week's premiere 1.4 rating in these preliminary fast-affiliate results and retained 93% of last week's 1.5 in official nationals, making this the highest week-two rating so far this summer for any new reality series on ABC, CBS, NBC or FOX (excluding the post-"Voice" preview of "The Winner Is..." on June 17, 1.9). Last week's 1.5 for "Get Out Alive" was the summer's top premiere for a new reality series on those nets (excluding the first preview for "The Winner Is..." following "The Voice" on June 10, 1.8).

From 10:01-11 p.m. ET, "Siberia" (0.8/2 in adults 18-49, 2.4 million viewers overall) finished within a tenth of a rating point of last week's 0.9 rating in adults 18-49 and is currently close to rounding up to a 0.9 (0.84). In the time period, this week's "Siberia" ranked #2 among ABC, CBS and NBC in men 18-49 and 25-54 versus original drama competition on ABC and CBS.

"Siberia" maintained 89% of its 18-49 rating from its first half-hour to its second (to a 0.8 from a 0.9) despite airing in the 10 p.m. ET hour, and maintained 90% in adults 25-54 (0.9 vs. 1.0).


In Late-Night Metered Markets Monday night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.5/6; CBS's "Late Show with David Letterman," 2.3/6; and ABC's "Jimmy Kimmel Live," 1.7/4 with an encore.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.7/3; "Late Show," 0.5/3; and "Jimmy Kimmel Live," 0.6/3 with an encore.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.0/3 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.2/4 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.1/4). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) topped "Late Late Show" (0.3/2).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.


For the Week:

NBC has tied for #1 among ABC, CBS, NBC and FOX in adults 18-49 for the Primetime week of July 8-14. It's the third week in a row NBC has ranked #1 or tied for #1 among those networks.

Wednesday's "America's Got Talent" was the week's #1 Primetime telecast on ABC, CBS, NBC and FOX in 18-49 and the Tuesday edition finished #3. "Talent" also ranked #1 or tied for #1 on those networks in adults and women 25-54; men and women 18-49; adults and men 18-34, teens 12-17 and kids 2-11.

Other top-rated shows on NBC for the week included
"American Ninja Warrior" (tied for #12 in 18-49)
Thursday's debut of "Camp" (tied for #14)
Monday's premiere of "Get Out Alive with Bear Grylls" (tied for #14)
Thursday's debut of "Hollywood Game Night" (tied for #18)
Wednesday's "Talent" encore (tied for #20)
Friday's "Dateline NBC" (tied for #22)
Thursday's "The Winner Is..." (tied for #28).

"Get Out Alive with Bear Grylls" and "Hollywood Game Night" scored the #1 and #2 18-49 ratings for debuting new unscripted series so far this summer on ABC, CBS, NBC and Fox, while "Camp" was the #2 debut of a scripted series on those nets this summer, behind only CBS's "Under the Dome."

NBC tied for #1 for the week among ABC, CBS, NBC and FOX in women 18-49 and men 25-54.

Here are "live plus same day" weekly averages for Week 42...

Week 42 Adults 18-49 vs. Same Week Last Year
Net...Week '11-12... Week '12-13...Diff
NBC...1.1...1.2...Up 9%
CBS...1.1...1.2...Up 9%
ABC...1.3...0.9...Down 31%
Fox...1.7...1.2...Down 29%

Week 42 Total Viewers vs. Same Week Last Year
Net...Week '11-12... Week '12-13...Diff
NBC...4.410 million ...4.693 million...Up 6%
CBS...5.453 million...5.344 million...Down 2%
ABC...4.491 million ...3.745 million...Down 17%
Fox...4.942 million ...3.237 million...Down 35%


For the 2012-13 broadcast year to date, NBC is running within a tenth of a rating point of #2 in 18-49 and is tied for #2 in adults 25-54 #2 outright in adults 18-34.

Here are "most current" season averages thru 42 weeks...

2012-13 Broadcast Year to Date Adults 18-49 vs. Last Year
Net...Season to Date 2011-12... Season to Date 2012-13...Diff
NBC...2.3...2.2...Down 4%
CBS...2.7...2.6...Down 4%
ABC...2.3...2.1...Down 9%
Fox...2.9...2.3...Down 21%

2012-13 Broadcast Year to Date Total Viewers vs. Last Year
Net...Season to Date 2011-12... Season to Date 2012-13...Diff
NBC...7.076 million ...6.806 million...Down 4%
CBS...10.719 million...10.762 million...Up 0.4%
ABC...7.935 million ...7.503 million...Down 5%
Fox...8.193 million ...6.459 million...Down 21%


NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated. Season figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."



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