"Days of our Lives" has delivered a 23-week high in women 18-49 rating during the week of July 13-17, along with its top-rated week in the women 18-34 demographic in seven weeks, according to "live plus same day" viewing figures from Nielsen Media Research.
For the week of July 13-17, "Days of our Lives" (0.80 rating, 6 share among women 18-49, 0.43 rating among women 18-34) ranked #6 among network daytime series in the women 18-49 demographic and #5 in the women 18-34 race.
"Days of our Lives" generated its top women 18-49 rating since the week of Feb. 2-6 (0.80) and matched its high in six months, since Jan. 12-16 (0.86). In the women 18-34 demo, "Days" hit its highest weeklong rating since May 25-29 (0.46).
Week to week, "Days of our Lives" grew by +18% in women 18-49 (0.80 vs. 0.68) and +23% in women 18-34 (0.43 vs. 0.35)
Note that "Days of Our Lives" and other daytime programs were interrupted on Wednesday of last week due to a press conference covering the Iran nuclear deal.
For the season to date, "Days of our Lives" is #7 in the women 18-49 category and tied for #12 in the women 18-34 demo.
Ratings reflect "live plus same day" data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."
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