News on your favorite shows, specials & more!

NBC's DATELINE Matched NBC's Highest Adult 18-49 Rating in the Slot

By: Apr. 27, 2014
Get Access To Every Broadway Story

Unlock access to every one of the hundreds of articles published daily on BroadwayWorld by logging in with one click.




Existing user? Just click login.

Saturday Primetime Results:

"Dateline Saturday Night Mystery" (0.9/3 in 18-49, 5.2 million viewers overall) matched NBC's highest adult 18-49 rating in the slot, excluding sports in 19 months (since Sept. 15, 2012). In total viewers, "Dateline Saturday Night Mystery" jumped +15% week to week (to 5.173 million from 4.502 million) to the show's biggest audience in five weeks (since March 22). "DatelineSaturday Night Mystery" tied for the #1 non-sports program in the time period among the Big 4 networks in adults 18-49 and was #1 among all programs on those nets in women 18-49 and women 25-54.

From its first half-hour to its fourth, "Dateline Saturday Night Mystery" grew by +71% in 18-49 rating (to a 1.2 rating from a 0.7),+89% in adults 25-54 (to a 1.7 rating from a 0.9) and +58% or 2.3 million persons in total viewers (6.3 million vs. 4.0 million).

In its eight weeks on the schedule, "Dateline Saturday Night Mystery" has generated NBC's eight top total-viewer results in the time period, excluding sports, in 26 months (since Jan. 21, 2012).

A rebroadcast of "Saturday Night Live" (0.9/3 in 18-49, 2.7 million viewers overall from 10-11 p.m. ET), with host and musical guest Drake, equaled the highest 18-49 rating for a 10 p.m. "SNL" rebroadcast since Feb. 1 (with host Jonah Hill and musical guest Bastille, 1.2/4). In the time period, the 10 p.m. "SNL" encore tied for #1 among non-sports programs on the Big 4 in adults 18-49 and was the #1 non-sports show outright on those nets in men 18-34, men 18-49 and men 25-54.

In Late-Night Metered-Market Household Averages for Saturday Night:

An encore telecast of "Saturday Night Live," with host Louis C.K. and musical guest Sam Smith, averaged a 2.7/7 in household results in Nielsen's 56 metered markets and a 1.2/6 in adults 18-49 in the 25 markets with Local People Meters, making it the #1 telecast of the night on the Big 4 networks in 18-49 rating in the Local People Meters ahead of all Primetime programs on the Big 4 networks in that key measure.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.



Comments

To post a comment, you must register and login.



Videos