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NBC's Coverage of Stanley Cup Playoff Increases +140%

By: Apr. 20, 2015
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Regarding Saturday's primetime Nielsens, note that the fast-affiliate ratings that came in at 11 a.m. ET/8 a.m. PT are not time zone-adjusted and are subject to updates for live sporting events. As those preliminary numbers stand, NBC Sports 8-11 p.m. ET coverage of Stanley Cup Playoff hockey is tied for the nightlong win in adults 18-49 among the Big 4 networks (0.9 rating each for NBC from 8-11 p.m. and Fox's 8-10 p.m. "UFC Fight Night"), pending updates.

In these preliminary numbers, Stanley Cup Playoff hockey grows by +140% from its first half-hour to its sixth in adults 18-49 (from a 0.5 rating to a 1.2) and by +80% or 1.4 million persons in total viewers (1.8 million to 3.2 million).

In metered-market results, which are time zone-adjusted, last night's NBC Sports 8-11 p.m. ET coverage of Stanley Cup Playoff hockey, featuring the Pittsburgh Penguins at the New York Rangers, posted a 1.70 rating, 3 share in household results from the 56 markets metered by Nielsen Media Research.

Last night's Stanley Cup Playoff hockey tied for the primetime victory among the Big 4 networks in adults 18-49 in the Local People Meters (with a 1.2 rating, 5 share from 8-11 p.m. in those 25 LPM markets), tied with Fox's "UFC Fight Night" (1.2/5 from 8-10).

NOTE: All ratings are "live plus same day" unless otherwise indicated.



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