NBC's CRISIS Maintains Rating Week-to-Week in Key Demo
By: Caryn Robbins May. 05, 2014
"Crisis" (1.0/3 in 18-49, 3.6 million viewers overall from 10-11 p.m. ET) maintained its 18-49 rating week to week and is matching its top rating since April 13 (1.1). In the time slot, "Crisis" is running within 0.3 of a rating point of #1 among ABC, CBS and NBC in adults 18-49 (1.0 vs. a 1.3 for ABC's "Revenge"). "Crisis" retained 100% of its adult 18-49 lead-in. L+7 Time-Shifting: "Crisis" originals this season are increasing by an average +58% in 18-49 rating from their L+SD results to L+7 (to a 1.89 from a 1.20) and growing by 2.4 million persons in total viewers (7.3 million vs. 4.9 million).
"Believe" (1.0/3 in 18-49, 4.3 million viewers overall from 9-10 p.m. ET) equaled its adult 18-49 rating of the prior week. In a highly competitive time period that includes ABC's "Resurrection," Fox's "Cosmos," CBS's "The Good Wife" and HBO's "Game of Thrones," "Believe" retained 100% of its adult 18-49 lead-in. L+7 Time-Shifting: "Believe" originals are growing this season by an average of +72% in 18-49 rating from their L+SD results to L+7 (to a 1.99 from a 1.16) and increasing by 2.7 million persons in total viewers (7.7 million vs. 5.0 million). "Dateline NBC" (1.0/3 in 18-49, 5.5 million viewers overall from 8-9 p.m. ET) maintained its 18-49 rating week to week and is matching NBC's top rating in the slot since March 9. "Dateline" built on its lead-in by +100% in adults 18-49 and 149% or 2.2 million persons in total viewers. "American Dream Builders" averaged a 0.5/2 in 18-49 and 2.2 million viewers overall from 7-8 p.m. ET. "American Dream Builders" grew from its first half-hour to its second in all key adult-female demographics.NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.
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