NBC Scores Another Musical Ratings Hit with DOLLY PARTON'S COAT OF MANY COLORS

With a 1.8 rating in adults 18-49, "Dolly Parton's Coat of Many Colors" is the most-watched film on the broadcast networks in three and a half years, since May 20, 2012 (12.932 million for "Jesse Stone: Benefit of Doubt"), a span covering 100 movies (theatrical, made-for-TV and direct-to-video films and mini-series aired in primetime on the Big 4 networks, excluding live musicals).

Excluding sports and live musicals, delivered NBC's top total-viewer result in the time period in six years, since the "ER" finale on April 2, 2009 (16.4 million).

Is NBC's most-watched scripted telecast since the "SNL 40" special Feb. 15 (23.1 million).

Matches the highest 18-49 rating for any film on the broadcast networks in more than four years, since Sept. 11, 2011 (3.6 for CBS's "9/11: 10 Years Later"), a span covering 128 movies (theatrical, made-for-TV and direct-to-video films and mini-series aired in primetime on the Big 4 networks, excluding live musicals).

NBC wins the night in total viewers versus original CBS competition.

"Dolly Parton's Coat of Many Colors" is based on the inspiring true story of living legend Dolly Parton's remarkable upbringing. This once-in-a-lifetime movie special takes place inside the tight-knit Parton family as they struggle to overcome devastating tragedy and discover the healing power of love, faith, and a raggedy patchwork coat that helped make Parton who she is today.

The film is set in the Tennessee Great Smokey Mountains in 1955. It is neither a biopic nor musical about Dolly's whole life and performing career, but rather a family-oriented faith-based story about the incidents in her and her family's life around the time she was 9 years old.

Alyvia Alyn Lind will portray 9-year-old Dolly Parton, with Jennifer Nettles as Parton's mother, Rick Schroder as her father and Gerald McRaney as her grandfather.

"Dolly Parton's Coat of Many Colors" is written by Pamela K. Long. She executive produces with Sam Haskell and Dolly Parton. The film is a production of Magnolia Hill Entertainment and DP Productions in association with Warner Bros. Television.

Image courtesy of NBC

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