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NBC's CHICAGO P.D. Ties ABC's 'Designated Survivor' for First Time in Key Demo

By: Oct. 27, 2016
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NBC's "Chicago P.D." (1.3/4 in 18-49, 5.8 million viewers overall from 10-11 p.m. ET) ties ABC's "Designated Survivor" (1.3/5) for the first time in 18-49. The show ties for #1 among the time period's ABC-CBS-NBC dramas in 18-49 for the first time this season and ranks #1 outright among those shows from 10:30-11 (with a 1.3 vs. a 1.2 for "Designated Survivor" in the 10:30 half-hour).

Despite last week's debate preemption and this week's special Chicago competition from the Cubs-Indians World Series, finishes within 0.1 of its prior telecast (1.3 vs. 1.4 on Oct. 12), while retaining 95% in total viewers (5.839 million vs. 6.154 million) and growing among women 18-34 and women 18-49.

Ranks #1 or tied for #1 among the ABC, CBS and NBC dramas in the time period in adults and women 18-49, adults and women 18-34 and women 25-54.

Despite the 10 p.m. hour, holds steady or grows half-hour to half-hour in adults 18-49, adults, men and women 25-54 and total viewers, while "Designated Survivor" and "Code Black" decline in each of those categories.

Will add significant viewership via time-shifting and VOD - "Chicago P.D." is increasing by +73% in 18-49 rating so far this season going from L+SD to L+7 (from a 1.47 to a 2.54) and more than 3.7 million viewers overall (6.3 million to 10.1 million.

"Law & Order: Special Victims Unit" (1.4/4 in 18-49, 5.6 million viewers overall from 9-10 p.m. ET): Despite last week's debate preemption and last night's WORLD SERIES competition, retains 100% of its prior 18-49 rating of two weeks ago (1.4 vs. 1.4 on Oct. 12) and 96% in total viewers (5.644 million vs. 5.878 million), while growing among women 18-49 and women 25-54. Is the only Big 4 telecast of the night to maintain 100% of its prior 18-49 rating opposite last night's WORLD SERIES competition.

Is up +8% versus what the show was averaging at the end of last season in 18-49 (1.4 vs. 1.3 during the May sweep).

Among women 18-34, ranks #1 in the time period among non-sports programs on the Big 4.

Will add substantial viewership via time-shifting and VOD - "SVU" has grown by +77% so far this season in 18-49 rating going from L+SD to L+7 (from a 1.55 to a 2.74) and 3.2 million viewers overall (6.4 million to 9.6 million

"Blindspot" (1.1/4 in 18-49, 5.1 million viewers overall from 8-9 p.m. ET): Versus Cubs-Indians WORLD SERIES competition, finishes within 0.1 of a point of last week's 18-49 rating (1.1 vs. 1.2), while retaining 97% in total viewers (5.080 million vs. 5.239 million) and growing week to week in women 18-34 (0.9 vs. 0.8).

Maintains or increases its rating half-hour to half-hour in adults 18-49, adults 18-34, adults 25-54 and most other key demos.

Will add significant viewership via time-shifting and VOD - so far this season "Blindspot" has grown by +72% so far this season in 18-49 rating going from L+SD to L+7 (from a 1.31 to a 2.25) and 3.1 million viewers overall (6.0 million to 9.1 million

Upscale: "Blindspot" is delivering a strong upscale audience, indexing at a 122 among adults 18-49 in $100K+ homes.

In Late-Night Metered Markets Wednesday Night: In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.6/7; "Late Show with Stephen Colbert," 2.1/5; and ABC's "Jimmy Kimmel Live," 1.8/5.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.8/4; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.5/3.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.3/5 in metered-market households; CBS's "Late Late Show," 1.1/4. In the 25 markets with Local People Meters, averages were: "Late Night," 0.4/3 in 18-49; "Late Late Show," 0.2/2.

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/4 in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.

Image courtesy of NBC



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