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NBC's CHICAGO P.D. Captures 10 pm Hour Among Big 4 in Every Key Category

By: Feb. 18, 2016
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NBC has finished in a near-tie for the nightlong win in total viewers (7.144 million vs. 7.184 million for CBS, which may be boosted by local ACC Basketball preemptions) and ranked within 0.2 of a point of the nightlong lead in adults 18-49.

"SVU" and "Chicago P.D." are the #1-2 scripted shows of the night on the Big 4 in total viewers.

"Chicago P.D." (1.6/6 in 18-49, 7.5 million viewers overall from 10-11 p.m. ET) wins the time period among ABC, CBS and NBC in adults 18-49, total viewers and all other key measures.

Ranks #1 by a +33% margin among those nets in the slot in adults 18-49 (1.6 vs. 1.2 for CBS's #2 "Code Black") and has now finished #1 or tied for #1 in 18-49 versus the time period's regular ABC and CBS drama competition with last 30 regular-slot originals, dating back to November 2014 and is the #2 scripted series of the night on the Big 4 in total viewers, behind only "SVU."

Will add significant viewership via time-shifting and VOD -- "Chicago P.D." has increased by +68% in 18-49 rating (from a 1.57 to a 2.63) and 3.4 million viewers overall (6.8 million to 10.2 million) going from L+SD to L+7.

"Law & Order: Special Victims Unit" (1.6/5 in 18-49, 7.7 million viewers overall from 9-10 p.m. ET) is close to rounding up to a 1.7 rating in 18-49 (currently reporting a 1.64 in these prelim fast-affiliate ratings) and is the #1 scripted series of the night on the Big 4 in total viewers and wins the hour in total viewers and is #2 or tied for #2 among the Big 4 in nearly all other key measures.

It's the third straight "SVU" to grow in total viewers, up from 7.6 million viewers last week, 7.3 million viewers on Feb. 3 and 6.9 million on Jan. 20 and will add substantial viewership via time-shifting and VOD - "Law & Order: SVU" has grown by +68% in 18-49 rating (from a 1.69 to a 2.84) and 3.0 million viewers overall (7.2 million to 10.2 million) going from L+SD to L+7.

"The Mysteries of Laura" (1.0/3 in 18-49, 6.3 million viewers overall from 8-9 p.m. ET) is up +7% versus the same night last year in total viewers (6.291 million vs. 5.861 million) and will add significant viewership via time-shifting and VOD -- "Laura" has increased by +39% this season in 18-49 rating (from a 1.12 to a 1.56) and 1.8 million viewers overall (7.0 million to 8.8 million) going from L+SD to L+7.

Upscale: "Laura" is delivering a solidly upscale audience, indexing at a 108 among adults 18-49 living in homes with $100K+ incomes.


In Late-Night Metered Markets Wednesday Night: In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 3.1/8; "Late Show with Stephen Colbert," 2.1/5; and ABC's "Jimmy Kimmel Live," 1.8/5.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.1/6; "Late Show," 0.5/2; and "Jimmy Kimmel Live," 0.6/3.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.3/5 in metered-market households) beat CBS's "Late Late Show" (1.1/4). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.3/2).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.

Image courtesy of NBC



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