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NBC's CHICAGO MED is No. 2 Non-Sports Show of Thursday Night

By: Oct. 14, 2016
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NBC's CHICAGO MED is the #2 non-sports show of the night on the Big 4 in 18-49 behind only "Grey's Anatomy," and "Superstore" and "The Good Place" are tied for #3. NBC is the top non-sports network of the night among the Big 4 in total viewers and within 0.1 of the top non-sports rating in 18-49.

"Superstore" (1.2/5 in 18-49, 4.4 million viewers overall from 8-8:30 p.m. ET): Is tied with "The Good Place" as the #3 non-sports show of the night in 18-49, behind only "Grey's Anatomy" and "Chicago Med."

Is up +20% versus NBC's average in the slot last season in 18-49 (1.2 vs. 1.0, L+SD non-sports).

Is retaining +92% week to week in 18-49 (1.2 vs. 1.3).

Will add substantial viewership via time-shifting and VOD - so far this season, "Superstore" is growing by +54% in 18-49 rating going from L+SD to L+7 (from a 1.3 to a 2.0) and more than +1.3 million viewers overall (5.0 million to 6.3 million).

Upscale: "Superstore" is delivering a strong upscale audience, indexing at a 124 among adults 18-49 in $100K+ homes.

Non-Linear Viewership: Last season "Superstore" averaged an additional 1.93 rating in 18-49 on non-linear digital platforms, making it NBC's highest rated show on a non-linear basis.

"The Good Place" (1.2/4 in 18-49, 4.2 million viewers overall from 8:30-9 p.m. ET): Is tied with "Superstore" as the #3 non-sports telecast of the night in 18-49, behind only "Grey's Anatomy" and "Chicago Med."

Is close to rounding up to a 1.3 (currently reporting a 1.24 in these prelim fast-affiliate ratings)

Is currently retaining 100% of its "Superstore" lead-in in 18-49 (1.2 vs. 1.2).

On a night of significant NFL and Baseball-Playoff competition, is up by +20% versus NBC's average in the slot last season in 18-49 (1.2 vs. 1.0, L+SD non-sports).

Will grow substantially with the addition of time-shifting and VOD - "The Good Place" is increasing by +69% in 18-49 rating going from L+SD to L+7 so far this season (from a 1.3 to a 2.2) and +2.3 million viewers overall (4.9 million to 7.2 million

Upscale: "The Good Place" is generating a strong upscale audience, indexing at a 138 among adults 18-49 living in homes with $100K+ incomes (100 represents an average concentration of those homes), making it the #3 most upscale primetime series on the Big 4 nets by that measure.

"Chicago Med" (1.3/4 in 18-49, 6.7 million viewers overall from 9-10 p.m. ET): Is the #2 non-sports show of the night, behind only ABC's "Grey's Anatomy," in 18-49 and total viewers.

Ranks #1 in the time period among entertainment programs on the Big 4 networks in adults 18-49 and total viewers.

Remains undefeated in the hour this season against non-sports competition on the Big 4 nets in both 18-49 and total viewers.

On a night of strong MLB and NFL competition, is retaining 100% of its 18-49 rating week to week (1.3 vs. 1.3) and 98% in total viewers (6.739 million vs. 6.863 million).

Will add substantial viewership via time-shifting and VOD - So far this season, "Med" has been increasing by +77% in 18-49 rating going from L+SD to L+7 (from a 1.3 to a 2.3) and +3.5 million viewers overall (6.9 million to 10.4 million).

"The Blacklist" (1.1/4 in 18-49, 5.9 million viewers overall from 10-11 p.m. ET): Ranks #1 among entertainment programs in the time period ahead of ABC's "How to Get Away With Murder" in total viewers.

Remains undefeated against non-sports competition on ABC, CBS and NBC in the slot this season in total viewers.

For a second week in a row, ties "How to Get Away With Murder" in 18-49 (1.1 vs. 1.1) and maintains its advantage over "HTGAWM" in adults 25-54 (1.6 vs. 1.4).

On a night of significant NFL and Baseball-Playoff competition, retains 92% week to week in 18-49 (1.1 vs. 1.2) and 93% in total viewers (5.852 million vs. 6.278 million).

Will grow dramatically via time-shifting and VOD - "Blacklist" has grown by +108% in 18-49 rating so far this season going from L+SD to L+7 (1.2 to a 2.5) and more than +4.9 million viewers overall (6.2 million to 11.2 million).

Upscale: "Blacklist" is delivering a strong upscale audience, indexing at a 125 among adults 18-49 in $100K+ homes.



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