From 8-9 p.m. ET, "Dateline NBC" (1.4/4 in 18-49, 5.9 million viewers overall) earned NBC's highest 18-49 rating in the Wednesday 8-9 p.m. time period in 12 weeks (since January 9). In total viewers, "Dateline's" 5.882 million is NBC's biggest audience in the slot in four months (since November 28, 2012 with "Christmas in Rockefeller Center"). Last night's time-period competition included originals of "American Idol," "Survivor," "The Middle" and "Arrow." "Dateline" grew from its first half-hour to its second by 15 percent in 18-49 rating (to a 1.5 from a 1.3) and 14 percent in total viewers (6.3 million vs. 5.5 million). Versus NBC's season average in the slot, "Dateline" was up 8 percent in 18-49 rating (1.4 vs. 1.3) and 45 percent in total viewers (5.882 million vs. 4.059 million).
At 9 p.m. ET, "Law & Order: Special Victims Unit" (1.6/4 in adults 18-49, 6.2 million viewers overall) grew from its first half-hour to its second in nearly all key categories, including gains of 7 percent in 18-49 rating (to a 1.6 from a 1.5) and 8 percent in total viewers (6.5 million vs. 6.0 million. Keep in mind that last season, "Law & Order: SVU" originals added an average of 47 percent to these next-day "live plus same day" ratings in 18-49 when Nielsen reported "live plus seven day" results.At 10 p.m. ET, "Chicago Fire" (1.6/4 in adults 18-49, 6.3 million viewers overall) maintained its full lead-in in 18-49 rating and grew slightly versus lead-in in total viewers (6.259 million vs. 6.238 million). "Chicago Fire" also maintained its 18-49 rating from half-hour to half-hour and grew in adults 25-54 (with a 2.2 rating vs. a 2.1) and total viewers (6.267 million vs. 6.251 million), while rival dramas on ABC and CBS declined half-hour to half-hour in all three categories.Videos