NBC's CELEBRITY APPRENTICE Jumps 21% Week to Week

From 9-11 p.m. ET, "All-Star Celebrity Apprentice" (1.7/4 in 18-49, 5.2 million viewers overall) jumped 21 percent vs. last week's 10-11 p.m. telecast (1.4/4) and was up 15 percent in total viewers (5.202 million vs. 4.535 million).

It's the highest-rated "Apprentice" in four weeks in 18-49 rating (since March 17, 1.8) and best in total viewers in three weeks (since March 24, 5.215 million, despite facing the special competition last night from "Amazing Race" in the 9 p.m. hour. In the time period, "All-Star Celebrity Apprentice" ranked #2 among ABC, CBS, NBC and FOX in adults, men and women 18-34.

"All-Star Celebrity Apprentice" ranked #1 for its second hour from 10-11 p.m. among ABC, CBS and NBC in adults 18-49 with a 1.8, up 29% vs. last week's 1.4 in the hour.

In the 10:30 p.m. ET lead-in to local news, "All-Star Celebrity Apprentice" generated a 4 percent margin of victory in the key news demographic of adults 25-54 (with a 2.5 rating vs. a 2.4 for CBS's second-place "Good Wife"), reversing the order during the prior half-hour (2.3 vs. 2.5). In total viewers, the 10:30 half-hour jumped 10 percent versus the prior half-hour (to 5.7 million from 5.1 million)

From 7-9 p.m. ET, an Encore telecast of "The Voice" (1.0/4 in 18-49, 3.8 million viewers overall) grew from its first half-hour to its fourth by 133 percent in 18-49 rating (to a 1.4 from a 0.6) and by 94 percent or 2.5 million persons in total viewers (5.1 million vs. 2.6 million). The ZXZXZZX half-hour track in 18-49 is: 0.6, 1.8, 1.3, 1.4.

NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

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