NBC's "THE BLACKLIST" (1.3/4 in 18-49, 6.4 million viewers overall from 9-10:01 p.m. ET): Grows +8% week to week in 18-49 (1.3 vs. 1.2). Equals its 18-49 high since April 14 (1.4) on a night of high viewer interest in the NBA Playoffs.
Ranks #2 in the slot among the Big 4 in men 18-49 and 25-54 and ties for #2 in adultS and women 18-34. These numbers will increase dramatically with time-shifting and viewing on alternate platforms:
L+7: "Blacklist" has grown by +98% this season in 18-49 rating (from a 1.45 to a 2.87) and 4.8 million viewers overall (6.9 million to 11.7 million) going from L+SD to L+7.
L+3: Last week's "Blacklist" increased by +85% in 18-49 going from L+SD to L+3 (1.24 to 2.29) and by more than 3.5 million persons in total viewers (6.7 million to 10.2 million).
The May 5 telecast generated the biggest lifts of the night on the Big 4 in 18-49 percentage.
L+3+7 Days of Alternate-Platform Views: The prior week's episode grew by +94% (to a 2.4 rating) via time-shifting (3 days) and 7-day alternate-platform viewership (1.24 rating to a projected 2.40 rating in TAMi estimates.
Upscale: "Blacklist" is generating a strong upscale audience, indexing at a 146 among adults 18-49 living in homes with $100K+ incomes ("most current" including L+3).
"Game of Silence" (0.7/2 in 18-49, 3.4 million viewers overall from 10:01-11 p.m. ET): Finishes within 0.2 of #1 among ABC,
CBS and
NBC in the time period in adults 18-49 versus the original competition of CBS's "Rush Hour" (0.9) and ABC's "The Catch" (0.9).
Competing against coverage of the NBA Playoffs on ESPN, maintains 100% week to week in 18-49 (0.7 vs. 0.7) and grows +4% in total viewers (3.392 million vs. 3.256 million), pending updates.
Equals its 18-49 high since the show's regular-slot debut on April 14 (0.8) and delivers its top total-viewer figure since that April 14 telecast (3.9 million).
Will grow substantially via time-shifting and VOD:
L+3: Last week's "Silence" grew by +44% in 18-49 going from L+SD to L+3 (0.66 to 0.95) and by 1.2 million persons in total viewers (3.3 million to 4.5 million).
L+7: "Game of Silence" has increased by +54% in adult 18-49 rating going from L+SD to L+7 (0.72 to 1.11) and 1.7 million persons in total viewers (3.6 million vs. 5.3 million).
Last week's episode added more than 250,000 full-episode views (P2+) in six days on
NBC.com and
Hulu (280,789).
"Strong" (0.7/3 in 18-49, 2.6 million viewers overall from 8-9 p.m. ET): Grows +17% or 0.1 of a rating point week to week in 18-49 (0.7 vs. 0.6) and +2% in total viewers (2.600 million vs. 2.552 million).
Matches its 18-49 high since April 21 (0.8).
Last week's telecast added more than 100,000 full-episode views (P2+) in seven days on
NBC.com and
Hulu (119,657).
In Late-Night Metered Markets Thursday Night: In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.4/6; "Late Show with Stephen Colbert," 1.9/5; and ABC's "Jimmy Kimmel Live," 2.0/5.
In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.8/4; "Late Show," 0.5/2; and "Jimmy Kimmel Live," 0.5/3.
From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.4/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.
From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.1/4 in metered-market households) beat CBS's "Late Late Show" (0.9/3). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) topped "Late Late Show" (0.3/2).
At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.
NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.
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