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NBC's BLACKIST & GAME OF SILENCE Equal Their Highs Since April

By: May. 20, 2016
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NBC's "THE BLACKLIST" (1.3/4 in 18-49, 6.7 million viewers overall from 9-10:01 p.m. ET): Maintains +100% week to week in 18-49 (1.3 vs. 1.3). Equals its 18-49 high since April 14 (1.4), despite last night's high viewer interest in the NBA Playoffs. Grows in total viewers (6.709 million vs. 6.616 million) to deliver its most-watched episode since April 21 (7.017 million).

Ranks #2 in the slot among the Big 4 in adults 18-49 (within 0.2 of a point of #1) and total viewers.

Ties for #1 in the slot among those nets in adults 18-34.

These numbers will increase dramatically with time-shifting and viewing on alternate platforms:

L+7: "Blacklist" has grown by +98% this season in 18-49 rating (from a 1.44 to a 2.85) and more than 4.8 million viewers overall (6.8 million to 11.7 million) going from L+SD to L+7.

L+3: Last week's "Blacklist" increased by +71% in 18-49 going from L+SD to L+3 (1.30 to 2.22) and by 3.4 million persons in total viewers (6.6 million to 10.0 million).

The May 12 telecast generated the biggest lifts of the night on the Big 4 in 18-49 percentage.

L+3+7 Days of Alternate-Platform Views: The prior week's episode grew by +79% (to a 2.3 rating) via time-shifting (3 days) and 7-day alternate-platform viewership (1.30 rating to a projected 2.33 rating in TAMi estimates).

Upscale: "Blacklist" is generating a strong upscale audience, indexing at a 146 among adults 18-49 living in homes with $100K+ incomes ("most current" including L+3).

"Game of Silence" (0.7/2 in 18-49, 3.3 million viewers overall from 10:01-11 p.m. ET): Matches the show's highest 18-49 rating since its regular-slot debut on April 14 (0.8)

Delivers its top total-viewer figure since April 21 (3.348 million).

Grew week to week in total viewers for a third straight week (3.330 million vs. 3.261 million on May 23 vs. 3.256 million on May 5 vs. 3.078 million on April 28), pending updates.

Finishes within 0.2 of #1 among ABC, CBS and NBC in the time period in adults 18-49 versus the original competition of CBS's "Rush Hour" (0.9) and ABC's second hour of "The Catch" (0.8).

Competing against coverage of the NBA Playoffs on ESPN, maintains 100% week to week in 18-49 (0.7 vs. 0.7). Will grow substantially via time-shifting and VOD:

L+3: Last week's "Silence" grew by +41% in 18-49 going from L+SD to L+3 (0.66 to 0.93) and by 1.1 million persons in total viewers (3.3 million to 4.4 million).

L+7: "Game of Silence" has grown by +58% in adult 18-49 rating going from L+SD to L+7 (0.69 to 1.09) and 1.7 million persons in total viewers (3.4 million vs. 5.1 million).

Last week's episode added more than 300,000 full-episode views (P2+) in seven days on NBC.com (328,814).

"Strong" (0.6/2 in 18-49, 2.5 million viewers overall from 8-9 p.m. ET): Finishes within 0.1 of last week in 18-49 (0.6 vs. 0.7) and within +3% in total viewers (2.507 million vs. 2.597 million), pending updates.

Last week's telecast added more than 100,000 full-episode views (P2+) in seven days on NBC.com and Hulu (120,798).

In Late-Night Metered Markets Thursday Night: In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.2/6; "Late Show with Stephen Colbert," 1.7/4; and ABC's "Jimmy Kimmel Live," 1.8/5.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.7/4; "Late Show," 0.3/2; and "Jimmy Kimmel Live," 0.4/2.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.1/4 in metered-market households) beat CBS's "Late Late Show" (0.9/3). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) topped "Late Late Show" (0.2/2).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.6/3 in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.



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