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NBC's AMERICA'S GOT TALENT Wins Night in All Key Categories

By: Sep. 09, 2015
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NBC swept Tuesday night among the Big 4 networks, winning the night in all key categories and claiming six of six half-hours in adults 18-49, with "America's Got Talent" and "Hollywood Game Night" the #1 and #2 shows of the night on those nets in every key category (including a tie for #2 in men 25-54).

"America's Got Talent" (2.0/7 in 18-49, 10.4 million viewers overall from 8-10:01 p.m. ET) ranks as the #1 show of the night on the Big 4 networks in every key measure. "Talent" is currently running within 9% of last week's 2.2 rating in these prelim fast-affiliate ratings and within 13% of last week's 2.3 in official nationals (which matched "Talent's" high since Aug. 11), and note that "Talent" is close to rounding up to a 2.1 (currently reporting a 2.04 in these prelim fast-affiliate ratings).

"America's Got Talent" is up +5% versus its 18-49 rating on the same night last year in 18-49 (2.0 vs. 1.9 from 9-11 p.m. on Sept. 9, 2014) and is also up +5% versus its year-ago total-viewer result (10.363 million vs. 9.832 million). Heading into last night, "Talent" was up +4% summer to date versus one year ago in 18-49 (2.9 vs. 2.8, "most current") and up +8% in total viewers (12.5 million vs. 11.5 million).

"America's Got Talent" is doubling the time period's #2 rating on the Big 4 in 18-49 (2.0 vs. 1.0 for CBS's #2 dramas).

"America's Got Talent" will add substantial viewership via time-shifting -- Tuesday's "Talent" has grown by +29% in 18-49 rating (from a 2.38 to a 3.08) and 2.1 million viewers overall (10.7 million to 12.8 million) going from L+SD to L+7.

"Hollywood Game Night" (1.3/4 in 18-49, 4.9 million viewers overall from 10:01-11 p.m. ET) is currently matching last week's rating in 18-49 (1.3 vs. 1.3) and is up +5% in total viewers (4.929 million vs. 4.695 million), to equal the top "HGN" 18-49 rating since Aug. 11 and deliver the show's most-watched episode since that same date, pending updates.

"Hollywood Game Night" won the time period among ABC, CBS and NBC in every key demographic and is currently leading the hour's #2 show on ABC, CBS and NBC in 18-49 by a +30% margin (1.3 vs. 1.0 for CBS's second hour of "Zoo," pending updates).

"Hollywood Game Night" ranks as the #2 show of the night on the Big 4 in all key demos (including a tie in men 25-54), behind only NBC's "Talent."

"Hollywood Game Night" will add significant viewership via time-shifting -- "HGN" is increasing by +20% in 18-49 rating (from a 1.32 to a 1.58) and 664,000 viewers overall (4.7 million to 5.4 million) going from L+SD to L+7.

In Late-Night Metered Markets Tuesday Night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.4/6; "Late Show with Stephen Colbert," 4.9/13; and ABC's "Jimmy Kimmel Live," 1.4/4.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.8/4; "Late Show," 1.5/8; and "Jimmy Kimmel Live," 0.4/2.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.0/3 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.1/4 in metered-market households) trailed CBS's "Late Late Show" (1.3/5, delayed by an extended "Late Show"). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) tied "Late Late Show" (0.4/3, delayed by an extended "Late Show").

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.6/3 in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.


For the Week:

NBC has extended its primetime winning streak to a ninth straight week at #1 or tied for #1 in the key demographic of adults 18-49, with 10 NBC programs ranking among the top 20 primetime shows on the Big 4 networks in 18-49 for the week of Aug. 31-Sept. 6. NBC also won the week in total viewers and adults, men and women 25-54.

Two editions of "America's Got Talent," "American Ninja Warrior," "Hollywood Game Night," two telecasts of "The Carmichael Show," "Last Comic Standing," "Running Wild with Bear Grylls," NOTRE DAME FOOTBALL and NASCAR Racing on NBC all ranked among the week's 20 highest-rated Big 4 primetime shows.

According to "live plus same day" viewing figures from Nielsen Media Research, NBC averaged a 1.3 rating, 5 share in adults 18-49 for the week and 5.4 million viewers overall. NBC's nine-week unbeaten streak in 18-49, which started the week of July 6, is the longest for any network since a 10-week stretch for NBC in the fall of 2013 from the week of Oct. 28 to the week of Dec. 30.

NBC's "America's Got Talent" was the week's most-watched telecast on the Big 4, as well as the #1 show in adults 25-54 and #1 non-sports program in adults 18-49. "Ninja Warrior" was #1 for the week on the Big 4 in kids 2-11 and #1 or tied for #1 non-sports in adults 18-34 and all key adult-male demos.

Ranking among the week's top 20 primetime shows on ABC, CBS, NBC and FOX in 18-49 are Tuesday's "Talent" (#2 overall, #1 non-sports), Monday's "American Ninja Warrior" (tied for #3), Wednesday's "Talent" (tied for #6), Tuesday's "Hollywood Game Night" (#10), Wednesday's "Carmichael Show" (tied for #11 at 9 p.m., tied for #17 at 9:30), Wednesday's "Last Comic Standing" (tied for #11), Monday's "Running Wild with Bear Grylls" (tied for #11), Saturday's Texas-Notre Dame COLLEGE FOOTBALL (tied for #11) and Sunday's NASCAR Sprint Cup Racing from Darlington (tied for #11).



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