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NBC's AMERICA'S GOT TALENT Tops Memorial Day Ratings

By: May. 29, 2012
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NBC (6.18 million viewers, #1; adults 18-49: 1.9, #1) was the top draw on Memorial Day with new episodes of AMERICA'S GOT TALENT (10.03 million viewers, #1; adults 18-49: 2.7, #1), "American Ninja Warrior" (5.73 million viewers, #4; adults 18-49: 2.0, #2) and a repeat of "Grimm" (2.78 million viewers, #10; adults 18-49: 0.9, #9).

Here are the other highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks last night:

NBC (6.18 million viewers, #1; adults 18-49: 1.9, #1) was the top draw on Memorial Day with new episodes of AMERICA'S GOT TALENT (10.03 million viewers, #1; adults 18-49: 2.7, #1), "American Ninja Warrior" (5.73 million viewers, #4; adults 18-49: 2.0, #2) and a repeat of "Grimm" (2.78 million viewers, #10; adults 18-49: 0.9, #9).

The silver then went to ABC (5.23 million viewers, #2; adults 18-49: 1.5, #2) with a new "The Bachelorette" (5.73 million viewers, #3; adults 18-49: 1.8, #3) followed by a repeat of "Castle" (4.21 million viewers, #7; adults 18-49: 0.8, #T10).

Next up was CBS (5.06 million viewers, #3; adults 18-49: 1.2, #3) and its all-repeat mix of "How I Met Your Mother" (3.83 million viewers, #9; adults 18-49: 1.1, #T7), "2 Broke Girls" (4.20 million viewers, #8; adults 18-49: 1.1, #T7), "Two and a Half Men" (5.86 million viewers, #2; adults 18-49: 1.3, #4), "Mike & Molly" (5.49 million viewers, #6; adults 18-49: 1.2, #T5) and "Hawaii Five-0" (5.51 million viewers, #5; adults 18-49: 1.2, #T5).

Meanwhile, FOX (2.42 million viewers, #4; adults 18-49: 0.8, #4) offered up repeats of "House" (2.30 million viewers, #12; adults 18-49: 0.7, #12) and another "House" (2.55 million viewers, #11; adults 18-49: 0.8, #T10).

And finally, repeats of "Gossip Girl" (0.56 million viewers, #14; adults 18-49: 0.3, #T13) and "Hart of Dixie" (0.80 million viewers, #13; adults 18-49: 0.3, #T13) on The CW (0.68 million viewers, #5; adults 18-49: 0.3, #5) closed out the evening. In the netlet's target demo (women 18-34), "Gossip" delivered a 0.3 rating while "Dixie" posted a 0.3 rating.

Week-to-week changes (adults 18-49):
-12.90% - America's Got Talent
-16.67% - American Ninja Warrior
-25.00% - The Bachelorette
Year-to-year changes (adults 18-49):
+200.00% - America's Got Talent (vs. Minute to Win It (Repeat))
+81.82% - American Ninja Warrior (vs. Law & Order: Criminal Intent)
-14.29% - The Bachelorette
In late-night metered market ratings (via NBC's press release):
TBA

Here are the highlights of the 14 ad-sustained programs that aired in primetime on the broadcast networks one year ago (5/30/11):

ABC (7.08 million viewers, #1; adults 18-49: 2.2, #1) was the network to beat on the first Monday of summer with a new "The Bachelorette" (7.09 million viewers, #1; adults 18-49: 2.1, #2) followed by the premiere of "Extreme Makeover: Weight Loss Edition" (7.06 million viewers, #2; adults 18-49: 2.3, #1).

CBS (5.48 million viewers, #2; adults 18-49: 1.4, #2) then claimed the silver with its all-repeat lineup of "How I Met Your Mother" (4.48 million viewers, #8; adults 18-49: 1.4, #T5), "Mad Love" (4.24 million viewers, #9; adults 18-49: 1.3, #T7), "Two and a Half Men" (6.38 million viewers, #4; adults 18-49: 1.6, #T3), "Mike & Molly" (6.29 million viewers, #5; adults 18-49: 1.6, #T3) and "Hawaii Five-0" (5.76 million viewers, #6; adults 18-49: 1.3, #T7).

Next up was NBC (5.18 million viewers, #3; adults 18-49: 1.1, #3) with a repeat of "Minute to Win It" (3.85 million viewers, #10; adults 18-49: 0.9, #T10), the return of "Law & Order: Criminal Intent" (5.21 million viewers, #7; adults 18-49: 1.1, #9) and a new "Law & Order: LA" (6.47 million viewers, #3; adults 18-49: 1.4, #T5).

Meanwhile, FOX (3.32 million viewers, #4; adults 18-49: 0.9, #4) offered up repeats of "House" (3.39 million viewers, #11; adults 18-49: 0.9, #T10) and another "House" (3.25 million viewers, #12; adults 18-49: 0.9, #T10).

And finally, The CW (0.56 million viewers, #5; adults 18-49: 0.2, #5) did the same with "90210" (0.58 million viewers, #13; adults 18-49: 0.2, #T13) and "Gossip Girl" (0.54 million viewers, #14; adults 18-49: 0.2, #T13).

Week-to-week changes (adults 18-49): Law & Order: LA (0.00% vs. 5/25/11), The Bachelorette (-25.00%).

In late-night metered market ratings (via NBC's press release):
Currently not available.

Source: Nielsen Media Research



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