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NBC's AMERICA'S GOT TALENT Ranks #1 in 18-49

By: Jun. 09, 2015
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NBC's "America's Got Talent" and "American Ninja Warrior" have generated the #1 and #2 ratings among primetime entertainment shows on the Big 4 networks for the week of June 1-7, with two NHL Stanley Cup Final telecasts and "I Can Do That" joining them to give NBC five of the week's top 10 primetime Big 4 telecasts.

NBC finished #2 for the June 1-7 week among ABC, CBS, NBC and FOX in adults 18-49 and all other key demographics. According to "live plus same day" viewing figures from Nielsen Media Research, NBC averaged a 1.4 rating, 5 share in adults 18-49 and 5.3 million viewers overall for the week.

"America's Got Talent" ranked #3 for the week overall among Big 4 primetime programs in adults 18-49 behind two NBA FINALS telecasts on ABC and was the #1 non-sports program or tied for #1 in total viewers, adults and men 18-49, men 18-34, teens 12-17 and adults, men and women 25-54.

"American Ninja Warrior" was #4 for the week overall among Big 4 primetime programs in adults 18-49, was #2 non-sports behind only "Talent" in 18-49 and was #1 non-sports in kids 2-11.

Joining "Talent" and "Ninja" in the week's top 10 for Big 4 primetime programs in adults 18-49 were Wednesday's and Saturday's Games 1 and 2 of NHL Stanley Cup Final hockey (tied for #5) and Tuesday's "I Can Do That" (tied for #8). Also ranking in the week's top 30 were Friday's "Jurassic Park" encore (tied for #14), Monday's "The Island" (tied for #18), Thursday's "Dateline NBC" (tied for #18) and Sunday's "Dateline NBC: My Kid Would Never Do That" (tied for #29)(rankings exclude sports pre- and post-game shows).

For the 52-week 2014-15 season to date, NBC ranks #1 among the Big 4 networks in adults 18-49 and is #1 or tied for #1 among those nets in men 18-49 and adults and men 18-34.

In total viewers, NBC is #2 for the season, and running within 6% of its year-ago Olympics-boosted average (8.5 million vs. 9.1 million), making this season and last NBC's two top-scoring seasons in total viewers at this point since the 2006-07 season. This is the second year in a row NBC has ranked #2 in total viewers at this point in the season, marking first two times since 2003-04 that NBC has ranked as high as #2 in total viewers at this point.

Primetime averages for the week of June 1-7 in adults 18-49 are: ABC, 2.4/9; NBC, 1.4/5; Fox, 0.9/3; CBS, 0.9/3; and CW, 0.3/1. In overall total viewers, the weekly averages were: ABC, 7.2 million; CBS, 5.9 million; NBC, 5.3 million; Fox, 3.0 million; and CW, 1.0 million.

"Most current" averages for the 52-week 2014-15 season to date are: NBC, 2.3/8; CBS, 2.2/7; ABC, 2.2/7; Fox, 1.9/6; and CW, 0.8/3. In overall total viewers, the season averages are: CBS, 10.9 million; NBC, 8.5 million; ABC, 7.9 million; Fox, 5.7 million; and CW, 2.1 million.

NBC highlights for the week of June 1-7:

Monday

"American Ninja Warrior" (2.0/7 in 18-49, 6.9 million viewers overall from 8-10:01 p.m. ET) ranked as the #1 telecast of the night in adults 18-49. "Ninja Warrior" won the highly competitive time period versus ABC's "The Bachelorette" and Fox's season debut of "So You Think You Can Dance" in adults 18-49, adults 25-54 and total viewers. "Ninja Warrior" established a series record in total viewers, topping the prior record, 6.8 million, set with the show's third regular telecast on NBC on June 4, 2012. "Ninja Warrior" grew +11% versus the prior week's season premiere in adults 18-49 (2.0 vs. 1.8) and was up by +17% in total viewers (6.859 million vs. 5.865 million).

"Live Plus Three Day" Ratings: "American Ninja Warrior" grew by +12% in 18-49 rating going from "live plus same day" to "live plus three day" Nielsens (from a 2.00 rating to a 2.23) and by 647,000 viewers overall (from 6.9 million to 7.5 million).

"The Island" (1.1/4 in 18-49, 3.7 million viewers overall from 10:01-11 p.m. ET) maintained 92% of the prior week's series premiere rating in 18-49 (1.1 vs. 1.2) and 97% in total viewers (3.654 million vs. 3.749 million). "The Island" ranked #1 in the time period among the Big 4 networks in men 18-34, 18-49 and 25-54. L+3: "The Island" increased by +18% in 18-49 going from L+SD to L+3 (1.14 to 1.34). In total viewers, "The Island" grew by 567,000 persons (from 3.7 million to 4.2 million).

Tuesday

NBC won Tuesday night in every key measure, as the #1 and #2 shows of the night in all key demographics, "America's Got Talent" and "I Can Do That," swept six of six half-hours among the Big 4 networks in adults 18-49

"America's Got Talent" (2.4/9 in 18-49, 10.8 million viewers overall from 8-10:01 p.m. ET) ranked as the #1 show of the night in every key measure - adults, men and women 18-34, 18-49 and 25-54, plus total viewers. In the time period, "America's Got Talent" finished #1 among the Big 4 in every key measure and more than doubled the #2 show on the Big 4 in the time slot in nearly every key demo. "America's Got Talent" retained 92% of its 2.6 rating in 18-49 for the prior week's season premiere, the #1 show of that week on the Big 4. L+3: "America's Got Talent" increased by +27% in 18-49 going from L+SD to L+3 (2.44 to 3.08). In total viewers, "Talent" grew by 1.9 million persons (from 10.8 million to 12.7 million).

"I Can Do That" (1.5/5 in 18-49, 5.3 million viewers overall from 10:01-11 p.m. ET) ranked as the #2 show of the night on the Big 4 in every key demo, behind only "Talent." In the time period, "I Can Do That" finished #1 among the hour's ABC-CBS-NBC originals in all key demos - adults, men and women 18-34, 18-49 and 25-54. In adults 18-49, "I Can Do That" won the slot versus both the ABC and CBS original competition by a +67% margin (1.5 vs. 0.9). L+3: "I Can Do That" grew by +19% in 18-49 going from L+SD to L+3 (1.48 to 1.76). In total viewers, "I Can Do That" increased by 711,000 persons (from 5.3 million to 6.1 million).

Wednesday

NBC won the night among the Big 4 networks in adults 18-49, as well as adults 18-34, adults 25-54, all key adult-male demos, women 18-34 and women 18-49 (tie) with NBC Sports coverage of Stanley Cup Final hockey, featuring the Chicago Blackhawks at the Tampa Bay Lightning in Game 1 (1.9/7 in 18-49, 5.5 million viewers overall from 8:10-11 p.m. ET). It was the most-watched non-overtime Game 1 of a Stanley Cup Final in 18 years and NBC's second-most watched Final Game 1 ever. Viewership was up +16% compared to the prior year's New York Rangers-L.A. Kings Game 1 (4.8 million), which the Kings won by a score of 3-2 in overtime. The only Game 1 on NBC to surpass last night's viewership was the triple-overtime thriller between the Boston Bruins and Chicago Blackhawks in 2013, which averaged 6.3 million viewers. NBC's 8-11 p.m. rating of a 1.8 in adults 18-49 equals the network's highest Wednesday average in six months, since Dec. 3, 2014 (1.9). From its first half-hour to its sixth, the hockey coverage grew by +77% (from a 1.3 rating to a 2.3) and by +32% or 1.5 million persons in total viewers (4.6 million to 6.1 million).

Thursday

"Dateline NBC" (1.1/4 in 18-49, 6.3 million viewers overall from 8-9 p.m. ET) finished within 0.1 of a point of the prior week's 1.2 rating in adults 18-49 and within 1% of the previous week's 6.4 million total-viewer average, for the show's second-best Thursday results since April 2. In the time period, "Dateline NBC" ranked #1 in women 25-54. L+7: Thursday's "Dateline" is growing by an average of +22% in 18-49 rating (from a 1.02 to a 1.24) and 739,000 viewers overall (5.5 million to 6.2 million) going from L+SD to L+7.

"Aquarius" (0.7/2 in 18-49, 3.9 million viewers overall from 9-10 p.m. ET), facing competition from Game 1 of the NBA Finals, finished within 0.4 of last week's 1.1 rating for a two-hour series premiere in adults 18-49 and was within 0.1 of last week's result in men 18-49 (0.6 vs. 0.7). L+3: "Aquarius" increased by +31% in 18-49 going from L+SD to L+3 (0.73 to 0.96). In total viewers, "Aquarius" grew by 1.0 million persons (from 3.9 million to 4.9 million).

The third-season debut of "Hannibal" (0.7/2 in 18-49, 2.6 million viewers overall from 10-11 p.m. ET) facing competition from Game 1 of the NBA Finals, ranked #2 in the time period among ABC, CBS and NBC in adults 18-49 and was #2. Hannibal" retained 100% of its lead-in in adults 18-49. Versus where the series concluded its finale last season, "Hannibal" finished within 0.1 of a rating point (0.7 vs. 0.8 from 10:01-11 p.m. on Friday, May 23, 2014) and was up +9% in total viewers (2.575 million vs. 2.353 million). "Hannibal" was the #1 broadcast show of the night, excluding ABC's NBA-themed programming, with 67,000 Tweets and 3 million impressions, which is a +58% increase versus the impressions for "Hannibal's" premiere last season. L+7: "Hannibal" will add substantial viewership via time-shifting - last season "Hannibal" increased by +67% in 18-49 rating going from L+SD to L+7 (0.85 to 1.42) and by 1.2 million persons in total viewers (2.5 million to 3.7 million).

Friday

NBC's 8-11 p.m. ET encore telecast of the 1993 feature film "Jurassic Park" (1.2/5 in 18-49, 4.4 million viewers overall from 8-11 p.m. ET) won the night in adults 18-49 and ranked #1 or tied for #1 among the Big 4 nets in adults, men and women 18-34; men and women 18-49; and adults and men 25-54. "Jurassic Park" generated NBC's highest Friday primetime average in adults 18-49 in 11 weeks, since March 20 (1.2 with "Grimm" and "Dateline NBC"). Last Friday's "Jurassic Park" telecast also tied for #2 among 27 theatrical feature films aired on the Big 4 networks in primetime so far during the 2014-15 season in 18-49, behind only ABC's Dec. 25 telecast of "How the Grinch Stole Christmas" (1.8).

Saturday

NBC dominated the night among the Big 4 networks in adults 18-49, total viewers and all other key measures with NBC Sports coverage of Stanley Cup Final Hockey, featuring the Chicago Blackhawks at the Tampa Bay Lightning (1.9/9 in 18-49, 6.5 million viewers overall from 7:13 p.m.-10:09 p.m. ET). It was the most-watched Game 2 on record (dating back to 1994) and the most-watched non-deciding Stanley Cup Final game on record. The second Blackhawks-Lightning matchup surpassed last year's viewership of Game 2 between the Kings and Rangers, which also followed Belmont Stakes coverage and was decided in double overtime (6.4 million), by +3%.

From 10:09-11 p.m. ET, an encore telecast of "The Island" delivered a 0.5/2 in 18-49 and 1.5 million viewers overall

From 8-11 p.m., NBC averaged a 1.5 rating in 18-49 and 4.7 million viewers overall, matching the network's top Saturday rating in 18-49 since Jan. 10 (1.9 with an NFL Playoff overrun) and delivering NBC's most-watched Saturday since Feb. 21 (5.3 million with "Dateline Mystery" and "SNL Vintage").

Sunday

"Dateline NBC" (0.7/3 in 18-49, 4.6 million viewers overall from 7-8 p.m. ET) ranked #2 among the Big 4 networks in the time period in women 18-34, women 18-49 and women 25-54 (tie).

"Dateline NBC: My Kid Would Never Do That" (1.0/4 in 18-49, 5.2 million viewers overall from 8-9 p.m. ET) equaled the highest Sunday rating for a "Dateline" telecast since April 26 (1.1 from 7-9 p.m.). "Dateline NBC: My Kid Would Never Do That" built on its lead-in by +43% in adults 18-49. Excluding ABC's NBA coverage, the 1.0 in 18-49 tied as the #1 rating of the night on the Big 4 networks.

"A.D. THE BIBLE Continues" averaged a 0.7/2 in 18-49 and 4.1 million viewers overall from 9-10:01 p.m. ET. L+3: The previous week's "A.D. THE BIBLE Continues" increased in L+3 vs. L+SD by +18% in 18-49 rating (0.87 to 1.03) and in total viewers by 860,000 persons (4.7 million to 5.6 million). L+7: "A.D. THE BIBLE Continues" has grown by +21% in 18-49 (from a 1.23 rating to a 1.49) and 1.1 million viewers overall (6.1 million to 7.2 million) going from L+SD to L+7.

"American Odyssey" (0.4/1 in 18-49, 2.5 million viewers overall from 10:01-11 p.m. ET) maintained its 18-49 rating from half-hour to half-hour, despite the 10 p.m. hour (0.4 vs. 0.4). L+3: The prior week's "American Odyssey" increased in L+3 vs. L+SD by +33% in 18-49 rating (0.48 to 0.64) and in total viewers by 771,000 persons (3.0 million to 3.7 million). L+7: "American Odyssey" is increasing by an average +28% in 18-49 rating (from a 0.60 to a 0.77) and 1.1 million viewers overall (3.3 million to 4.4 million) going from L+SD to L+7.

WEEKLY AVERAGES
Average rating, share and audience in each category

ADULTS 18-49

ABC 2.4/9, 3.0 million

NBC 1.4/5, 1.8 million

Fox 0.9/3, 1.1 million

CBS 0.9/3, 1.1 million

CW 0.3/1, 0.4 million

Each rating point equals 1.27 million viewers

ADULTS 25-54

ABC 2.7/8, 3.2 million

NBC 1.7/5, 2.1 million

CBS 1.2/4, 1.5 million

Fox 1.1/3, 1.3 million

CW 0.4/1, 0.4 million

Each rating point equals 1.20 million viewers

TOTAL VIEWERS

ABC 2.4/7, 7.2 million

CBS 2.0/6, 5.9 million

NBC 1.8/5, 5.3 million

Fox 1.0/3, 3.0 million

CW 0.3/1, 1.0 million

Each rating point equals 2.95 million viewers

SEASON TO DATE
Average rating, share and audience in each category

ADULTS 18-49

NBC 2.3/8, 3.0 million

CBS 2.2/7, 2.8 million

ABC 2.2/7, 2.7 million

Fox 1.9/6, 2.4 million

CW 0.8/3, 1.0 million

Each rating point equals 1.27 million viewers

ADULTS 25-54

CBS 3.1/9, 3.7 million

NBC 2.9/8, 3.5 million

ABC 2.7/7, 3.2 million

Fox 2.2/6, 2.7 million

CW 0.9/2, 1.1 million

Each rating point equals 1.20 million viewers

TOTAL VIEWERS

CBS 3.7/10, 10.9 million

NBC 2.9/8, 8.5 million

ABC 2.7/7, 7.9 million

Fox 1.9/5, 5.7 million

CW 0.7/2, 2.1 million

Each rating point equals 2.95 million viewers



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