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NBC's AMERICA'S GOT TALENT Hits Top Non-Sports Rating Among Big 4

By: Jun. 24, 2015
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NBC wins the night among the Big 4 in every key measure, with "Talent" and "I Can Do That" the #1-2 shows of the night in every key demo.

"America's Got Talent" (2.5/9 in 18-49, 10.9 million viewers overall from 8-10:01 p.m. ET) dominated the night with the highest 18-49 and total-viewers results in four weeks for any non-sports telecast on any Big 4 network. These are the best non-sports primetime results on the Big 4 since the "America's Got Talent" season premiere on May 26 (2.6/9 in 18-49, 11.093 million viewers overall).

"America's Got Talent" is up +14% versus last week's 2.2 in these prelim fast-affiliate ratings and up +9% versus last week's 2.3 in official nationals.

"America's Got Talent" is the #1 show of the night on the Big 4 networks in all key measures.

"America's Got Talent" will add significant viewership via time-shifting - last week's telecast increased by +19% in 18-49 going from L+SD to L+3 (1.26 to 1.51). In total viewers, "I Can Do That" grew by 655,000 persons (from 4.4 million to 5.1 million).

"I Can Do That" (1.4/5 in 18-49, 5.1 million viewers overall from 10:01-11 p.m. ET) grew +8% week to week in 18-49 (1.4 vs. 1.3) and jumped +15% week to week in total viewers (5.095 million vs. 4.419 million).

"I Can Do That" is the #2 show of the night in every key demographic, behind only "Talent."

"I Can Do That" won the hour among ABC, CBS and NBC in all key demos. Leading among ABC, CBS and NBC by a +56% margin in adults 18-49 (1.4 vs. 0.9 for CBS's second-place "48 Hours" encore).

"I Can Do That" will add substantial viewership via time-shifting - last week's telecast grew by +25% in 18-49 rating going from L+SD to L+3 (from a 2.30 rating to a 2.87) and by 1.9 million viewers overall (from 10.2 million to 12.1 million).

In Late-Night Metered Markets Tuesday Night (Note: The Philadelphia market is excluded):

In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.6/7; "CBS Summer Showcase," 1.7/4 with an encore; and ABC's "Jimmy Kimmel Live," 1.8/5.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.0/5; "CBS Summer Showcase," 0.3/1 with an encore; and "Jimmy Kimmel Live," 0.5/3.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.0/3 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.2/4 in metered-market households) beat CBS's "Late Late Show" (0.9/3 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.5/4 in 18-49) topped "Late Late Show" (0.1/1 with an encore).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.



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