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NBC's AMERICA'S GOT TALENT Delivers Ratings Win

By: Jun. 05, 2013
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NBC is #1 Tuesday night among ABC, CBS, NBC and FOX in adults 18-49 and total viewers and all other key measures with the #1 and #2 shows of the night in 18-49 and total viewers, "America's Got Talent" and "The Voice." NBC won six of six half-hours among those networks in 18-49 and total viewers, winning the night by a 94 percent margin in 18-49 (3.1 vs. 1.6 for #2 Fox) and 60 percent in total viewers (10.9 million vs. 6.8 million for CBS).

From 8-9:01 p.m. ET, "The Voice" (3.0/11 in 18-49, 10.6 million viewers overall) won the time period among ABC, CBS, NBC and FOX in every key measure -- adults, men and women 18-34, 18-49 and 25-54, plus total viewers -- with a margin in adults 18-49 of 88 percent versus the first hour of Fox's "So You Think You Can Dance" (3.0 vs. 1.6).

"The Voice" is currently running within 6 percent of the 3.2 rating for last week's 9 p.m. Tuesday telecast in official nationals and is matching last week's 3.0 in these preliminary fast-affiliate ratings despite the move to 8 p.m. Note that every regular telecast of "The Voice" so far this cycle has grown by 0.1-0.2 of a rating point from these preliminary fast-affiliate ratings to the official-national results.

From 9:01-11 p.m. ET, the season debut of "America's Got Talent" (3.1/9 in 18-49, 11.1 million viewers overall) is the #1 telecast of the night on ABC, CBS, NBC and FOX in 18-49, total viewers and other key categories. "Talent" is #1 in the slot among ABC, CBS and NBC in every key ratings category and beats the ABC-CBS competition combined in all those measures -- adults, men and women 18-34, 18-49 and 25-54, plus total viewers.

These are NBC's top 18-49 and total-viewer results in the time period since the "Voice" finale on December 18, 2012.

Versus last year's finale (2.4 on Thursday, Sept. 13, 2012), "Talent" is up 29 percent in adults 18-49. In total viewers, "Talent" is up versus last year's finale by 5 percent (11.102 million vs. 10.590 million) and vs. last year's premiere, "Talent" is up in total viewers by 6 percent (11.102 million vs. 10.480 million on Monday, May 14, 2012). In 18-49, "Talent" is within 16 percent of last year's debut (3.1 vs. 3.7).



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