In a first-of-its-kind partnership, NBCUniversal today announced that it has joined with Lionsgate to promote the launch of Lionsgate's blockbuster film, "The Hunger Games: Mockingjay - Part 2," premiering November 20th.
Harnessing the power and reach of the NBCUniversal brands, behind-the-scenes content will air across NBC, Bravo, E!, Oxygen,
Syfy and
USA beginning November 10th, including an exclusive 13-minute, commercial-free, in-depth look at the epic "Hunger Games" franchise and what's to come in the final chapter. All sneak peek video content also will live exclusively on Fandango and
E! Online following the on-air debut.
"This is a terrific opportunity for 'The Hunger Games' fans to get an extensive sneak peek behind-the-scenes of the movie, which we know they are eagerly anticipating," said Lara Kazandjian, Executive Vice President, Media for Theatrical Marketing, Lionsgate. "The NBCUniversal team has been very creative in working with us on this unique way to reach our fans and we are excited to partner with them on it."
The partnership will launch during NBC's "The Voice" on November 10th when
Carson Daly and "The Hunger Games'" stars
Jennifer Lawrence,
Liam Hemsworth and
Josh Hutcherson will announce the upcoming behind-the-scenes special and tease fans with an exclusive first-look at "The Hunger Games: The Phenomenon" on the Emmy Award-winning show.
"NBCUniversal is uniquely positioned to develop scalable opportunities for movie studios across our gigantic portfolio. And, paired with Fandango, there is simply no other place to reach these audiences and effectively drive ticket sales," said Cherie Cohen, Senior Vice President, Portfolio Advertising Sales, NBCUniversal. "We're excited to partner with Lionsgate to promote 'The Hunger Games' and serve as the exclusive destination for the film's rabid fan base."
On November 12th, "The Hunger Games: The Phenomenon" will run across Bravo,
E! and
Oxygen at 8:00pm EST followed by
Syfy and
USA at 11:00pm EST. Each airing will be attached to a special first-look at each network's original show ("The Royals." "Vanderpump Rules," "Pretty.Strong," "Childhood's End" and "The Colony").
The blockbuster "The Hunger Games" franchise has already grossed more than $2.3 billion at the global box office and "The Hunger Games" trilogy of books has sold over 82 million copies.
About NBCUniversal
NBCUniversal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a suite of leading Internet-based businesses. NBCUniversal is a subsidiary of Comcast Corporation. To learn more visit: www.nbcuniversal.com
Image courtesy of HUNGER GAMES Official Facebook
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