NBC to Air Next 10 Years of Macy’s Holiday Specials Including Thanksgiving Parade

Following CBS's decision to drop the Macy's Thanksgiving Day Parade from their holiday programming in 2024, NBCUniversal and Macy’s have agreed to renew their partnership with a 10-year programming rights deal through 2034.

The new agreement includes “The Macy’s Thanksgiving Day Parade,” “Countdown to Macy’s Thanksgiving Day Parade” and “Macy’s 4th of July Fireworks.” In addition, NBCUniversal and Macy’s will work together on a new program, which will be announced at a later date. Check out Broadway performances of The Outsiders, Death Becomes Her, Hell's Kitchen, and more at the 2024 Thanksgiving Day Parade.

NBC has long been the television leader for live specials programming, especially during the holiday season, with the parade and “Christmas at Rockefeller Center,” where the tree lighting is another of the season’s most watched events. Peacock has extended that leadership to live streaming, delivering a seamless and reliable viewing experience to its users. Other specials aired live on NBC and Peacock include the annual People’s Choice Country Awards and the Feb. 16 “SNL50: The Anniversary Special,” which drew 21 million viewers and was the most-watched NBC primetime telecast over the past five years.

Conceived, designed, and led by the talented team at Macy’s Studios, “The Macy’s Thanksgiving Day Parade” and “Macy’s 4th of July Fireworks” are the nation’s premier holiday celebrations – consistently breaking ratings records with significant year-over-year growth.

In 2026, both NBC and Macy’s will celebrate milestones. The year will mark NBC’s 100th anniversary, the 100th march of the Macy’s Thanksgiving Day Parade, and the 50th anniversary of Macy’s 4th of July Fireworks.

Photo Credit: Peter Kramer/Roy Rochlin/NBC