NBCUniversal Telemundo Enterprises received six awards at the 2015 NAMIC Excellence in Multicultural Marketing Awards (EMMA) on Wednesday, September 30 at the 29th Annual NAMIC Conference. In the Case Studies/Campaigns category, NBCUniversal Telemundo Enterprises tied for first place for the Dr. Pepper & "Atrevete A" multiplatform campaign focusing on brand awareness, and tied for second place for the Bud Light initiative for the long-form branded reality competition series "Buscando Mi Ritmo."
In addition,
NBC UNIVERSO's brand marketing campaign tied for third place with that of TELEMUNDO's "El Senor de los Cielos" season three. In the social media category, NBCUniversal
Telemundo Enterprises received the first place honor for Premios Billboard 2015, and in the television category
NBC UNIVERSO won the first place award for its overall advertising campaign for the re-launch of the network.
The NAMIC Excellence in Multicultural Marketing Awards recognizes the outstanding marketing efforts and campaigns designed to attract and retain ethnically and culturally diverse audiences and customers.
About NBCUniversal
Telemundo Enterprises: NBCUniversal is the leading media company reaching over 90% of Hispanics in the U.S. every month, in English and Spanish, across all its video platforms. NBCUniversal
Telemundo Enterprises encompasses the company's Hispanic franchises and all of its Hispanic content efforts across all of NBCUniversal's networks and platforms including TELEMUNDO, a Spanish-language television network reaching 94% of Hispanic TV households and featuring original scripted and non-scripted productions, theatrical motion pictures, specials, news and first-class sports events;
Telemundo Studios, the leading producer of original Spanish-language primetime content in the U.S.; the
Telemundo Station Group, reaching U.S. Hispanic viewers in 210 markets, through its 17 owned stations and 52 broadcast and MVPD affiliates in the US and Puerto Rico;
NBC UNIVERSO, a modern general entertainment cable channel for Latinos, offering a thrilling mix of exclusive premium sports, signature series, blockbuster movies, music, must-see live events and strategic acquisitions, on TV, online and mobile devices;
Telemundo International, the second largest distributor of Spanish-language content in the world, reaching more than 120 countries in over 40 languages; and its Digital Media unit, which creates and distributes original content across digital and emerging platforms including mobile devices, apps, www.telemundo.com and www.nbcuniverso.com, and operates Fluency Productions, the company's new multi-format, multi-platform production studio.
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