NBCUniversal Bolsters Advanced Advertising and Measurement Solutions Teams

NBCUniversal today announced a series of new hires underscoring its continued investment in advanced advertising products and alternative measurement solutions for the media industry. These three executives will be charged with building out and creating partnerships to develop NBCUniversal's proprietary advertising products, technology platforms and measurement approaches giving the company's advertising clients more tools and insights into the reach and impact of their marketing campaigns.

"The addition of these leaders to our team demonstrates our commitment to innovation and to pushing the most important areas of our industry forward," said Mike Rosen, Executive Vice President, Advanced Advertising and Platform Sales, NBCUniversal. "Ed, Pankaj and Brian have incredible backgrounds and strong expertise in their respective areas and will make great additions to our teams."

Ed Kozek, Senior Vice President, Advertising Technology

Ed Kozek will report to Mike Mayer, Executive Vice President, Sales Solutions, NBCUniversal, and manage the overall ad technology strategy as well as the development of proprietary ad products, partnering with all of NBCUniversal's brands and the Audience Studio. Kozek was most recently at The Weather Company (acquired by IBM in 2016). There, he was SVP of Ad Product and Engineering, managing all ad technology relationships as well as building out proprietary ad products. Prior to joining Weather, Kozek was co-founder and chief technology officer of Ghostery (previously known as Evidon), where he managed the engineering, product, data science, security and professional services teams for the company.

Pankaj Kumar, Senior Vice President, Measurement and Innovation

Pankaj Kumar will report to Kavita Vazirani, Executive Vice President, Insights & Measurement, and will help drive measurement transformation and enabling capabilities that demonstrate the efficacy of media across the sales division. Kumar joins from Comcast Cable, where he led the Media Sciences team responsible for developing an analytically driven media and message mix optimization strategy, and driving improvement of media effectiveness across both Residential and Business Services. His responsibilities included leading the strategy for marketing mix optimization to build brand consideration, driving subscriber growth and mitigate subscriber loss. Prior to joining Comcast, Pankaj held leadership positions at Optimor (WPP Company) and IMS Health, where he built analytics capabilities, developing advanced solutions, leading large scale analytic engagements, and driving client thought leadership across CPG, retail, pharmaceuticals, healthcare, financial services, insurance, telecom and technology companies.

Brian Norris, Senior Vice President, Audience Studio Sales

Brian Norris will report to Mike Rosen, Executive Vice President, Advanced Advertising and Platform Sales, NBCUniversal and lead the sales team responsible for NBCUniversal's Audience Studio suite of industry-leading, advanced advertising capabilities. Norris brings over 15 years of management and leadership experience driving television revenue in linear, addressable and digital media. Before joining NBCUniversal, Norris served as Vice President of DISH Media Sales where he led the day-to-day efforts for all advertising sales, viewer measurement and operations for the company. Earlier in his career he held sales roles at Viacom and Lifetime Entertainment Services.

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Editor's note: Insights and Measurement, as well as Sales Solutions, are a part of the Business Operations and Strategy group, overseen by Krishan Bhatia, Executive Vice President, Business Operations and Strategy, in NBCUniversal's Advertising Sales and Client Partnerships division.

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