NBCUniversal & Blumhouse Productions Announce New Branded Content Production Partnership

Blumhouse Productions, the company behind M. Night Shyamalan's The Visit, as well as The Purge, Ouija and Insidious franchises, and NBCUniversal today announced a new branded content production partnership. As part of this venture, Blumhouse and NBCUniversal will develop millennial-focused, video content together with select advertising clients that can be scaled across platforms. Blumhouse Productions specializes in original content which typically attracts an audience that is 65% under the age of 25 - audiences that advertisers covet.

"In today's cross-platform media landscape, it is more important than ever to partner with the right people and invest in and Create original video content that resonates with viewers," said Linda Yaccarino, Chairman, Advertising Sales and Client Partnerships, NBCUniversal. "Jason and his team at Blumhouse are THE EXPERTS at scaring up millennial audiences and our partnership is another addition to our collection of branded production capabilities."

Additionally, together with Red Seat Ventures-a company whose partners include Chris Balfe and Joel Cheatwood that directly connects content creators and audiences-Blumhouse Productions today launched Blumhouse.com, an online home for all things scary. The site will feature a mix of original and curated genre content. Blumhouse's films will form only a part of the site which also will take fans behind the scenes of a diverse range of real life scares, genre films, television shows and projects in other media, giving them special access to the cast and crew.

"What I love most about working with genre filmmakers is the incredible community of creatives and fans who embrace the odd, the strange and the different," said Jason Blum, Founder and CEO, Blumhouse Productions. "So it made perfect sense to try and Create an online home for that community with Blumhouse.com. We are excited to extend our partnership with NBCUniversal and work with RedSeat Ventures to provide more and more platforms for the best minds for all things scary."

The Blumhouse Productions partnership is an addition to NBCUniversal's Advertising Sales creative studio efforts led by its "Content Innovation Agency" which works closely with advertising partners to Create branded video content for a variety of initiatives across the entire portfolio. FLUENCY Productions, a division of NBCUniversal Hispanic Group, also features a multi-format, multiplatform studio that creates high quality content for multicultural audiences.

Blumhouse's film division specializes in micro-budget genre movies, including the highly-profitable The Purge, Insidious, Ouija and Paranormal Activity franchises, which have grossed more than $1.5 billion worldwide. The company's award-winning projects include Whiplash and The Normal Heart. Blumhouse has a ten year first-look production agreement with Universal Pictures and first-look deals with Universal Television and Universal Cable Productions.

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