NBCUniversal today announced the appointment of Trevor Fellows to the newly created role of Executive Vice President, Digital Sales and Strategy. Reporting directly to Linda Yaccarino, Chairman, Advertising Sales and Client Partnerships for NBCUniversal, Fellows will oversee monetization and the creation of new and existing business models for the company's digital partnerships for the entire portfolio. He will also be responsible for driving revenue across the company's owned digital and social media properties. Additionally, Fellows will focus on emerging digital opportunities, working closely with the team led by Maggie Suniewick, President, Digital Enterprises.
"As linear and digital media markets converge and viewer consumption patterns continue to change, Trevor will help create the next generation of scaled media opportunities for our marketing partners," said Yaccarino. "Trevor has an extensive background in building teams and developing new business models to stay ahead of the industry's rapidly changing ecosystem. He will continue driving NBCUniversal's digital transformation and help us remain the marketplace leader in developing experiences for our advertising partners to be everywhere consumers go."
As part of this new role, Fellows will liaise closely with NBCUniversal's Digital Enterprises group, led by Suniewick, as well as the company's investment and strategic partners including Buzzfeed, Vox Media, Snapchat,
Youtube and Apple. Based in New York, Fellows also will champion innovative digital advertising sales products and business strategies across emerging platforms and target client groups.
Since 2013, Fellows served as Executive Vice President and Chief Revenue Officer of the Dow Jones Company where he drove tens of millions of dollars in digital, sponsorship and conference revenue growth for the company over nine consecutive quarters. He transformed
THE WALL Street Journal's advertising division to support increased creativity and collaboration.
As Head of Global Advertising Sales for Bloomberg, LP, from 2000-2013, Fellows oversaw the global sales teams based in Europe and Asia. His teams partnered with the Bloomberg editorial team to devise new products and programs to accelerate diversification of its advertising base into new categories. There, he doubled broadcast revenues and tripled digital revenues by introducing best-practices for sales collaboration.
Prior to his role at Bloomberg, LP, Fellows served a variety of senior publishing roles based in London for 15 years. Additionally, he served four years in the British Army's Parachute Regiment, including as an Assault Engineer during the 1982 Falklands Campaign.
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