NBCUniversal today announced the creation of a new, unified research group focused on aligning all of NBCUniversal's sales research, insights and data capabilities across every platform and partnership the company offers. The group will be led by Kavita Vazirani in the newly-created role of Executive Vice President, Strategic Insights and Analytics, NBCUniversal. "NBCUniversal continues to push the envelope in advanced advertising, content development and distribution strategies to best serve our viewers and our advertising partners' ultimate sales objectives," said Krishan Bhatia, Executive Vice President, Business Operations and Strategy, NBCUniversal. "Now more than ever, we need someone who can unify the innovative consumer and marketing insights and analytics taking place at our company. Kavita's experience will be a critical driver of NBCUniversal's continued efforts to develop stronger research and insights and create deeper partnerships with leading marketers."
Vazirani will oversee a team of research leaders dedicated to supporting NBCUniversal's Client Partnerships initiatives, audience analytics across its entire linear and digital TV portfolio, measuring its clients' data-enabled Audience Studio campaigns as well as advertising initiatives across the company's strategic partnerships and capabilities. Additionally, the team will oversee custom research projects with marketing and agency partners to quantify media impact beyond traditional viewing patterns. As part of this role, Vazirani will engage new partners in the research field to further NBCUniversal's commitment to cross-platform measurement solutions.
Prior to joining NBCUniversal, since 1997, Vazirani held a variety of senior roles at Comcast Cable Corporation in Media Research and Science. Most recently she served as Senior Vice President of Media Strategy and Media Sciences where directed the development and buying of media in excess of $1.5 billion with a focus on measuring ROI through econometric modeling and direct response measurement techniques. Vazirani has been recognized as an Advertising Working Mother of the Year and by Comcast's Women in Leadership Wharton program. She is a graduate of the Betsy Magness Leadership Institute and serves on the IAB Video Leadership Board.
About NBCUniversal NBCUniversal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a suite of leading Internet-based businesses. NBCUniversal is a subsidiary of Comcast Corporation. To learn more visit:www.nbcuniversal.com.
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