NBCUniversal Announces First TV Format Sale to China

NBCUniversal International today announced that Still Standing, its new primetime trivia competition format, has been sold to Chinese broadcaster, Jiangsu Broadcasting Corporation. This is NBCUniversal's first format sale to China and the series will be aired in Mandarin, known locally as ????. Still Standing China will debut in March and will run in a weekly primetime slot for 26 episodes.

In China, Still Standing will be based on the hit Israeli format from Armoza Formats and July-August Productions where one contestant must compete and beat 10 challengers in a high-stakes trivia battle for top prizes. Still Standing is currently in production in seven countries, including US, Spain and Turkey – with many versions in its second season. NBCUniversal recently announced that Brazilian Broadcaster, Bandeirantes also picked up the format – Still Standing's first version in Latin America.

Linfield Ng, Director Format Sales Liaison, recently joined NBCUniversal to lead the company's format strategy in APAC. Since Ng's arrival, NBCUniversal International has sold Top Chef to TKL in Vietnam in addition to Still Standing China – the first Asian versions for both formats.

NBCUniversal Formats is the international sales division for all formats created within the production and broadcast divisions of NBCUniversal. The companies top formats include: Top Chef, Still Standing, Real Housewives, Three Wishes and Baggage.

Ng commented: "Still Standing's mix of classic trivia game, physical comedy and competition make it a great fit for Chinese audiences. We are excited to partner with Jiangsu Satellite, the number one satellite provider across China with more than 130 million viewers."

Avi Armoza, CEO said: "We are excited that our cooperation with NBCUniversal has enabled Still Standing to travel to an emerging market like China, where we are confident that it will join the format's international legacy of success."

Mr. Wang Pei Jie, Vice Chief President at Jiangsu added: "Still Standing is a perfect fit for our entertainment line-up because it brings together the elements of trivia and physical competition in a brand new way. We are delighted to be the first in Asia to debut this fun and exciting format on our channel."

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