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NBCSN'S Extended Primetime RIO OLYMPICS Coverage Registers Best 11-Day Stretch in the Network's History

By: Aug. 17, 2016
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NBC Olympics' exclusive and unprecedented multi-platform coverage of the 2016 Rio Olympics continues to dominate the competition.

NBCSN, the home of Team USA, has averaged 1.41 million viewers for its extended primetime coverage (7 p.m.-midnight ET) for the 11 days of Rio Olympic competition Saturday, Aug. 6 - Tuesday, Aug. 16 - accounting for the best 11-day primetime stretch in the network's history, according to national data provided by The Nielsen Company.

In addition, NBCSN's average viewership for its extended primetime coverage is No. 1 among all sports cable networks over that 11-day span.

Tuesday's primetime Rio Olympics coverage posted a Total Audience Delivery average of 25.6 million viewers with a 15.2 household rating.

Last night's NBC-only Rio Olympics coverage (8-11:04 p.m. ET/PT), featuring Simone Biles and Aly Raisman winning gold and silver, respectively, in the floor exercise on the final day of gymnastics competition, averaged 24.1 million viewers and posted a 14.3/25 household rating. Also in primetime on Monday, NBCSN's live Olympics competition coverage averaged 1.21 million viewers.

Additional NBC Olympics metrics:

  • Among Adults 18-49, NBC's 12-night 7.8 primetime rating in the demographic is nearly five times greater (388% above) than the other broadcast networks combined (1.6 on ABC, CBS and FOX) - the largest advantage in the first 12 days of any Olympics (on record).
  • After 12 days, the NBC-only average primetime viewership (27.2 million viewers) and household rating (15.2) have respective 198% and 263% advantages over ABC, CBS and FOX combined - the second-largest Games advantage on record (behind only the London Olympics).
  • Telemundo's Olympics coverage, highlighted by the Women's Soccer Semifinal match between Brazil and Sweden from 11:53am-2:49pm, averaged 394,000 viewers.


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