NBC'S TODAY Wins Total Viewers/Demo on Thursday

NBC's TODAY was the number-one morning show outright last Thursday, topping GMA in total viewers, the key demo A25-54 and A18-49. This marks the second straight week TODAY posted an across-the-board daily win. TODAY has now won 22 out of the last 23 weeks in the key demo, and has been within just 200k total viewers of GMA for a month straight. TODAY continues as the number-one morning show in both A25-54 and A18-49 for the season.

For the week of February 1, TODAY topped GMA by a giant 197k in A25-54 and by 233k in A18-49. TODAY has won every day of the 2016 calendar year in the demo.

Versus the same week last year, TODAY radically cut its total viewer gap with GMA by 71% (a whopping 344k) versus the same period last season. GMA is the only morning show down double digits, suffering a 17% loss in the key demo and a 10% loss in total viewers this season, year over year. GMA is also down 16% in the key demo and 11% in total viewers versus the same week last year

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