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NBC'S THE VOICE & BLINDSPOT Sweep 6 of 6 Half Hours in Key Demo

By: Apr. 26, 2016
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NBC wins Monday night among the Big 4 networks in adults 18-49 and is currently #1 in every other key demo, pending updates, taking six of six half-hours among those nets in adults 18-49. Note the NBC station in Portland carried NBA basketball

"The Voice" (2.1/7 in 18-49, 9.6 million viewers overall from 8-10:01 p.m. ET) Is the #1 program of the night on the Big 4 networks in adults 18-49 and nearly all other key demographics (excludes women 18-34, includes a tie in men 25-54).

Retains 95% week to week in both 18-49 (21 vs. 2.2) and total viewers (9.561 million vs. 10.074 million), pending updates.

Will add substantial viewership via time-shifting and VOD - so far this season, Monday's "Voice" has grown by +25% going from L+SD to L+7 in 18-49 rating (from a 3.06 to a 3.82) and 2.2 million viewers overall (12.0 million to 14.2 million).

Upscale: Monday's "Voice" has delivered a solidly upscale audience, indexing at a 117 among adults 18-49 living in homes with $100K+ incomes ("most current," including L+3).

"Blindspot" (1.4/5 in 18-49, 5.7 million viewers overall from 10:01-11 p.m. ET): Is currently up +8% week to week in 18-49 (1.4 vs. 1.3) and up +5% in total viewers (5.740 million vs. 5.456 million), pending updates.

Is currently equaling a four-week high in 18-49 (matching its best since a 1.6 on March 28) and is setting a four-week high in total viewers (best since 6.0 million on March 28), pending updates.

Ranks #1 in the slot among ABC, CBS and NBC in every key demographic (including a tie in men 25-54).

Will grow dramatically via time-shifting and VOD viewership:

o L+3: Last week's "Blindspot" grew by +69% going from L+SD to L+3 ratings in 18-49 (1.31 to 2.21) and by more than 2.9 million viewers overall (5.5 million to 8.4 million).

"Blindspot" delivered Monday's biggest L+3 lifts in 18-49 and total viewers.

L+7: "Blindspot" has increased by +80% this season in 18-49 rating (from a 2.06 to a 3.70) and 5.1 million viewers overall (7.5 million to 12.6 million) going from L+SD to L+7.

Upscale: "Blindspot" is generating a strong upscale audience, indexing at a 125 among adults 18-49 living in home with $100K+ incomes ("most current," including L+3). Last week's "Blindspot" was the night's #2 most upscale telecast on the Big 4, behind only "The Voice," indexing at a 118


In Late-Night Metered Markets Monday Night: In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.7/7; "Late Show with Stephen Colbert," 1.9/5; and ABC's "Jimmy Kimmel Live," 2.0/5.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.9/5; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.5/3.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.2/4 in metered-market households) beat CBS's "Late Late Show" (0.9/3). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.2/2).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

For the Week: NBC has tied for #2 in primetime results for the week of April 18-24 in the key demographic of adults 18-49 and has finished #2 outright or tied for #2 among those nets for the week in all other key measures, according to "live plus same day" figures from Nielsen Media Research.

Placing in the top 20 for the week among primetime Big 4 telecasts were Monday and Tuesday telecasts of "The Voice" (#3 and tied for #7 respectively), Tuesday's "Chicago Fire" (tied for #9), Tuesday's "Chicago Med" (tied for #13), Monday's "Blindspot" (tied for #18) and Thursday's "Blacklist" (tied for #18).

For the week, NBC tied for #2 among ABC, CBS, NBC and FOX in adults, men and women 18-49 and adults, men and women 18-34, and ranked #2 outright among those nets in total viewers and adults, men and women 25-54.

Season to date, NBC is running within 0.1 of a rating point of #1 behind Super Bowl-boosted CBS in adults 18-49.

NBC's total-viewer average of 8.295 million is the network's highest at this point in a season without a SUPER BOWL or Olympic boost since 2007-08 (also 8.295 million).



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