NBCUniversal, Verizon and Macy's today announced a first-of-its-kind content experience, featuring a 360 livestream of the MACY'S THANKGIVING DAY PARADE on Verizon's Youtube page. Until now, the only way to experience the parade was through NBC's telecast or to be settled in with the masses along the route. This year, Verizon will provide a whole new way to experience the parade with the 360 Livestream, featuring a special curated program hosted by Marlon Wayans and Olivia Culpo.
With five strategically placed 360 cameras along the parade route, audiences will be able to view the livestream from different angles, coupled with graphic pop-ups featuring fun facts about the parade. The livestream will be synced with the start of the parade on November 24 at 9am EST on NBC. The content will live on Verizon's
Youtube page at
www.youtube.com/verizon.
"With Verizon, we're leaning-in to technology to bring the 'Macy's Thanksgiving Day Parade' to audiences at home in a way that has never been done before," said Linda Yaccarino, Chairman, Advertising Sales and Client Partnerships, NBCUniversal. "This partnership shows NBCUniversal's continued commitment to develop unique solutions for clients and enhance how our viewers watch content regardless of platform."
"We are always looking for new and creative ways to transform the way content is delivered to consumers," said John Nitti, Chief Media Officer, Verizon. "With this partnership, we are providing a front row seat to the parade regardless of where you are. By leveraging the latest technology, the 360 Livestream offers an immersive experience coupled with curated programming, and brings a first-of-its-kind experience to consumers on Verizon's
Youtube page."
The 360 Livestream will be promoted through live mentions in NBCUniversal programming, custom social posts, featuring Verizon and Macy's, and advertising running across the networks of NBCUniversal's portfolio.
"We are extremely excited to partner with NBCUniversal and Verizon to bring millions of fans a new way to experience our total Parade. Via 360 cameras positioned at strategic points along the route, spectators nationwide can experience what 3.5 million people enjoy live in Manhattan," said Amy Kule, executive producer of Macy's Thanksgiving Day Parade. "From the national telecast on
NBC to the 360 experience on Verizon's
Youtube channel, the 90th Macy's Thanksgiving Day Parade will be more accessible than ever before."
Marlon Wayans is the star, creator and executive producer of the new
NBC sitcom "Marlon" premiering in early 2017. He also stars in, co-wrote and produced the upcoming
Netflix film "Naked" which will premiere globally on the streaming site in the summer of 2017. Wayans is very active on social media with nearly 10 million followers across all platforms.
Actress, philanthropist and style expert, Olivia Culpo has created a substantial platform in the modeling, beauty and fashion space. Culpo uses her loyal social media following to promote a healthy and positive lifestyle and is often tapped by various outlets to discuss the latest trends. As a Global Ambassador of Pencils of Promise, Culpo has traveled to Guatemala, where she visited a community and broke ground on a new Pencils of Promise school, devoted to improving children's education.
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