NBC to Offer Sampling of All New Fall Series Prior to Network Broadcast

NBC again will offer full-episode, pre-sampling versions of its new fall series prior to the network time-period premieres as each new primetime program will receive a digital sampling window for marketing and promotional purposes over multiple platforms leading into the regular series premiere.

As NBC takes advantage of the Summer Olympics springboard to provide a full-episode and commercial-free network preview of the new comedies “Go On” (August 8) and “Animal Practice” (August 12), the online preview for those shows will be available over a wide spectrum for viewing immediately following their initial broadcasts beginning August 9 and 13, respectively. All other new new fall series will receive a two-week digital sampling period leading up to the broadcast series premiere.

In addition, NBC will further maximize its Olympics platform by unveiling a special six-minute tease of the new fall drama “Revolution” on Saturday, August 4 at approximately 10:54 p.m. (ET) following the swimming competition that is expected to feature U.S. gold medalist swimmer Michael Phelps.

Platforms where these shows will be available include: on demand and online through cable, satellite and telco providers; NBC.com; NBC Owned and affiliate station websites (should they choose to opt in); Hulu (including Hulu’s online distribution partners); iTunes, Amazon and Xbox. Select shows will be available on the Hulu Plus subscription service as well.

The announcements were made today by Robert Hayes, Executive Vice President, NBC Entertainment Digital.

"We are excited to have this unique opportunity to share our new fall shows," said Hayes. "We're taking the proven success of sampling to the next level, expanding its reach with a comprehensive strategy that makes our entire freshman line-up widely available across multiple digital platforms.”

NBC’s other new series and broadcast preview/premieres for Fall 2012 are “Stars Earn Stripes” (August 13), “The New Normal” (September 11), “Guys with Kids” (September 12), “Revolution,” (September 17) and “Chicago Fire” (October 10). After its post-Olympics preview, “Go On” premieres in is regular day and time on September 11 while “Animal Practice” makes its time period debut on September 26.

Fans are able to engage via MyNBC and their existing Facebook and Twitter profiles. Please follow us on http://www.facebook.com/nbc and at http://twitter.com/nbc.

NBC.com continues to offer full episodes and interactive experiences for all of its popular series at www.nbc.com.

Platforms for sampling include on demand and online through cable, satellite and telco providers; NBC.com; NBC Owned and affiliate station websites (should they opt in); Hulu (including Hulu’s online distribution partners); iTunes, Amazon and Xbox. Select shows will be available on the Hulu Plus subscription service as well.

Series On-Air Preview Sampling Begins       Broadcast Premiere

THE NEW NORMAL August 29                     September 11

GO ON August 8 August 9                          September 11

GUYS WITH KIDS September 13                 September 26

REVOLUTION September 4                         September 17

ANIMAL PRACTICE August 12 August 13        September 26

CHICAGO FIRE September 27                      October 10

 

 

 

To post a comment, you must register and login.