NBC will present the 13th annual edition of its popular holiday special "The NATIONAL DOG SHOW Presented by Purina®" on Thanksgiving (noon-2 p.m. in all time zones) following the telecast of NBC's Macy's Thanksgiving Day Parade®.
Included this year are two new AKC-sanctioned breeds, the Wirehaired Vizsla (Sporting) and the Coton De Tulear (Non Sporting), bringing the total recognized breeds to 192 (http://nds.nationaldogshow.com/event-info-newbreed14.php). Broadcast and online content will also include the newest member of the 2014 NATIONAL DOG SHOW Therapy Ambassador Team - Butler, a male Shepherd mix. Butler currently works as the official therapy dog of The Weather Channel and travels with the newsgathering teams to sites of severe weather destruction.
An established family holiday tradition, the show reached 22 million total viewers last year and is part of a five-hour block of family programming. The NATIONAL DOG SHOW telecast has attracted a larger average audience during each of the last four years versus the prior year, a rare feat in this era of ever-increasing audience fragmentation.
The telecast will showcase some 1,500 purebred canines competing for the title of Best in Show, with $20,000 in prize money and enormous prestige at stake. Unlike traditional dog show coverage, the NATIONAL DOG SHOW offers the country's 65 million pet-owning households an afternoon of family-oriented activities, facilitated by the open format of the Kennel Club of Philadelphia event. As one of the only remaining "benched" dog shows, all of the competing breeds are on display all day for the visiting public.
NBC will present a primetime encore of this year's "National Dog Show Presented by Purina®" on Saturday, Nov. 29 (8-10 p.m. ET/PT).
For more information on the "National Dog Show Presented by Purina®," visit NBC's site: http://www.nbc.com/national-dog-show
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