Through three weeks of the new season, NBC is up 3% vs. one year ago in 18-49 (3.1 vs. 3.0) to its highest three-week average in six years (since 2007).
NBC is leading the season by 0.6 of a point (3.1 vs. CBS's 2.5), the biggest margin in 10 years for any net three weeks into the season (since
NBC led by 0.7 of a point in 2003). On a percentage basis, NBC's 24% margin is the biggest lead for any net at three weeks in 12 years (since
NBC led by +31% in 2001).
NBC is also leading the season among ABC, CBS,
NBC and
FOX in all other key demographics.
In total viewers,
NBC finished week 3 in second place, and is also #2 for the season, its highest total-viewer ranking three weeks into the season in 10 years (since 2003).
NBC's season average of 9.5 million viewers is its biggest overall audience three weeks into the season in seven years (since 2006).
Versus one year ago,
NBC is up 13% season to date in total viewers (9.5 million vs. 8.4 million).
For the week,
NBC delivered four of the top 10
Primetime telecasts on ABC, CBS,
NBC and
FOX in adults 18-49: "Sunday Night Football" (#1), Monday's "The Voice" (#3), Monday's "The Blacklist" (tied for #5) and Tuesday's "Voice" recap (tied for #7). Rankings exclude sports pre- and post-game shows.
"Sunday Night Football" was also #1 among
Primetime telecasts on the Big 4 in adults, men and women 18-34; men 18-49; adults and men 25-54; and teens 12-17, while Monday's "The Voice" was #1 in kids 2-11 and "SNF" and "Voice" tied for #1 among women 18-49.
NBC also won the week among ABC, CBS,
NBC and
FOX in adults 18-34 (tied with Fox), adults 25-54, all key adult-male demos, women 18-34 and women 18-49.
WEEKLY RESULTS
Adults 18-49, L+SD
Net... Week 3, 2012... Week 3, 2013...Diff
NBC...2.9...2.7...Down 7%
CBS...2.1...1.9... Down 10%
ABC...2.0...1.8... Down 10%
Fox...2.1...2.4...Up 14%
Total Viewers, L+SD
Net... Week 3, 2012... Week 3, 2013...Diff
NBC...8.137 million ...8.439 million...Up 4%
CBS...9.672 million...9.225 million...Down 5%
ABC...7.952 million ...6.985 million...Down 12%
Fox...6.104 million ...7.491 million...Up 23%
SEASON AVERAGES
Adults 18-49, "Most Current"
Net... STD 2012... STD 2013...Diff
NBC...3.0...3.1...Up 3%
CBS...2.6...2.5...Down 4%
ABC...2.3...2.3...Even
Fox...2.5...2.3...Down 8%
Total Viewers, "Most Current"
Net... STD 2012... STD 2013...Diff
NBC...8.394 million ...9.525 million...Up 13%
CBS...11.025 million...11.019 million...Down 0.1%
ABC...8.580 million ...8.099 million...Down 6%
Fox...6.533 million ...6.603 million...Up 1%
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