NBC Wins the Week of December 17-23 in 18-49 and Total Viewers
By: Kaitlin Milligan Dec. 27, 2018
Chiefs-Seahawks "Sunday Night Football," Three Concluding Editions of "The Voice" and a Holiday "America's Got Talent" Rank Among the Top 8 Primetime Big 4 Telecasts of the Week
NBC Wins Dec. 17-23 Among ABC, CBS, NBC & FOX in Every Key Ratings Measure
Season to Date, NBC Leads in Adults 18-49, Adults 25-54, Adults 18-34 & Every Key Adult-Female Demo and Is Running the Closest It's Been to #1 in Total Viewers at This Point in the Season in 19 Years
Monday's "Voice" & "America's Got Talent" Are the #1-2 Shows of the Night on the Big 4 in 18-49 & Total Viewers
L+3: The "AGT" Special Scores Monday's Biggest L+3 Lifts in 18-49 and Total Viewers
Tuesday's "Voice" Grows +13% Vs. the Show's Prior Finale in 18-49, Generates Its Biggest Tuesday Audience Since Premiere Week
L+3: The "Voice" Finale Generates Tuesday's Strongest L+3 Increases in 18-49 and Total Viewers
L+3: The "Timeless" Finale Is Thursday's Biggest L+3 Gainer in 18-49
Friday's "Midnight, Texas" Grows in Total Viewers for a Third Week in a Row to a New Season High
L+3: "Midnight, Texas" Grabs Friday's Top L+3 Lifts in 18-49 and Total Viewers
Chiefs-Seahawks "Sunday Night Football" Takes the Nightlong Win in Every Key Ratings Measure
UNIVERSAL CITY, Calif. - Dec. 27, 2018 - NBC has claimed the primetime ratings week of Dec. 17-23 in adults 18-49, total viewers and every other key ratings measure, according to "live plus same day" viewership figures from Nielsen Media Research.
NBC's "Sunday Night Football" coverage of the Kansas City Chiefs-Seattle Seahawks NFL game ranks as the #1 primetime telecast of the week in adults 18-49 and total viewers, and was joined among the top eight show in 18-49 by Monday's "The Voice" (#3), Tuesday's "Voice" finale (tied for #4), Tuesday's "Voice" recap (tied for #6) and Monday's "America's Got Talent" holiday special (#8). Rankings exclude sports pre- and post-game shows.
In total viewers, Chiefs-Seahawks football (#1) and "The Voice" (#3, #4 and #6) accounted for four of the week's six most-watched primetime programs on the broadcast networks.
Season to date, NBC ranks #1 among ABC, CBS, NBC and FOX in adults 18-49, adults 25-54, adults 18-34, all key adult-female demographics and men 25-54 (tie). In total viewers, NBC is running within just 138,000 persons of #1 CBS (8.797 million vs. 8.935 million), NBC's closest position to #1 in total viewers at this point in the season in 19 years, since NBC led at this time in 1999.
Weekly ratings are "live plus same day" figures from Nielsen Media Research unless otherwise noted. Season-to-date ratings are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."
Week 13 Averages
Adult 18-49 Rating, "live plus same day," Dec. 17-23
NBC...1.4
CBS...1.0
ABC...0.6
Fox...0.4
CW...0.2
Total Viewers
NBC...6.7 million
CBS...6.4 million
ABC...3.0 million
Fox...1,7 million
CW...0.8 million
Season-to-Date Averages
Adult 18-49 Rating, "Most Current"
NBC...2.1
Fox...1.9
CBS...1.4
ABC...1.2
CW...0.5
Total Viewers
CBS...8.9 million
NBC...8.8 million
Fox...6.7 million
ABC...5.6 million
CW...1.5 million
NBC highlights for the week of Dec. 17-23:
Monday
NBC fiished #1 Monday night among the Big 4 networks in adults 18-49, adults 25-54, adults 18-34, total viewers and all other key measures.
"The Voice" (1.5 rating in 18-49, 9.5 million viewers overall from 8-10 p.m. ET) ranked as the #1 show of the night on ABC, CBS, NBC and FOX in every key ratings measure, while equaling the show's top-18-49 rating since Nov. 26 (1.6) and delivering its most-watched Monday episode since Oct. 15 (10.0 million). "Voice" was up +7% week to week in 18-49 (1.5 vs. 1.4) and more than +1.0 million persons or +12% in total viewers (9.5 million vs. 8.4 million), and maintained 100% of the comparable episode of the prior cycle in 18-49 (1.5 vs. 1.5 on May 21) while growing +9% in total viewers (9.5 million vs. 8.7 million).
"Live Plus Three Day" Ratings: "The Voice" increased by +17% in 18-49 (from a 1.46 rating to a 1.71) and +1.2 million viewers overall (9.5 million to 10.7 million) going from "live plus same day" Nielsens to L+3.
"Live Plus Seven Day" Ratings: Monday's "The Voice" has grown by +23% in 18-49 rating going from L+SD to L+7 (from a 1.77 to a 2.18) and +1.8 million viewers overall (9.3 million to 11.1 million). When projected seven-day non-linear viewing is included, the "Voice" 18-49 rating increases to a 2.50.
Upscale: Monday's "Voice" is delivering a solidly upscale audience, indexing at a 106 among adults 18-49 living in homes with $100K+ incomes.
"America's Got Talent: A Holiday of Champions" (1.1 rating in 18-49, 6.2 million viewers overall from 10-11 p.m. ET) ranked as the #2 show of the night on the Big 4 networks in adults 18-49 and total viewers behind only "The Voice." The "AGT" special dominated the timeslot among ABC, CBS and NBC in every key ratings measure while scoring NBC's top in-season result in the hour, excluding "Manifest" and sports, in 18-49 since March 5 (1.3) and in total-viewers since Dec. 18, 2017 (7.2 million). L+3: The special grew by +38% in 18-49 (from a 1.08 rating to a 1.49) and +2.1 million viewers overall (6.2 million to 8.3 million) going from L+SD to L+3, for the biggest L+3 lifts of the night on the Big 4 in 18-49 rating and percentage, as well as total viewers.
Tuesday
NBC won Tuesday night in all key ratings categories.
An encore recap telecast of "The Voice" (1.2 rating in 18-49, 7.2 million viewers overall from 8-9 p.m. ET) ranked as the #2 show of the night in 18-49 and total viewers, behind only the "Voice" finale.
The finale of "The Voice 15" (1.7 rating in 18-49, 9.9 million viewers overall from 9-11 p.m. ET) grew +13% versus the prior cycle's finale in 18-49 (1.7 vs. 1.5 on May 22) and +1.1 million persons or +13% in total viewers (9.9 million vs. 8.8 million). The "Voice" finale jumped +21% versus the prior Tuesday in 18-49 (1.7 vs. 1.4 from 8-9 p.m.) and +10% in total viewers (9.9 million vs. 9.0 million). In total viewers, the finale delivered NBC's biggest audience in the timeslot, excluding Olympics, in the past year (best since Dec. 19, 2017, 10.906 for the "Voice 13" finale). It was the show's highest Tuesday rating since Oct. 16 in 18-49 (1.8) and top Tuesday total-viewer result since Premiere Week (9.897 million on Sept. 25). "The Voice" was the #1 show of the night in every key measure. L+3: The "Voice" finale increased by +12% in 18-49 (1.74 to 1.95) and +1.2 million viewers overall (9.9 million to 11.1 million) going from L+SD to L+3 Nielsens, for the biggest L+3 lifts of the night on the Big 4 in 18-49 rating and percentage, plus total viewers. L+7: Tuesday's "Voice" has grown by +23% in 18-49 rating going from L+SD to L+7 (from a 1.68 to a 2.06) and +1.7 million viewers overall (9.0 million to 10.7 million). With the addition of projected seven-day non-linear ratings, the Tuesday "Voice" 18-49 figure increases to a 2.42. Upscale: Tuesday's "Voice" is delivering a solidly upscale audience, indexing at a 108 among adults 18-49 living in homes with $100K+ incomes.
Wednesday
NBC's holiday encores finished #2 for the night in total viewers behind only CBS' "Survivor" finale and reunion.
An encore of "Pentatonix: A Not So Silent Night" averaged a 0.5 rating in 18-49 and 3.2 million viewers overall from 8-9 p.m. ET.
A rebroadcast of "Darci Lynne: My Hometown Christmas" (0.4 rating in 18-49, 2.7 million viewers overall from 9-10 p.m. ET) ranked #2 in the timeslot among the Big 4 networks in total viewers, behind only CBS' "Survivor" finale.
An encore telecast of a holiday edition of "Ellen's Game of Games" (0.6 rating in 18-49, 2.4 million viewers overall from 10-11 p.m. ET) ranked #2 in the hour among ABC, CBS and NBC in adults 18-49, adults 25-54, total viewers and all other key measures (including a tie in men 18-34), behind only CBS' "Survivor" finale and reunion.
Thursday
The series finale of "Timeless" (0.6 rating in 18-49, 3.2 million viewers overall from 8-10 p.m. ET) delivered the show's most-watched episode since its Season 1 finale on Feb. 20, 2017 (3.4 million) and equaled its highest rating since March 18, when Season 2's second telecast scored a 0.7. Versus the show's prior telecast, the Season 2 finale, "Timeless" maintained 100% in 18-49 (0.6 vs. 0.6 on Sunday, May 13 from 9:14-11:14 p.m.) and jumped +33% in total viewers (3.2 million vs. 2.4 million). L+3: "Timeless" increased by +54% in 18-49 (0.59 to 0.91) and more than +1.2 million viewers overall (3.2 million to 4.5 million) going from L+SD to L+3 Nielsens, for the biggest L+3 lifts of the night on the Big 4 networks in 18-49 rating and perecentage.
An encore telecast of "Deal or No Deal: Happy Howie Days" (0.5 rating in 18-49, 2.4 million viewers overall from 10-11 p.m. ET) grew from its first half-hour to its second by +0.2 of a point or +50% in adults 18-49 (0.4 to 0.6), +33% in adults 25-54 (0.6 to 0.8) and +22% in total viewers (2.2 million to 2.7 million). For its second half-hour from 10:30-11 p.m., the "Deal" rebroadcast tied for #1 in adults 18-49.
Friday
Midnight, Texas" (0.4 rating in 18-49, 2.6 million viewers overall from 8-9 p.m. ET) generated the show's second consecutive season high in total viewers, growing for a third week in a row (2.588 million vs. 2.415 million on Dec. 14, 1.886 million on Dec. 7 and 1.824 million on Nov. 30). "Midnight, Texas" has maintained a steady 18-49 rating with each of its eight telecasts to date this season. L+3: "Midnight" grew by +41% in 18-49 (0.41 to 0.58) and +709,000 viewers overall (2.6 million to 3.3 million) going from L+SD to L+3 Nielsens, for the biggest L+3 lifts of the night in 18-49 rating and percentage, as well as total viewers. L+7: "Midnight, Texas" is increasing by +75% in 18-49 rating going from L+SD to L+7 (from a 0.40 to a 0.70) and more than +1.1 million viewers overall (1.9 million to 3.1 million). With the addition of projected seven-day linear and non-linear ratings, the "Midnight, Texas" figure grows to a 0.80 in 18-49, a +100% increase versus its L+SD 0.40.
An encore telecast of "America's Got Talent: A Holiday of Champions" (0.4 rating in 18-49, 2.8 million viewers overall from 10-11 p.m. ET) maintained 100% of its 18-49 lead-in and built by +6% in total viewers.
"Dateline NBC" (0.5 rating in 18-49, 0.7 in adults 25-54, 3.1 million viewers overall from 10-11 p.m. ET) tied for #1 in the timeslot among ABC, CBS and NBC in adults 18-49 and adults 25-54 and was #1 outright among those nets in women 25-54. L+3: "Dateline" increased by +12% in 18-49 (0.50 to 0.56) and +409,000 viewers overall (3.1 million to 3.5 million) going from L+SD to L+3 Nielsens. L+7: Friday's "Dateline" is growing by +44% this season in 18-49 rating (from a 0.59 to a 0.85) and +1.2 million viewers overall (3.4 million to 4.6 million) going from L+SD to L+7. Upscale: Friday's "Dateline" is delivering a solid upscale audience, indexing at a 115 among adults 18-49 in $100K+ homes. Among adults 18-49 with four or more years of college, Friday's "Dateline" is indexing at a 113.
Sunday
NBC Sports coverage of Kansas City Chiefs-Seattle Seahawks "Sunday Night Football" (5.4 rating in 18-49, 19.6 million viewers overall from 8:23-11:44 p.m. ET) swept the night in all key ratings measures - adults, men and women 18-34, 18-49 and 25-54, plus total viewers - and topped the comparable year-ago game (played on a Saturday) by +32% in 18-49 (5.4 vs. 4.1) and +28% in total viewers (19.567 million vs. 15.287 million).
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