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NBC Wins the Primetime Week of November 12-18 in Total Viewers

By: Nov. 20, 2018
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NBC Wins the Primetime Week of November 12-18 in Total Viewers  Image

"Sunday Night Football" Is the #1 Show of the Week in Both Total Viewers and 18-49; In 18-49, "This Is Us" Ranks as the #1 Drama, "The Voice" Is #1-2 Among Alternative Series

Season to Date, NBC Ranks #1 in Adults 18-49, Adults 25-54 and All Key Adult-Women; In Total Viewers, NBC Is Running the Closest It's Been To #1 CBS at This Point in 17 Years

Monday's "Voice" Is the #1 Show of the Night on the Big 4 in All Key Measures, "Manifiest" Is the #1 Drama in Every Key Demo

L+3: "Manifest" Jumps +104% in L+3, for the Night's Biggest 18-49 Lift

NBC Takes Tuesday by +45%, "This Is Us" Is #1 for the Night, "Voice" Beats "Conners" Head to Head for the 1st Time, "New Amsterdam" Wins at 10

L+3: "This Is Us" Is the Biggest L+3 Gainer of the Night in 18-49 Rating, While "New Amsterdam" Delivers the Biggest Total-Viewer Lift

"Chicago Med" & "Fire" Are Wednesday's #1-2 Most-Watched Scripted Shows, As NBC Grows +1.9 Million Viewers Versus Last Year's "CMA" Night

L+3: "Chicago P.D." Apprehends Wednesday's Largest L+3 Lifts in 18-49 and Total Viewers

Thursday's "Superstore" Bags Its Best Total-Viewer Result Since March

L+3: "SVU" Doubles Its 18-49 Rating in Just Three Days, to Capture Thursday's Biggest 18-49 Percentage Boost

On Friday, "Midnight, Texas" Hits a Season High in Total Viewers, "Dateline" Grows +15% Week to Week to a Four-Week High

Vikings-Bears "Sunday Night Football" Wins the Night in Every Key Ratings Measure

UNIVERSAL CITY, Calif. - Nov. 20, 2018 - NBC has won the primetime ratings week of Nov. 12-18 among the Big 4 networks in total viewers with an average of 7.0 million persons, according to "live plus same day" viewership figures from Nielsen Media Research.

NBC's week was paced by Vikings-Bears "Sunday Night Football," the #1 primetime telecast of the week in adults 18-49 and total viewers. In adults 18-49, NBC's schedule also incuded the week's #1 drama, "This Is Us," and top two alternative programs, the Monday and Tuesday editions of "The Voice."

Season to date, NBC ranks #1 among ABC, CBS, NBC and FOX in adults 18-49, adults 25-54 and all key adult-female demographics. In total viewers, NBC is running within just 231,000 viewers of #1 CBS (9.152 million vs. 8.921 million), NBC's closest position to CBS at this point in the season in 17 years, since holding the lead at this point in 2001.

Weekly ratings are "live plus same day" figures from Nielsen Media Research unless otherwise noted. Season-to-date ratings are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."

Week 8 Averages

Adult 18-49 Rating, "live plus same day," Nov. 12-18

Fox...1.7

NBC...1.6

ABC...1.0

CBS...0.9

CW...0.3

Total Viewers

NBC...7.0 million

CBS...6.8 million

Fox...6.0 million

ABC...5.2 million

CW...1.0 million

Season-to-Date Averages

Adult 18-49 Rating, "Most Current"

NBC...2.2

Fox...2.1

CBS...1.5

ABC...1.3

CW...0.4

Total Viewers

CBS...9.2 million

NBC...8.9 million

Fox...7.4 million

ABC...5.9 million

CW...1.3 million

NBC highlights for the week of Nov. 12-18:

Monday

NBC ranked #1 for the night among the Big 4 networks in adults 18-49, total viewers and every other key category, sweeping six of six half-hours among those networks in 18-49.

"The Voice" (1.7 rating in 18-49, 9.0 million viewers overall from 8-10 p.m. ET) ranked as the #1 show of the night on the Big 4 networks in adults 18-49, total viewers and every other key measure, while also winning the two-hour time period among the Big 4 networks in all key categories with a margin of +89% versus "Dancing With the Stars" head to head in adults 18-49 (1.7 vs. 0.9 from 8-10 p.m.).

"Live Plus Three Day" Ratings: "The Voice" increased by +16% in 18-49 (from a 1.67 rating to a 1.93) and +1.2 million viewers overall (9.0 million to 10.2 million) going from "live plus same day" Nielsens to L+3.

"Live Plus Seven Day" Ratings: Monday's "The Voice" has grown by +23% in 18-49 rating going from L+SD to L+7 (from a 1.94 to a 2.39) and +1.9 million viewers overall (9.7 million to 11.6 million). When projected seven-day non-linear viewing is included, the "Voice" 18-49 rating increases to a 2.77.

Upscale: Monday's "Voice" is delivering a solidly upscale audience, indexing at a 106 among adults 18-49 living in homes with $100K+ incomes.

"Manifest" (1.1 rating in 18-49, 6.1 million viewers overall from 10-11 p.m. ET) ranked as the #1 drama of the night on the Big 4 networks in 18-49 and every other key demographic, while winning the 10 p.m. timeslot among the ABC, CBS and NBC in adults 18-49, adults 25-54 and all other key demos. L+3: "Manifest" grew by +104% in 18-49 (from a 1.14 rating to a 2.33) and +4.4 million viewers overall (6.1 million to 11.5 million) going from L+SD to L+3, for the biggest lifts of the night on the Big 4 in 18-49 rating and percentage. L+7: "Manifest" has increased by +108% in 18-49 rating going from L+SD to L+7 (from a 1.68 to a 3.50) and +7.2 million viewers overall (8.2 million to 15.4 million). The gain of +1.82 rating points in 18-49 is tied for the #1 biggest L+7 lift on television this season (with "This Is Us") and the increase of +7.2 million viewers is television's biggest L+7 gain. When projected seven-day non-linear viewing is included, the "Manifest" 18-49 rating grows to a 4.62, a +175% increase on the show's 1.68 L+SD figure. Upscale: "Manifest" is generating a strong upscale audience, indexing at a 116 among adults 18-49 living in homes with $100K+ incomes.

Tuesday

NBC won the night among the Big 4 networks in adults 18-49 and most other key demographics, winning six of six primetime half-hours in adults 18-49 to generate a nightlong +45% margin of victory (1.6 vs. 1.1 for #2 CBS).

"The Voice" (1.6 rating in 18-49, 8.8 million viewers overall from 8-9 p.m. ET):finished as the #2 show of the night on the Big 4 networks in adults 18-49 behind only "This Is Us," winning its hourlong timeslot in adults 18-49 and for the first time also beating "The Conners" head to head from 8-8:30 (1.6 vs. 1.5 for that half-hour). "Voice" was up by +7% versus the first live Tuesday telecast of the prior cycle in 18-49 (1.6 vs. 1.5 on April 17) and +6% in total viewers (8.8 million vs. 8.4 million). L+3: "Voice" increased by +13% in 18-49 (1.58 to 1.79) and +970,000 viewers overall (8.8 million to 9.8 million) going from L+SD to L+3 Nielsens. L+7: Tuesday's "Voice" has grown by +25% in 18-49 rating going from L+SD to L+7 (from a 1.81 to a 2.27) and +1.9 million viewers overall (9.1 million to 11.0 million). With the addition of projected seven-day non-linear ratings, the Tuesday "Voice" 18-49 figure increases to a 2.70. Upscale: Tuesday's "Voice" is delivering a solidly upscale audience, indexing at a 110 among adults 18-49 living in homes with $100K+ incomes.

"This Is Us" (2.0 rating in 18-49, 8.5 million viewers overall from 9-10:01 p.m. ET) won the timeslot in nine of nine key demographics, including an +82% margin of victory in adults 18-49 (2.0 vs. 1.1 for CBS' #2 "FBI"). "Us" was the #1 show of the night on the Big 4 networks in adults 18-49, adults 18-34, adults 25-54 and all key adult-female demos. L+3: "This Is Us" grew by +64% in 18-49 (1.98 to 3.25) and +3.8 million viewers overall (8.5 million to 12.3 million) going from L+SD to L+3 Nielsens, for the largest L+3 lift of the night in adult 18-49 rating. L+7: "This Is Us" is increasing by +77% in 18-49 rating (from a 2.36 to a 4.18) and more than +5.5 million viewers overall (9.1 million to 14.7 million) going from L+SD to L+7. The gain of +1.82 rating points in 18-49 is tied as the #1 strongest L+7 lift on television this season (with "Manifest") and the increase of +5.5 million viewers is television's #3 biggest L+7 gain. When projected seven-day non-linear viewing is included, the "Us" 18-49 rating grows to a 5.92, a +151% increase on its 2.36 L+SD result. Upscale: "This Is Us" is generating powerful high-income and high-education audiences, indexing at a 133 among adults 18-49 living in homes with $100K+ incomes, to rank #4 among entertainment shows on the Big 4, and a 141 among adults 18-49 with four or more years of college, to rank #3.

"New Amsterdam" (1.1 rating in 18-49, 6.0 million viewers overall from 10:01-11 p.m. ET) won the timeslot in adults 18-49 by a +22% margin (1.1 vs. 0.9 for CBS' #2 "NCIS: New Orleans"), while topping ABC's "The Rookie" by +57% (1.1 vs. 0.7). "New Amsterdam" also won the timeslot in adults 25-54, adults 18-34 and every key adult-female demographic. L+3: "New Amsterdam" increased by +88% in 18-49 (1.11 to 2.09) and +3.9 million viewers overall (6.0 million to 9.9 million) going from L+SD to L+3 Nielsens, for the biggest lifts of the night on the Bit 4 in 18-49 percentage and total viewers. L+7: "New Amsterdam" has grown by +91% in 18-49 rating (from a 1.43 to a 2.73) and +5.4 million viewers overall (7.0 million to 12.4 million) going from L+SD to L+7. The gain of +5.4 million viewers is the #4 biggest L+7 lift on television so far this season. When projected seven-day non-linear viewing is included, the "New Amsterdam" 18-49 rating increases to a 3.53, a +147% increase on the show's L+SD figure of a 1.43. Upscale: "New Amsterdam" is attracting a strong upscale audience, indexing at a 113 among adults 18-49 in $100K+ homes. Among adults 18-49 with four or more years of college, "New Amsterdam" is indexing at a 114.

Wednesday

NBC provided the night's strongest competition to ABC's "CMA Awards" in total viewers, as NBC jumped versus last year's "CMA" night by nearly +1.9 million viewers (6.9 million vs. 5.1 million on Nov. 8, 2017) and +33% in adult 18-49 rating (1.2 vs. 0.9).

"Chicago Med" (1.2 rating in 18-49, 7.5 million viewers overall from 8-9 p.m. ET) finished as the #1 most-watched scripted program of the night. Despite this week's competition from ABC's "CMA Awards," "Med" retained 100% week to week in 18-49 (1.2 vs. 1.2) to equal a five-week high (best since Oct. 10, 1.3). L+3: "Med" grew by +46% in 18-49 (1.22 to 1.78) and +2.6 million viewers overall (7.5 million to 10.1 million) going from L+SD to L+3. L+7: "Med" is increasing by +61% in 18-49 rating going from L+SD to L+7 (from a 1.24 to a 2.00) and +3.3 million viewers overall (8.0 million to 11.3 million). When projected seven-day non-linear viewing is included, the "Med" 18-49 rating grows to a 2.36, a +90% gain versus the show's 1.24 L+SD rating.

"Chicago Fire" (1.3 rating in 18-49, 7.3 million viewers overall from 9-10 p.m. ET) ranked as the #2 scripted show of the night on the Big 4 in total viewers, behind only "Chicago Med." In the 9 p.m. hour, "Fire" was the #1 scripted series in adults 18-49 and total viewers, topping "SEAL Team" and "Star." Despite this week's competition from ABC's "CMA Awards," "Fire" maintained 100% week to week in 18-49 (1.3 vs. 1.3). L+3: "Fire" was up +53% in 18-49 (1.28 to 1.96) and +3.0 million viewers overall (7.3 million to 10.3 million) going from L+SD to L+3 Nielsens. L+7: "Fire" is growing by +66% in 18-49 rating (from a 1.29 to a 2.14) and +3.5 million viewers overall (8.0 million to 11.5 million) going from L+SD to L+7. With the addition of projected seven-day non-linear ratings, the "Fire" figure increases to a 2.51 in 18-49, a +95% gain over the series' 1.29 rating in L+SD.

"Chicago P.D." (1.0 rating in 18-49, 6.0 million viewers overall from 10-11 p.m. ET) topped the timeslot's rival drama, "Criminal Minds," by a +43% margin in adults 18-49 (1.0 vs. 0.7) and in total viewers by +1.5 million persons or +33% (6.0 million vs. 4.5 million). L+3: "P.D." grew by +75% in 18-49 (1.02 to 1.78) and +3.2 million viewers overall (6.0 million to 9.2 million) going from L+SD to L+3 Nielsens, for the biggest L+3 lifts of the night in 18-49 rating and total viewers. L+7: "Chicago P.D." is increasing by +86% in 18-49 rating this season going from L+SD to L+7 (from a 1.16 to a 2.16) and +4.0 million viewers overall (7.1 million to 11.1 million). With the addition of projected seven-day non-linear ratings, the "P.D." figure grows to a 2.52, a +117% gain versus the show's 1.16 in L+SD.

Thursday

"Superstore" (0.9 rating in 18-49, 3.3 million viewers overall from 8-8:30 p.m. ET) delivered the show's most-watched episode since March 22 (3.848 million) and equaled its highest 18-49 rating since that same date (1.1). It's the third week in a row "Superstore" has grown in total viewers and fifth week in a row it's maintained a 0.9 in 18-49. L+3: "Superstore" increased by +44% in 18-49 (0.91 to 1.31) and +924,000 viewers overall (3.3 million to 4.2 million) going from L+SD to L+3 Nielsens. When projected non-linear seven-day viewing is included, the "Superstore" 18-49 rating increases to a 2.15. Upscale: "Superstore" is attracting a strong upscale audience this season, indexing at a 117 among adults 18-49 in $100K+ homes. Among adults 18-49 with four or more years of college, "Superstore" is indexing at a 120.

"The Good Place" (0.8 rating in 18-49, 2.7 million viewers overall from 8:30-9 p.m. ET) maintained 100% week to week in 18-49 (0.8 vs. 0.8) and 97% in total viewers (2.7 million vs. 2.8 million), making this the sixth week in a row "Good Place" has maintained a 0.8 in 18-49. L+3: "The Good Place" grew by +72% in 18-49 going from L+SD to L+3 (0.78 to 1.34) and +1.2 million viewers overall (2.7 million to 3.9 million). L+7: "The Good Place" has increased by +85% in 18-49 rating going from L+SD to L+7 so far this season (from a 0.87 to a 1.61). With the addition of projected seven-day non-linear ratings, the "Good Place" figure grows to a 2.56, nearly three times the show's 0.87 in L+SD. Upscale: "The Good Place" is generating powerful high-income and high-education audiences this season, indexing at a 140 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes), to rank #3 among primetime entertainment shows on the Big 4 networks, and a 155 among adults 18-49 with four or more years of college to rank #1.

"Will & Grace" (0.7 rating in 18-49, 2.9 million viewers overall from 9-9:31 p.m. ET) increased by +9% versus its lead-in in total viewers. L+3: "Will & Grace" increased by +80% in 18-49 (0.74 to 1.33) and +1.9 million viewers overall (2.9 million to 4.8 million) going from L+SD to L+3 Nielsens. L+7: "Will & Grace" has grown by +95% in 18-49 rating this season going from L+SD to L+7 (0.88 to a 1.72) and +2.5 million viewers overall (3.5 million to 6.0 million). With the addition of projected seven-day non-linear ratings, the "Will & Grace" 18-49 average increases to a 2.10, a +139% gain versus the show's L+SD 0.88. Upscale: "Will & Grace" is delivering powerful high-income and high-education audiences, indexing at a 131 among adults 18-49 living in homes with $100K+ incomes, to rank #6 among entertainment shows on the Big 4 nets, and a 137 among adults 18-49 with four or more years of college, to rank #4.

"I Feel Bad" (0.5 rating in 18-49, 1.8 million viewers overall from 9:31-10 p.m. ET) retained 100% of the 18-49 rating for its prior telecast (0.5 vs. 0.5 on Nov. 1), despite the previous week's preemption. L+3: "I Feel Bad" grew by +60% in 18-49 going from L+SD to L+3 (0.47 to 0.75) and +705,000 viewers overall (1.8 million to 2.5 million). With the addition of projected seven-day non-linear ratings, the "I Feel Bad" figure grows to a 1.18. L+7+Digital: With the addition of seven days of time-shifting and projected non-linear ratings, the "I Feel Bad" 18-49 rating grows to a 1.18. Upscale: "I Feel Bad" is generating a strong upscale audience, indexing at a 115 among adults 18-49 living in homes with $100K+ incomes. Among adults 18-49 with four or more years of college, "Bad" is indexing at a 120.

"Law & Order: SVU" (0.8 rating in 18-49, 4.0 million viewers overall from 10-11 p.m. ET) tied for #1 among the ABC-CBS-NBC 10 p.m. dramas in adults 18-49. "SVU" grew from half-hour to half-hour in men 25-54, women 25-54 and total viewers, despite the 10 p.m. hour, and was the only show among the ABC-CBS-NBC 10 p.m. dramas to grow half-hour to half-hour in any of those measures. L+3: "SVU" increased by +100% in 18-49 (0.80 to 1.60) and +2.6 million viewers overall (4.0 million to 6.6 million) going from L+SD to L+3 Nielsens, for the biggest lift of the night on the Big 4 in 18-49 percentage. L+7: "SVU" has grown by +106% this season in 18-49 rating going from L+SD to L+7 (from a 0.97 to a 2.00) and +3.2 million viewers overall (4.5 million to 7.7 million). When projected seven-day non-linear viewing is included, the "SVU" 18-49 rating increases to a 2.56, a +164% gain versus the show's L+SD 0.97.

Friday

"Blindspot" (0.4 rating in 18-49, 2.5 million viewers overall from 8-9 p.m. ET) retained 94% week to week in total viewers (2.5 million vs. 2.7 million, which was "Blindspot's biggest audience since its Oct. 12 season premiere). L+3: The prior week's "Blindspot" grew by +57% in 18-49 (0.49 to 0.77) and +1.1 million viewers overall (2.7 million to 3.8 million) going from L+SD to L+3 Nielsens. Upscale: "Blindspot" is generating a significant upscale audience, indexing at a 111 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes). Among adults 18-49 with four or more years of college, "Blindspot" is delivering a 114 index.

"Midnight, Texas" (0.4 rating in 18-49, 2.1 million viewers overall from 9-10 p.m. ET) scored a season high in total viewers, increasing by +7% week to week in viewers (2.1 million vs. 1.9 million) and retaining 100% week to week in 18-49 (0.4 vs. 0.4). "Midnight" also retained 100% of this week's lead-in in adults 18-49. L+3: The previous Friday's "Midnight" grew by +50% in 18-49 (0.42 to 0.63) and +823,000 viewers overall (1.9 million to 2.8 million) going from L+SD to L+3 Nielsens.

"Dateline NBC" (0.5 rating in adults 18-49, 0.8 in adults 25-54, 3.2 million viewers overall from 10-11 p.m. ET) grew +15% week to week in total viewers (3.2 million vs. 2.8 million) to a four-week high (best since Oct. 19, 3.8 million), while maintaining 100% week to week in adults 18-49 (0.5 vs. 0.5) and adults 25-54 (0.8 vs. 0.8). L+3: The prior Friday's "Dateline" increased by +43% in 18-49 (0.49 to 0.70) and +1.1 million viewers overall (2.8 million to 3.9 million) going from L+SD to L+3 Nielsens. Upscale: Friday's "Dateline" is delivering a solid upscale audience, indexing at a 113 among adults 18-49 in $100K+ homes. Among adults 18-49 with four or more years of college, Friday's "Dateline" is indexing at a 112.

Sunday

NBC Sports coverage of Minnesota Vikings-Chicago Bears "Sunday Night Football" (5.8 rating in 18-49, 18.8 million viewers overall from 8:23-11:13 p.m. ET) swept the night in all key ratings measures - adults, men and women 18-34, 18-49 and 25-54, plus total viewers.



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