NBC Wins Week in 18-49 and All Other Key Demos

With "Sunday Night Football" ranking #1 among primetime programs on the Big 4 networks in all key measures, NBC has won the week of Dec. 28-Jan. 3 in adults 18-49 and every other key demographic, according to "live plus same day" viewing figures from Nielsen Media Research. For the week, NBC averaged a 1.8 rating, 6 share in adults 18-49 and 6.7 million viewers overall.

NBC has now won 14 of the season's first 15 weeks in 18-49 (L+SD) and finished #1 or tied for #1 for 25 of the last 26 weeks, trailing over that span only FOX the week it aired five WORLD SERIES games.

For the season, NBC is maintaining its year-ago +17% lead in adults 18-49 (2.7 vs. a 2.3 for #2 CBS) and has over the last three seasons established the three biggest margins through 15 weeks in the season for any network in 18 years, since NBC 's +25% lead at this point in 1997-98.

For the week of Dec. 28-Jan. 3, Sunday's Vikings-Packers "Sunday Night Football" ranked #1 for the week among primetime shows on the Big 4 networks in all key measures - adults, men and women 18-34, 18-49 and 25-54, as well as total viewers. "SNF" has finished #1 in both 18-49 and total viewers every week this season (L+SD). Joining "SNF" in the week's top 20 in adults 18-49 were Friday's "Dateline NBC" encore, Thursday's "A Toast to 2015!" and Thursday's "NBC's New Year's Eve Game Night with Andy Cohen," all tied for #15. Rankings exclude sports pre- and post-game shows.

Through the opening 15 weeks of the 2015-16 season, NBC ranks #1 among the Big 4 networks in adults 18-49 and all other key demos, while placing #2 in total viewers.

NBC is running within 0.1 of a point of its year-ago season average in adults 18-49 (2.7 vs. 2.8, "most current") and is virtually even in total viewers (9.504 million vs. 9.50 million).

Primetime averages for the week of Dec. 28-Jan. 3 in adults 18-49 are: NBC, 1.8 rating, 6 share; CBS, 1.2/4; ABC, 1.0/3; Fox, 0.9/3 and CW, 0.3/1. In overall total viewers, the weekly averages were: CBS, 6.7 million; NBC, 6.7 million; ABC, 4.1 million; Fox, 2.8 million; and CW, 1.1 million.

"Most current" averages for the season to date are: NBC, 2.7/9; CBS, 2.3/8; Fox, 2.0/7; ABC, 2.0/7; and CW, 0.7/3. In overall total viewers, the season averages are: CBS, 11.0 million; NBC, 9.5 million; ABC, 7.2 million; Fox, 5.9 million; and CW, 1.9 million.

NBC highlights for the week of Dec. 28-Jan. 3:

Monday

A rebroadcast of "Superstore" (0.9/3 in 18-49, 3.4 million viewers overall from 8-8:30 p.m. ET) grew +13% versus the prior week's encore in this same time period (0.9 vs. 0.8).

An encore "Telenovela" (0.6/2 in 18-49, 2.3 million viewers overall from 8:30-9 p.m. ET) equaled the prior week's rebroadcast in the same time period in 18-49.

"Superstore" (0.8/2 in 18-49, 2.6 million viewers overall from 9-9:30 p.m. ET) tied for #2 in the time period among the Big 4 networks in 18-49. "Superstore" built on its lead-in by +33% in 18-49. "Live Plus Three Day" Ratings: "Superstore" grew by +28% going from "live plus same day" to "live plus three day" ratings in 18-49 (0.77 to 0.99) and by 565,000 viewers overall (2.6 million to 3.2 million). "Live Plus Seven Day" Ratings: To date, "Superstore" has grown in L+7 vs. L+SD by +22% in 18-49 rating (from a 1.99 to a 2.43) and 1.2 million viewers overall (7.2 million to 8.4 million).

"Telenovela" averaged a 0.6/2 in 18-49 and 2.2 million viewers overall from 9:30-10 p.m. ET). L+3: "Telenovela" grew by +18% going from "live plus same day" to "live plus three day" ratings in 18-49 (0.61 to 0.72) and by 364,000 viewers overall (2.2 million to 2.6 million). L+7: "Telenovela" has increased by +21% this season in 18-49 rating (from a 1.40 to a 1.69) and 987,000 viewers overall (5.3 million to 6.3 million) going from L+SD to L+7.

"Telenovela" averaged a 0.6/2 in 18-49 and 2.2 million viewers overall from 9:30-10 p.m. ET). L+3: "Telenovela" grew by +18% going from "live plus same day" to "live plus three day" ratings in 18-49 (0.61 to 0.72) and by 364,000 viewers overall (2.2 million to 2.6 million). L+7: "Telenovela" has increased by +21% this season in 18-49 rating (from a 1.40 to a 1.69) and 987,000 viewers overall (5.3 million to 6.3 million) going from L+SD to L+7. Upscale: "Telenovela" has generated a solid upscale audience, indexing at a 121 among adults 18-49 living in homes with $100K+ incomes

A rebroadcast of "Blindspot" 0.4/1 in 18-49 and 1.8 million viewers overall from 10-11 p.m. ET).

Tuesday

A rebroadcast of "Hollywood Game Night" (0.8/3 in 18-49, 3.4 million viewers overall from 8-9 p.m. ET) retained 100% of the prior week's 18-49 rating, to tie as the top-scoring "HGN" encore since Thursday, Aug. 21, 2014 (0.9/4 from 8-9:01 p.m.). Upscale: The prior week's "HGN" was the most upscale telecast of the night on the Big 4 networks, indexing at a 124 among adults 18-49 living in homes with $100K+ incomes.

An encore "Chicago Med" (0.8/3 in 18-49, 4.5 million viewers overall from 9-10 p.m. ET) grew +14% versus the previous week's rebroadcast in 18-49 (0.8 vs. 0.7) and +31% or more than 1.0 million persons in total viewers (4.5 million vs. 3.5 million).

A rebroadcast "Chicago Fire" (0.7/3 in 18-49, 4.4 million viewers overall from 10-11 p.m. ET) increased+17% versus the prior week's encore in 18-49 (0.7 vs. 0.6) and +21% in total viewers (4.4 million vs. 3.6 million).

Wednesday

A rebroadcast of "Law & Order: SVU" (0.7/3 in 18-49, 4.4 million viewers overall from 8-9 p.m. ET) grew from its first half-hour to its second in 18-49 and total viewers.

An encore "Law & Order: SVU" (0.9/3 in 18-49, 5.1 million viewers overall from 9-10 p.m. ET) captured the show's highest rating for a Wednesday rebroadcast since June 18, 2014 (1.1) and delivered its most-watched encore since April 16, 2014 (5.133 million). "SVU" grew versus a rebroadcast two weeks earlier in the same slot by +29% in 18-49 (0.9 vs. 0.7) and by +51% or 1.7 million persons in total viewers (5.1 million vs. 3.4 million).

A rebroadcast "Chicago P.D." (0.7/3 in 18-49, 4.2 million viewers overall from 10-11 p.m. ET) tied for #2 in the time period among ABC, CBS and NBC in adults 18-49 and ranked #2 outright among those nets in adults 25-54.

Thursday

The NBC NEWS SPECIAL "A Toast to 2015!" (1.0/4 in 18-49, 4.8 million viewers overall from 8-10 p.m. ET) retained 100% of its year-ago rating in 18-49 (1.0 vs. 1.0) and grew in total viewers (4.8 million 4.7 million). "A Toast to 2015!" ranked #2 in the time period on the Big 4 in 18-49 and total viewers, and increased from its first half-hour to its fourth by +50% in adults 18-49 (from a 0.8 rating to a 1.2), +45% in adults 25-54 (1.1 to 1.6) and +15% in total viewers (4.4 million to 5.1 million).

"NBC's New Year's Eve Game Night with Andy Cohen" (1.0/4 in 18-49, 3.7 million viewers overall from 10-10:58 p.m. ET) finished #2 in the slot among ABC, CBS and NBC in adults 18-49, total viewers and all other key categories, while matching NBC's time-period average last season in 18-49 (1.0 vs. 1.0, L+SD non-sports).

NBC ranked #2 for the night among ABC, CBS, NBC and FOX in 18-49 and total viewers.

Friday

NBC tied for #1 for the night among the Big 4 in adults 18-49 and adults 25-54.

An encore telecast of "Caught on Camera with Nick Cannon" (0.8/3 in 18-49, 3.8 million viewers overall from 8-9 p.m. ET) outdelivered each of the show's prior five original telecasts in 18-49 and total viewers, for the show's top results since Friday, Dec. 26, 2014 (0.9/3 in 18-49, 4.7 million viewers overall). "Caught on Camera" grew +14% versus its prior telecast of two weeks earlier in 18-49 (0.8 vs. 0.7 on Dec. 18) and +13% in total viewers (3.8 million vs. 3.4 million) and scored NBC's highest 18-49 rating in the hour since Oct. 16 (0.8). "Caught on Camera" tied for the time-period win among the Big 4 networks in adults 18-49.

A rebroadcast "Dateline NBC" (1.0/3 in 18-49, 4.8 million viewers overall from 9-11 p.m. ET) tied for #1 in the time period among the Big 4 networks in adults 18-49 and ranked #1 outright in the slot among those nets in adults 25-54. "Dateline" grew from its first half-hour to its fourth by +33% in both adults 18-49 (0.9 to 1.2) and adults 25-54 (1.2 to 1.6).

Saturday

NBC won Saturday night among the Big 4 in every key measure, with a season-high "Dateline Mystery" and "SNL Vintage" ranking as the #1-2 primetime shows of the night on the Big 4 in 18-49.

"Dateline Saturday Night Mystery" (0.9/3 in 18-49, 4.9 million viewers overall from 8-10 p.m. ET) ranked as the #1 primetime show of the night on the Big 4 networks in adults 18-49, adults 25-54, total viewers and every other key measure (including a tie with "SNL Vintage" in men 25-54), while hitting a season high in 18-49 and delivering its biggest total-viewer result since the show's season premiere on Oct. 24 (5.1 million).

"SNL Vintage" (0.8/3 in 18-49, 3.1 million viewers overall from 10-11 p.m. ET, with an encore of the Dec. 15, 2012 telecast of "Saturday Night Live" hosted by Martin Short with musical guest Paul McCartney) finished as the #2 primetime show of the night on the Big 4 in 18-49, behind only "Dateline Mystery." "SNL Vintage" won the hour among ABC, CBS and NBC in 18-49, while equaling the high "SNL" rebroadcast in the slot since Oct. 3 (0.9).

Sunday

NBC Sports coverage of Minnesota Vikings-Green Bay Packers "Sunday Night Football" (7.9/23 in 18-49, 24.3 million viewers overall from 8:31-11:35 p.m. ET) led NBC to nightlong wins in all key measures, with the network taking the night by a +132% margin in adults 18-49 (6.5 vs. 2.8 for #2 CBS). Excluding three consecutive "win-and-in" NFC East games featuring the Dallas Cowboys in 2011, '12 and '13, Sunday's telecast ranks ahead of all other closing-week "SNF" games in 18-49 and total viewers.

For the NFL season, NBC's "Sunday Night Football" averaged 22.5 million viewers - the best viewership for the NFL's broadcast primetime package in 19 years (22.7 million for ABC in 1996) and up +6% from last year (21.3 million viewers). In 18-49, "SNF" averaged an 8.0 rating, up +4% versus last season (7.7). Across the season's 19 games, "Sunday Night Football" posted viewership increases 13 times versus the comparable year-ago game.

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