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NBC Wins Wednesday Night with a 'CHICAGO' Crossover Event

By: Oct. 04, 2018
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NBC Wins Wednesday Night with a 'CHICAGO' Crossover Event  Image

With a "Chicago" crossover event, NBC wins the night among the Big 4 networks in total viewers, growing +2.2 million persons or +37% versus the same Wednesday last year (8.164 million vs. 5.961 million on Oct. 4, 2017), claiming the #1-2-3 most-watched shows of the night on those networks. In 18-49, NBC finished #2 for the night among the Big 4, up from a year-ago #4 finish.

It's NBC's biggest Wednesday total-viewer percentage margin over #2 with series programming on an in-season night with all-original Big 4 competition in nearly 16 years, since Dec. 11, 2002 (when NBC won with "Ed," "The West Wing" and "Law and Order" by +56%, 15.3 million vs. 9.8 million for #2 ABC).

A special 8 p.m. "Chicago Fire" launching a nightlong "Chicago" crossover (1.3 rating in 18-49, 8.0 million viewers overall from 9-10 p.m. ET):

· Wins the timeslot in total viewers, topping "Empire," "Survivor" and ABC's comedies.

· Is the #2 show of the night in total viewers, behind only "Chicago Med."

· Equals the show's best 18-49 rating since last season's premiere (1.5 at 10 p.m., Thursday, Sept. 28, 2017).

· Will increase substantially via time-shifting and VOD:

o Last week's "Fire" grew by +41% in 18-49 (1.28 to 1.81) and +2.6 million viewers overall (8.1 million to 10.7 million) going from L+SD to L+3.

o L+3+Digital: Through three days of linear and non-linear viewership, "Fire's" Week 1 telecast increased to a 2.06 rating in 18-49

A crossover episode of "Chicago Med" (1.3 rating in 18-49, 8.8 million viewers overall from 8-9-10 p.m. ET):

· Is the #1 most-watched telecast of the night on the Big 4 networks.

· Wins the timeslot in total viewers, beating CBS' season premiere of "SEAL Team," Fox's "Star" and ABC's comedy hour of "Modern Family" and "Single Parents."

· Generates the show's most-watched episode since March 2, 2017 (8.824 million with a "Voice" lead-in).

· Equals "Med's" best 18-49 rating since Tuesday, March 6 (1.4 with a "This Is Us" lead-in).

· Will add significant viewership via time-shifting and VOD:

o Last week's "Med" grew +39% in 18-49 (1.22 to 1.69) and +2.4 million viewers overall (7.8 million to 10.2 million) going from L+SD to L+3 Nielsens.

o L+3+Digital: After three days of linear and non-linear viewership, "Med's" Week 1 episode rose to a 1.93 rating in 18-49.

Concluding the night's crossover event, "Chicago P.D." (1.2 rating in 18-49, 7.8 million viewers overall from 10-11 p.m. ET):

· Delivers "P.D.'s" most-watched regular-slot episode since Feb. 10, 2016 (8.3 million).

· Wins the timeslot among ABC, CBS and NBC in adults 18-49, adults 25-54, total viewers and every other key measure, beating CBS' season premiere of "Criminal Minds" and Week 2 of ABC's "A Million Little Things."

· Wins among those dramas by a +50% margin in 18-49 (1.2 vs. 0.8 for "A Million Little Things") and in total viewers by +3.3 million persons or +75% (7.755 million vs. 4.437 million for "Criminal Minds").

· Matches the show's best 18-49 rating since March 21 (1.3).

· Will add significant viewership via time-shifting and VOD:

o The previous week's "P.D." increased by +56% in 18-49 (1.17 to 1.83) and +3.0 million viewers overall (7.1 million to 10.1 million) going from L+SD to L+3 Nielsens, for the biggest L+3 lift of the night in total viewers.

o L+3+Digital: Counting three days of linear and non-linear viewership, "P.D.'s" Premiere Week telecast grew to a 2.08 rating in 18-49.

In Late-Night Metered Markets Wednesday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 1.9/5; "Late Show with Stephen Colbert," 2.5/7; and ABC's "Jimmy Kimmel Live," 1.7/5.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.5/3; "Late Show," 0.4/3; and "Jimmy Kimmel Live," 0.4/2.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/4 in metered-market households and a 0.2/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.1/4 in metered-market households; CBS's "Late Late Show," 1.1/4. In the 25 markets with Local People Meters, averages were: "Late Night," 0.3/3 in 18-49; "Late Late Show," 0.2/2.

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.6/3 in metered-market households and a 0.1/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.



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