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NBC Wins Tuesday Night with AMERICA'S GOT TALENT and MAKING IT

By: Sep. 05, 2018
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NBC Wins Tuesday Night with AMERICA'S GOT TALENT and MAKING IT  Image

NBC ranks #1 Tuesday night versus the Big 4 competition in adults 18-49, total viewers and every other key measure, winning six of six half-hours in adults 18-49.

NBC has now won 15 of the last 16 Tuesday nights among the Big 4 networks in adults 18-49 and 16 Tuesdays in a row in total viewers.

"America's Got Talent" (1.8/8 in 18-49, 10.6 million viewers overall from 8-10:01 p.m. ET):

· Is the #1 show of the night in 18-49, total viewers and all other key measures (including a tie in women 18-34).

· Dominates the timeslot, beating ABC's "Bachelor in Paradise" by +80% in 18-49 (1.8 vs. 1.0) and +6.7 million persons in total viewers (10.6 million vs. 3.9 million).

· Retains 100% of last week's 1.8 in these prelim fast-affiliate ratings in 18-49 and 95% of last week's 1.9 in official nationals.

· In total viewers, retains 99.7% of last week's fast-affiliate 10.638 million and 98% of last week's 10.779 million in official nationals.

· Will add significant viewership via time-shifting -- last week's "Talent" increased by +27% in 18-49 (.86 to 2.36) and more than +2.0 million viewers overall (10.8 million to 12.8 million) going from L+SD to L+3. These were the biggest L+3 lifts of the night in 18-49 rating and total viewers.

· Upscale: "Talent" is generating a strong upscale audience, indexing at a 111 among adults 18-49 living in homes with $100K+ incomes ("most current" including L+3).

"Making It" (0.8/3 in 18-49, 3.8 million viewers overall from 10:01-11 p.m. ET):

· Is currently winning the timeslot by a +60% margin versus the ABC-CBS competition in 18-49 (0.8 vs. 0.5 each for ABC and CBS), pending updates.

· Is currently winning the time period among ABC, CBS and NBC in every key demographic - adults, men and women 18-34; adults, men and women 18-49; and adults, men and women 25-54.

· Is currently retaining 100% week to week in 18-49 (0.8 vs. 0.8) and 97% in total viewers (3.757 million vs. 3.656 million).

· Will add significant viewership via time-shifting and VOD - last week's "Making It" increased by +25% in 18-49 rating going from L+SD to L+7 (from a 0.79 to 0.99) and +631,000 viewers overall (3.7 million vs. 4.3 million) going from L+SD to L+3.

· Upscale: "Making It" generates a solid upscale audience, indexing at a 107 among adult 18-49 living in homes with $100K+ incomes. Among adults 18-49 with four or more years of college, "Making It" is indexing at a 113.

In Late-Night Metered Markets Tuesday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 1.5/4; "Late Show with Stephen Colbert," 2.5/7; and ABC's "Jimmy Kimmel Live," 1.4/4.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.4/3; "Late Show," 0.4/3; and "Jimmy Kimmel Live," 0.3/2.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.0/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.1/4 in metered-market households; CBS's "Late Late Show," 1.1/4. In the 25 markets with Local People Meters, averages were: "Late Night," 0.3/3 in 18-49; "Late Late Show," 0.2/2.

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.6/3 in metered-market households and a 0.1/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.



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