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NBC Wins Tuesday Night in Ratings, THIS IS US is Most-Watched Show

By: Oct. 03, 2018
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NBC Wins Tuesday Night in Ratings, THIS IS US is Most-Watched Show  Image

NBC wins the night among the Big 4 networks in adults 18-49 and every other key demo, sweeping 6 of 6 half-hours in adults 18-49 to take the night by a +58% margin (with a 1.9 average rating vs. a 1.2 for #2 CBS).

"This Is Us" (2.4 rating in 18-49, 8.8 million viewers overall from 9-10:01 p.m. ET):

· Is the #1 show of the night in nine of nine key demographics - adults, men and women 18-34, 18-49 and 25-54.

· Doubles the timeslot's #2 program in adults 18-49 (2.4 vs. 1.2 for CBS' "FBI").

· Wins the time period among the Big 4 networks in every key demographic

· Performs in line with where the show concluded last season over its final four telecasts in 18-49 (2.4 vs. 2.5 in 18-49 from Feb. 6 through March 13).

· Will grow dramatically via time-shifting and VOD:

o Last week's "This Is Us" grew by +43% in 18-49 (2.97 to 4.26) and more than +4.0 million viewers overall (10.5 million to 14.6 million) going from L+SD to L+3 Nielsens.

o These were the largest L+3 lifts of the night in adult 18-49 rating and total viewers.

o L+7: Last season, "This Is Us" increased by +73% in 18-49 rating (from a 3.09 to a 5.36) and more than +6.2 million viewers overall (11.2 million to 17.4 million) going from L+SD to L+7.

o Digital: The "This Is Us" season premiere is up +17% versus the year-ago debut episode through seven days of non-linear digital viewership, amassing a projected 1.71 rating in adults 18-49 versus the year-ago 1.46. It's the third-best seven-day digital performance ever for "This Is Us," trailing the post-Super Bowl telecast on Feb. 4 (1.91) and slightly behind the show's prior telecast on Jan. 23 (1.72).

· Upscale: Last season, "This Is Us" generated a strong upscale audience, indexing at a 144 among adults 18-49 living in homes with $100K+ incomes.

"New Amsterdam" (1.6 rating in 18-49, 7.5 million viewers overall from 10:01-11 p.m. ET):

· In the timeslot, beats "NCIS: New Orleans" by +60% in 18-49 (1.6 vs. 1.0).

· Beats the combined timeslot competition on ABC and CBS (1.6 vs. a combined 1.5).

· Is the #2 drama of the night in adults 18-49 behind only "This Is Us."

· Wins the hour in adults 18-49, adults 25-54 and most other key demographics.

· Jumps +33% versus NBC's timeslot average last season in 18-49 (1.6 vs. 1.2 in 18-49, L+SD excluding sports) and +1.3 million persons or +21% in total viewers (7.468 million vs. 6.186 million).

· Will add significant viewership via time-shifting and VOD:

o Last week, "New Amsterdam" increased by +46% in 18-49 (1.84 to 2.68) and +3.9 million viewers overall (8.4 million to 12.3 million) going from L+SD to L+3 Nielsens.

o These were the #2 biggest lifts of the night in 18-49 rating and total viewers, behind only the gains for "This Is Us."

o Digital: "New Amsterdam" is also NBC's second-biggest series launch on record in digital, behind only this fall's debut of "Manifest."

"The Voice" (1.8 rating in 18-49, 9.2 million viewers overall from 8-9 p.m. ET):

· Wins the timeslot among the Big 4 networks in adults 18-49 by a +29% margin over "NCIS" (1.8 vs. 1.4) and by +157%over "Dancing With the Stars" (1.8 vs. 0.7 in that hour).

· Wins the time period among the Big 4 nets in every other key demographic.

· Is the #2 show of the night on the Big 4 networks in 18-49, behind only "This Is Us."

· Jumps +29% versus what the show was averaging at the end of last season through the May sweep in 18-49 (1.8 vs. 1.4 in 18-49 from May 1-22) and +1.1 million persons or +13% in total viewers (9.187 million vs. 8.119 million).

· Will add substantial viewership via time-shifting and VOD - last season, Tuesday's "Voice" increased by +23% in 18-49 rating going from L+SD to L+7 (from a 1.88 to a 2.31) and +1.7 million viewers overall (9.7 million to 11.4 million)..

In Late-Night Metered Markets Tuesday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 1.8/5; "Late Show with Stephen Colbert," 2.7/7; and ABC's "Jimmy Kimmel Live," 1.6/4.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.5/3; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.4/2.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/4 in metered-market households and a 0.3/3 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.2/4 in metered-market households; CBS's "Late Late Show," 1.2/4. In the 25 markets with Local People Meters, averages were: "Late Night," 0.3/3 in 18-49; "Late Late Show," 0.2/1.

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.2/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.



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