NBC Wins Tuesday Night in Ratings, Ranking Number One in Every Key Demo

NBC ranks #1 Tuesday night versus the Big 4 competition in adults 18-49, total viewers and every other key measure (including a tie in women 18-34), winning six of six half-hours in adults 18-49.

NBC has now won 14 of the last 15 Tuesday nights among the Big 4 networks in adults 18-49 and 15 Tuesdays in a row in total viewers.

"America's Got Talent" (1.8/8 in 18-49, 10.6 million viewers overall from 8-10:01 p.m. ET):

· Is the #1 show of the night in 18-49, total viewers and most other key measures .

· Dominates the timeslot, beating ABC's "Bachelor in Paradise" by +64% in 18-49 (1.8 vs. 1.1) and +6.5 million persons in total viewers (10.638 million vs. 4.149 million).

· In total viewers, is retaining 97% of last week's fast-affiliate 11.007 million and 95% of last week's 11.206 million in official nationals.

· Will add significant viewership via time-shifting:

o Last week's "Talent" increased by +22% in 18-49 (2.11 to 2.57) and +1.9 million viewers overall (11.2 million to 13.1 million) going from L+SD to L+3.

o These were the biggest L+3 lifts of the night in 18-49 rating and total viewers.

o L+7: "America's Got Talent" has increased by +39% in 18-49 rating going from L+SD to L+7 (from a 2.17 to a 3.01) and +3.1 million viewers overall (11.6 million to 14.7 million).

o With the addition of 35-day linear and projected non-linear ratings, "Talent's" 18-49 figure grows to a 4.36.

Upscale: "Talent" is generating a strong upscale audience, indexing at a 111 among adults 18-49 living in homes with $100K+ incomes ("most current" including L+3).

"Making It" (0.8/4 in 18-49, 4.0 million viewers overall from 10:01-11 p.m. ET):

Is close to rounding up to a 0.9, currently reporting a 0.846 in these prelim fast-affiliate ratings).

Is currently winning the timeslot by a +60% margin versus the ABC-CBS competition in 18-49 (0.8 vs. 0.5 each for ABC and CBS).

Wins the time period among ABC, CBS and NBC in every key demographic - adults, men and women 18-34; adults, men and women 18-49; and adults, men and women 25-54.

Is currently up +6% week to week in total viewers (3.954 million vs. 3.728 million) to a three-week high, best since averaging 4.148 million on Aug. 7, pending updates

Is the #1 most-watched Week 5 episode of any new summer series so far this year on the Big 4 networks (beating the previous Week 5 high of "The Proposal" on July 16, 3.300 million).

Will add significant viewership via time-shifting and VOD - last week's "Making It" increased by +25% in 18-49 rating going from L+SD to L+7 (from a 0.91 to 1.14) and +676,000 viewers overall (3.7 million vs. 4.4 million) going from L+SD to L+3.

Upscale: "Making It" generates a solid upscale audience, indexing at a 109 among adult 18-49 living in homes with $100K+ incomes. Among adults 18-49 with four or more years of college, "Making It" is indexing at a 114.

In Late-Night Metered Markets Tuesday Night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 1.5/4 with an encore telecast; "Late Show with Stephen Colbert," 1.9/5 with an encore; and ABC's "Jimmy Kimmel Live," 1.2/4 with an encore.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.4/3 with an encore; "Late Show," 0.3/2 with an encore; and "Jimmy Kimmel Live," 0.4/3 with an encore.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 0.9/3 in metered-market households and a 0.3/3 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 0.8/3 in metered-market households with an encore; CBS's "Late Late Show," 1.0/4 with an encore. In the 25 markets with Local People Meters, averages were: "Late Night," 0.2/2 in 18-49 with an encore; "Late Late Show," 0.2/1 with an encore.

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.5/2 in metered-market households with an encore and a 0.1/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.

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