NBC wins the night among the Big 4 networks in adults 18-49 and every other key demographic (including a tie in men 25-54).
"This Is Us" (2.2 rating in 18-49, 8.9 million viewers overall from 9-10:01 p.m. ET):
· On a night of series premiers on ABC, wins the timeslot in nine of nine key demographics, including a +120% margin in adults 18-49 (2.2 vs. 1.0 each for CBS and ABC in the hour).
· Retains 96% week to week in 18-49 (2.2 vs. 2.3) and 99% in total viewers (8.863 million vs. 8.908 million).
· On a highly competitive night, is the #1 show of the night on the Big 4 networks in women 18-49 and adults, men and women 18-34.
· Will increase dramatically via time-shifting and VOD:
o Last week's "This Is Us" grew by +60% in 18-49 (2.28 to 3.65) and +4.1 million viewers overall (8.9 million to 13.0 million) going from L+SD to L+3 Nielsens.
o These were the largest L+3 lifts of the night in adult 18-49 rating and total viewers.
o L+7: Last season, "This Is Us" increased by +73% in 18-49 rating (from a 3.09 to a 5.36) and more than +6.2 million viewers overall (11.2 million to 17.4 million) going from L+SD to L+7.
· Upscale: "This Is Us" is generating powerful high-income and high-education audiences, indexing at a 139 among adults 18-49 living in homes with $100K+ incomes, to rank #3 among entertainment shows on the Big 4, and a 143 index among adults 18-49 with four or more years of college, to rank #4.
"New Amsterdam" (1.2 rating in 18-49, 6.4 million viewers overall from 10:01-11 p.m. ET):
· Is the #1 drama in the timeslot in adults 18-49, beating the series premiere of "The Rookie" by +20% in 18-49 (1.2 vs. 1.0) and "NCIS: New Orleans" by +50% (1.2 vs. 0.8).
· Ties as the #2 drama of the night in 18-49 with "NCIS," behind only "This Is Us."
· Will add significant viewership via time-shifting and VOD:
o Last week, "New Amsterdam" increased by +68% in 18-49 (1.40 to 2.35) and +3.8 million viewers overall (7.0 million to 10.8 million) going from L+SD to L+3 Nielsens.
o It was the biggest lift of the night on the Big 4 networks in 18-49 percentage and #2 biggest increases in 18-49 rating and total viewers, behind only "This Is Us.").
"The Voice" (1.7 rating in 18-49, 8.8 million viewers overall from 8-9 p.m. ET):
· Despite competition from ABC's premieres of "The Conners" and "The Kids Are Alright," finishes within 0.1 of last week's rating in 18-49 (1.7 vs. 1.8) and retains 96% in total viewers (8.818 million vs. 9.211 million).
· Wins the hourlong timeslot versus ABC's comedy premieres and "NCIS" in adults, men and women 25-54.
· For its second half-hour from 8:30-9 p.m., ranks #1 in the half-hour versus ABC's series debut of "The Kids Are Alright" in nine of nine key demographics -adults, men and women 18-34, 18-49 and 25-54.
· Grows by +21% versus what the show was averaging at the end of last season through the May sweep in 18-49 (1.7 vs. 1.4 in 18-49 from May 1-22) and +9% in total viewers (8.818 million vs. 8.119 million).
· Will add substantial viewership via time-shifting and VOD - last week's "Voice" increased by +17% in 18-49 (1.85 to 2.17) and +1.4 million viewers overall (9.2 million to 10.6 million) going from L+SD to L+3 Nielsens.
In Late-Night Metered Markets Tuesday Night:
· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 1.7/5 with an encore telecast; "Late Show with Stephen Colbert," 2.8/7; and ABC's "Jimmy Kimmel Live," 1.7/5.
· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.5/3 with an encore; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.4/3.
· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.
· From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 0.9/4 in metered-market households with an encore; CBS's "Late Late Show," 1.2/4. In the 25 markets with Local People Meters, averages were: "Late Night," 0.3/3 in 18-49 with an encore; "Late Late Show," 0.2/2.
· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.2/3 in adults 18-49 in the 25 markets with local people meters.
NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.
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