NBC Wins The Week of June 11-17 In 18-49
By: Tori Hartshorn Jun. 19, 2018
NBC has won the primetime ratings week of June 11-17 in the key demographic of adults 18-49, led by the "America's Got Talent," the week's #1 primetime telecast on the Big 4 networks; "World of Dance," tied for #2; and "American Ninja Warrior," tied for #4; according to "live plus same day" figures from Nielsen Media Research.
Additionally, NBC got strong results from Thursday's "Little Big Shots" (tied for #11) and encores of "Talent" and "Ninja" plus Thursday's season premiere of "Marlon" (all tied for #16).
The broad-based hit "America's Got Talent" also ranked #1 for the week on the Big 4 networks in adults 25-54, adults 18-34 , adults 50-and-older, teens 12-17 and kids 2-11.
In addition to NBC's weeklong win in adults 18-49, the network led among ABC, CBS, NBC and FOX in every other key demographic (including a tie in men 18-34).
In adults 18-49, NBC is dominating the current primetime season, with leads over #2 ABC, CBS and FOX of +0.6 of a rating point or +40% (2.1 vs. 1.5 for ABC and CBS). The +40% advantage is the best for any #1 network at this point in the season in the 30-year history of Nielsen's current people-meter sample.
Season to date, NBC also ranks #1 among ABC, CBS, NBC and FOX in every other key demographic - adults, men and women 18-34; men and women 18-49; and adults, men and women 25-54. In total viewers, NBC is running within 152,000 persons of #1, NBC's most competitive position at this point in the season in 16 years, since 2001-02. Even excluding all sports, NBC is running closer to CBS at this point in the season in total viewers than it's been in 15 years, since 2003-04 (currently within 1.542 million total viewers of CBS excluding sports, best since the gap was 688,000 in 2002-03).
Counting entertainment programming only, NBC ranks #1 or tied for #1 for the season in adults, men and women 18-49; adults and women 25-54; and adults and men 18-34.
Weekly ratings are "live plus same day" figures from Nielsen Media Research unless otherwise noted. Season-to-date ratings are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."
Week 38 Averages
Adult 18-49 Rating, "live plus same day," June 11-17
NBC...0.8
ABC...0.7
Fox...0.6
CBS...0.5
CW...0.2
Total Viewers
CBS...4.4 million
NBC...4.2 million
ABC...3.3 million
Fox...2.3 million
CW...0.8 million
Season-to-Date Averages
Adult 18-49 Rating, "Most Current"
NBC...2.1
ABC...1.5
CBS...1.5
Fox...1.4
CW...0.6
Total Viewers
CBS...8.7 million
NBC...8.5 million
ABC...6.1 million
Fox...4.7 million
CW...1.7 million
NBC highlights for the week of June 11-17:
Monday
An encore telecast of "Running Wild with Bear Grylls" averaged a 0.6/3 in 18-49 and 2.7 million viewers overall from 8-8:52 p.m. ET).
A rebroadcast of "American Ninja Warrior: All-Stars Special" (0.7/3 in 18-49, 2.7 million viewers overall from 9:30-10 p.m. ET) maintained a 0.7 in 18-49 through its three half-hours. For its third half-hour from 10:30-11 p.m., the "Ninja" encore ranked #1 among ABC, CBS and NBC in adults 18-49 and adults 25-54.
Tuesday
NBC ranked #1 Tuesday night versus the Big 4 competition combined in every key measure, leading six of six half-hours in adults 18-49 and total viewers.
"America's Got Talent" (2.3/10 in 18-49, 11.5 million viewers overall from 8-10 p.m. ET) beat the timeslot's Big 4 competition combined by +44% in adults 18-49 (2.3 vs. a combined 1.6), while also topping ABC, CBS and FOX combined in total viewers and every other key category. Week to week, "Talent" was up +5% in 18-49 (2.3 vs. 2.2) and +2% in total viewers (11.5 million vs. 11.241 million) and scored as the #1 show of the night in 18-49, total viewers and every other key category. L+3: "Talent" increased by +28% in 18-49 (2.25 to 2.89) and +2.6 million viewers overall (11.5 million to 14.1 million) going from L+SD to L+3, for the biggest L+3 lifts of the night in 18-49 rating and total viewers. L+7: Last summer, the Tuesday "Talent" grew by +33% in 18-49 rating (from a 2.63 to a 3.50) and +3.1 million viewers overall (12.9 million to 16.0 million) going from L+SD to L+7. Upscale: "Talent" is generating a strong upscale audience, indexing at a 110 among adults 18-49 living in homes with $100K+ incomes.
"World of Dance" (1.4/7 in 18-49, 6.1 million viewers overall from 10-11 p.m. ET) dominated the time period in every key measure, topping the combined ABC-CBS competition in all key demographics and beating the combined original ABC-CBS competition by a +40% margin in adults 18-49 (1.4 vs. a combined 1.0). "World" was the #2 show of the night on the Big 4 in 18-49, total viewers and every other key measure, behind only "America's Got Talent." L+3: "World" grew by +32% in 18-49 (1.44 to 1.90) and +1.5 million viewers overall (6.1 million to 7.6 million) going from L+SD to L+3, for the biggest L+3 lift of the night on the Big 4 in 18-49 percentage. L+7: Last summer, "World of Dance" increased by +41% in 18-49 rating going from L+SD to L+7 (from a 1.84 to a 2.59) and +2.4 million viewers overall (7.7 million to 10.1 million). Upscale: "World of Dance" is generating a solid upscale audience, indexing at a 106 among adults 18-49 living in homes with $100K+ incomes.
Wednesday
"American Ninja Warrior" (1.1/5 in 18-49, 5.1 million viewers overall from 8-10 p.m. ET) ranked #1 in the 8-10 p.m. timeslot among the Big 4 networks versus Fox's combination of "MasterChef" and the premiere of "Gordon Ramsay's 24 Hours to Hell & Back" in adults 18-49 and total viewers. "Ninja" tied as the top-rated show of the night in adults 18-49. L+3: "Ninja" increased by +14% in 18-49 going from L+SD to L+7 (1.06 to 1.21) and +493,000 viewers overall (5.1 million to 5.6 million). L+7: Last summer, "American Ninja Warrior" grew by +21% going from L+SD to L+7 in 18-49 rating (from a 1.44 to a 1.74) and +943,000 viewers overall (5.9 million to 6.8 million). Upscale: "Ninja" generates a strong upscale audience, indexing at a 113 among adult 18-49 living in homes with $100K+ incomes.
"Reverie" (0.5/2 in 18-49, 2.3 million viewers overall from 10-11 p.m. ET) retained 100% week to week in 18-49 (0.5 vs. 0.5) and grew +5% in total viewers (2.3 million vs. 2.2 million). L+3: "Reverie" grew by +31% in 18-49 (0.48 to 0.63) and +801,000 viewers overall (2.3 million to 3.1 million) going from L+SD to L+3 Nielsens. Upscale: "Reverie" is delivering a solid upscale audience, indexing at a 110 among adults 18-49 living in homes with $100K+ incomes.
Thursday
"Little Big Shots" (0.8/3 in 18-49, 5.7 million viewers overall from 8-9 p.m. ET) maintained 100% of the rating for the show's prior telecast in 18-49 (0.8 vs. 0.8 on Sunday, April 29 at 8 p.m.) and 94% in total viewers (5.675 million vs. 6.040 million). Versus NBC's average in the timeslot last summer, "LBS" maintained 100% in 18-49 (0.8 vs. 0.8, L+SD excluding sports) and jumped by +1.7 million persons or +41% in total viewers (5.7 million vs. 4.0 million). L+3: "Little Big Shots" grew by +11% in 18-49 (0.80 to 0.89) and +640,000 viewers overall (5.7 million to 6.3 million) going from L+SD to L+3 Nielsens, for the biggest L+3 lift of the night in total viewers. L+7: This season, "LBS" has increased by +15% in 18-49 rating going from L+SD to L+7 (from a 0.89 to a 1.02) and +887,000 viewers overall (6.3 million to 7.2 million). With the addition of projected 35-day non-linear ratings, the "Little Big Shots" figure grows to a 1.17 in 18-49. Upscale: "Little Big Shots" is delivering a solid upscale audience, indexing at a 106 among adults 18-49 in $100K+ homes.
The second season debut of "Marlon" (0.7/3 in 18-49, 2.9 million viewers overall from 9-9:30 p.m. ET) tied for #2 and finished within 0.1 of a point of the timeslot lead among the Big 4 networks in 18-49. "Marlon" also rated within 0.1 of a point of its lead-in from "Little Big Shots" in 18-49. L+3: "Marlon" grew by +24% in 18-49 going from L+SD to L+7 (0.67 to 0.83) and +444,000 viewers overall (2.9 million to 3.4 million), with the increase of +0.16 being the biggest L+3 lift of the night on the Big 4 in 18-49 rating points. L+7: Last season, "Marlon" grew by +28% in 18-49 rating (from a 1.18 to a 1.51) and +772,000 viewers overall (4.9 million to 5.6 million) going from L+SD to L+7.
A second episode of "Marlon" (0.6/2 in 18-49, 2.4 million viewers overall from 9:30-10 p.m. ET) finished within 0.1 of a point of its lead-in from the show's season premiere in 18-49 and maintained 100% in adults 18-34. L+3: The 9:30 "Marlon" increased by +27% in 18-49 (0.55 to 0.70) and +409,000 viewers overall (2.4 million to 2.8 million) going from L+SD to L+7, for the biggest L+3 lift of the night on the Big 4 in 18-49 percentage.
An encore telecast of "Law & Order: Special Victims Unit" (0.5/2 in 18-49, 2.5 million viewers overall from 10-11 p.m. ET) finished within 0.1 of a point of the timeslot lead among the Big 4 networks in 18-49.
Friday
An encore telecast of "American Ninja Warrior" (0.5/3 in 18-49, 2.6 million viewers overall from 8-10 p.m. ET) grew +5% versus the previous week's rebroadcast in this timeslot in total viewers (2.6 million vs. 2.5 million), to the show's most-watched encore in this time period among three so far this summer. For its second hour from 9-10 p.m., "Ninja" tied for #1 among ABC, CBS, NBC and FOX in adults 18-49.
"Dateline NBC" (0.6/3 in 18-49, 0.8 in adults 25-54, 3.4 million viewers overall from 9-11 p.m. ET) won the timeslot among ABC, CBS and NBC in adults 18-49 and tied for #1 in adults 25-54. L+3: The prior Friday's "Dateline" increased by +34% in 18-49 (0.71 to 0.95) and +1.2 million viewers overall (4.1 million to 5.3 million) going from L+SD to L+3 Nielsens, for the biggest lifts of the night on the Big 4 in 18-49 rating and percentage, as well as total viewers. Upscale: Friday's "Dateline" is delivering a solid upscale audience, indexing at a 113 among adults 18-49 in $100K+ homes
Saturday
An NBC Special Event, a rebroadcast of the 1993 feature film "Jurassic Park" (0.6/3 in 18-49, 2.5 million viewers overall from 8-11 p.m. ET) tied for #1 for the night among the Big 4 networks in adults 18-49 and won the night outright among those networks in adults 25-54. "Jurassic Park" grew +133% from its first half-hour to its sixth in 18-49 (0.3 to 0.7) and +53% in total viewers (1.9 million to 2.8 million).
Sunday
"Dateline NBC" (0.5/3 in 18-49, 0.8 in 25-54, 4.1 million viewers overall from 7-8 p.m. ET) maintained 100% versus its prior original in adults 18-49 (0.5 vs. 0.5 on June 3) and grew +6% in total viewers (4.050 million vs. 3.815 million). "Dateline" tied for #2 in the timeslot among the Big 4 networks in adults 18-49, within 0.1 of a point of #1 among those nets. L+7: Sunday's "Dateline" has increased by +18% this season in 18-49 rating (from a 0.61 to a 0.72) and +477,000 viewers overall (3.9 million to 4.4 million) going from L+SD to L+7. Upscale: Sunday's "Dateline" is indexing at a 122 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes).
An encore telecast of "America's Got Talent" (0.7/3 in 18-49, 3.8 million viewers overall from 8-10 p.m. ET) maintained 100% of the previous week's encore in this timeslot in 18-49 (0.7 vs. 0.7) and grew +7% in total viewers (3.8 million vs. 3.6 million).
The third season debut of "Shades of Blue" (0.6/3 in 18-49, 3.5 million viewers overall from 10-11 p.m. ET) finished within 0.1 of last season's May finale in adults 18-49 (0.6 vs. 0.7 on Sunday, May 21, 2017 at 10 p.m.) and grew in adults 18-34. "Shades" ranked #2 in the timeslot among ABC, CBS and NBC in adults 18-49 and tied for #1 in adults 18-34. Versus NBC's timeslot average last summer, "Shades" was up +30% in total viewers (3.5 million vs. 2.7 million, L+SD excluding sports). L+7: Last season, "Shades" increased by +81% in 18-49 rating going from L+SD to L+7 (from a 0.78 to a 1.41) and +2.6 million viewers overall (4.4 million to 7.0 million).
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