NBC Wins The Primetime Week Of July 9-15 In 18-49, Total Viewers and Many Other Key Measures

NBC has claimed the primetime ratings week of July 9-15 among the Big 4 networks in adults 18-49, total viewers and many other key ratings measures, according to "live plus same day" figures from Nielsen Media Research.

NBC had four shows in the top 10 for the week, with Tuesday's telecast of "America's Got Talent" ranked #1 in all of television. Other NBC shows in the top 10 in broadcast were "World of Dance" at #6, "American Ninja Warrior" at #7 and a special Wednesday telecast of "America's Got Talent" at #10.

In adults 18-49, NBC is dominating the current primetime season, with leads over #2 ABC and CBS of +0.6 of a rating point or +43% (2.0 vs. 1.4 each). The +43% advantage is the best for any #1 network at this point in the season in the history of Nielsen's current people-meter sample, which dates back to the fall of 1987.

Season to date, NBC also ranks #1 among ABC, CBS, NBC and FOX in every other key demographic - adults, men and women 18-34; men and women 18-49; and adults, men and women 25-54. In total viewers, NBC is running within 126,000 persons of #1, NBC's most competitive position at this point in the season in 16 years, since 2001-02. Even excluding all sports, NBC is running closer to CBS at this point in the season in total viewers than it's been in 15 years, since 2002-03 (currently within 1.398 million total viewers of CBS excluding sports, best since the gap was 605,000 in 2002-03).

Counting entertainment programming only, NBC ranks #1 for the season in adults 18-49 and adults 25-54 and is also #1 or tied for #1 among men and women 18-49; women 25-54, and adults 18-34.

Weekly ratings are "live plus same day" figures from Nielsen Media Research unless otherwise noted. Season-to-date ratings are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."

Week 42 Averages

Adult 18-49 Rating, "live plus same day," July 9-15

NBC...0.8

ABC...0.7

CBS...0.6

Fox...0.6

CW...0.2

Total Viewers

NBC...4.3 million

CBS...4.0 million

ABC...3.4 million

Fox...2.1 million

CW...0.9 million

Season-to-Date Averages

Adult 18-49 Rating, "Most Current"

NBC...2.0

ABC...1.4

CBS...1.4

Fox...1.3

CW...0.5

Total Viewers

CBS...8.3 million

NBC...8.2 million

ABC...5.9 million

Fox...4.5 million

CW...1.6 million

NBC highlights for the week of July 9-15:

Monday

"American Ninja Warrior" (1.0/5 in 18-49, 5.0 million viewers overall from 8-9 and 9:21-10:19 p.m. ET) ranked as the #2 show of the night on the Big 4 networks in adults 18-49 and total viewers, increasing by +11% versus the show's prior original in 18-49 (1.0 vs. 0.9 from 9-11 p.m. on June 25) and +19% in total viewers (5.0 million vs. 4.2 million). "Ninja" equaled the show's top 18-49 rating since Wednesday, June 13 (1.1 from 8-10 p.m.) and delivered its most-watched episode since that same date (5.1 million)

"Dateline NBC" (0.6/3 in 18-49, 0.9 in 25-54, 3.4 million viewers overall from 10:19-11:03 p.m. ET) tied for #1 among ABC, CBS and NBC for the 10:30-11 p.m. half-hour in adults 18-49 and ranked #1 outright among those nets in that half-hour in adults 25-54 and total viewers.

Tuesday

NBC ranked #1 Tuesday night versus the Big 4 competition combined in 18-49 and total viewers, dominating six of six half-hours in both measures.

"America's Got Talent" (2.1/10 in 18-49, 11.6 million viewers overall from 8-10 p.m. ET) scored as television's #1 program in 18-49 and total viewers in three weeks, since the June 19 "AGT" (2.2 in 18-49, 11.9 million viewers overall). This week's "Talent" beat the timeslot's Big 4 competition combined by +24% in adults 18-49 (2.1 vs. a combined 1.7). Despite the previous week's encore, "Talent" grew +5% versus its prior original in 18-49 (2.1 vs. 2.0 on June 26) and +2% in total viewers (11.551 million vs. 11.295 million). "AGT" was the #1 show of the night in 18-49, total viewers and every other key measure.

"World of Dance" (1.2/6 in 18-49, 5.9 million viewers overall from 10-11 p.m. ET) beat the timeslot's combined ABC-CBS competition by a +33% margin in adults 18-49 (1.2 vs. a combined 0.9). "World" dominated the time period in every key measure, topping the combined ABC-CBS competition in all key demographics. "World" was the #2 show of the night in 18-49 and total viewers, behind only "America's Got Talent."

Wednesday

An encore "Best of Auditions" recap episode of "America's Got Talent" (0.9/5 in 18-49, 6.0 million viewers overall from 8-10 p.m. ET) was the #1 show of the night in total viewers, ahead of CBS' originals of "Big Brother" and the premiere of "TKO: Total Knock Out," and tied as the #2 show of the night in 18-49.

"Reverie" (0.4/2 in 18-49, 2.2 million viewers overall from 10-11 p.m. ET) grew versus its prior original by +20% in total viewers (2.2 million vs. 1.8 million), making this the most-watched "Reverie" since June 13 (2.3 million). In 18-49, "Reverie" held at a steady 0.4 for a third straight telecast.

Thursday

"Little Big Shots" (0.7/4 in 18-49, 5.8 million viewers overall from 8-9 p.m. ET) scored as the #1 show of the night among the Big 4 networks in total viewers, jumping +1.8 million persons or +45% versus NBC's average in the timeslot last summer in total viewers (5.8 million vs. 4.0 million, L+SD excluding sports).

"Marlon" (0.6/3 in 18-49, 2.9 million viewers overall from 9-9:30 p.m. ET) retained 100% week to week in 18-49 (0.6 vs. 0.6) and 98% in total viewers (2.9 million vs. 3.0 million, which was a season high), to maintain a 0.6 in 18-49 for a fourth straight week.

At 9:30, the second-season finale of "Marlon" (0.6/3 in 18-49, 2.4 million viewers overall from 9:30-10 p.m. ET) retained 100% week to week in 18-49 (0.6 vs. 0.6) to maintain that 0.6 rating with all five of its 9:30 telecasts this summer. And for a fourth week in a row, the 9:30 "Marlon" retained 100% of its 18-49 lead-in from the 9 p.m. "Marlon."

An encore telecast of "Law & Order: Special Victims Unit" (0.5/2 in 18-49, 2.5 million viewers overall from 10-11 p.m. ET) tied for the timeslot lead among ABC, CBS and NBC in adults 18-49 and 25-54 and was also #1 or tied for #1 among men and women 18-49 and men and women 25-54. The "SVU" rebroadcast retained 100% of the prior week's encore in this timeslot in 18-49 (0.5 vs. 0.5) and grew +5% in total viewers (2.5 million vs. 2.4 million).

Friday

NBC tied for #1 in 18-49 (0.5/3) and led or was tied for #1 in every half-hour.

An encore of "American Ninja Warrior" (0.5/3 in 18-49, 2.4 million viewers overall from 8-10 p.m. ET) and was even in 18-49 from the previous week. It was also the youngest-skewing broadcast program for the night.

From 10-11 p.m., "Dateline NBC" (0.6/3, 3.0 million viewers overall) was tied for #1 in its timeslot and #1 for the highest-rated program of the night. It remained even from a week ago in 18-49 and saw its total viewer increase in the second half-hour.

To post a comment, you must register and login.